M Group Capital — CEO Cockpit

Highest-leverage KPIs across Marketing, Property OPS, and HR · latest week value + 4-week trend

CEO CockpitLevel 10MarketingSocialEliseAIVA DailyVA HoursProperty OPSAsset OPSMaintenanceHRFinance

Ashton Apartment Homes

152 units · Cedar Hill, TX · code ASH

Marketing

Open Marketing Dashboard

Signed Leases (this week)

> 5
1

Daily Ad Budget ($)

info
$27

Future Occupancy (RVO) %

≥ 93%
95.4%

Property Risk Score

Best
Best

Blended CPEV ($)

≤ $10
$10

Ad Spend (28-day, $)

info
$1,389

Website Traffic (28-day)

info
3,358

Leases Generated (28-day)

info
6

Overall Grade (A+=12, F=0)

≥ B+ (9)
8

Revenue (Monthly, $)

info
$163,743

Google Branded Rank

= 1
1

Google AI Overview Present (best apts query)

info
1

Google AI Overview Cites Us (text)

= 1
0

Ad Spend ($)

info
$187

Cost per Lead (CPL)

≤ $50
$7

Customer Acquisition Cost (CAC)

≤ $1,000
$187

Marketing ROI (annualized rent / spend)

≥ 10×
75.04

Tour → App %

≥ 35%
66.7%

EliseAI

Open EliseAI Dashboard

Total Leads (prospects)

> 100 / wk
27

Maintenance Score (Elise)

Best
Risk

Leasing Automation Rate (Elise)

≥ 75%
89.2%

Missed Call Rate

< 20%
6%

Prospect → Lease Approved (full cycle)

≤ 30d
—

Overall Score

Best
Risk

Property OPS

Open Property OPS Dashboard

Current Occupancy

info
90.8%

Housing Concentration

≥ 50%
0%

Total Delinquency $

info
$15,597

Delinquency %

< 10%
9.7%

Evictions in Process

info
1

Vacant Units

< 25
14

Total Complete within 48 Hours

≥ 80%
79.6%

Physical Occupancy % (live)

≥ 95%
91.4%

Economic Occupancy % (live)

≥ 90%
88.3%

Total Receivables ($, live)

info
$15,597

Residents > $1,000 Delinquent (live)

≤ 5
12

GPR ($, live)

info
$189,732

Avg Market Rent ($, live)

info
$1,201

Future Occupancy %

≥ 93%
90.8%

Rental Income vs Budget %

≥ 0%
-9.9%

HR

Open HR Dashboard
HR rollup is sourced from raw recruiting, employee, and Indeed tables.
on/exceeding goalwarning bandmissing goalTrend strip = last 4 weeks (oldest → newest)