Traction Level 10 Scorecard

Corporate meeting view · highest-leverage Site OPS, occupancy, leasing, HR, and corporate marketing metrics

Meeting scope
Site OPS, Occupancy/Leasing, HR, Corporate Marketing
Social media
City - Social Media Marketing dashboard will be built separately
Data source
Existing BigQuery, RentVision, ResMan, EliseAI, Indeed, JotForm, FirstStar feeds
Cadence
Latest available week with 4-week lookback

Site OPS

Rebeca - Site Operations

Open source dashboard
MetricOwnerTargetApr 3Apr 10Apr 17Apr 24May 1May 8StatusTrend
Physical Occupancy % (live)
Live Snapshot · ResMan API
Rebeca - Site Operations≥ 95%92.7%At Risk
Flat
0%
Current Occupancy
Occupancy & Retention · ResMan email
Rebeca - Site Operationsinfo94.4%94.4%92.0%92.8%93.3%92.9%Watch
Worse
-1.5%
Vacant Units
Unit Turn & Prevention · ResMan email
Rebeca - Site Operations< 25423955514750Off Track
Worse
+8
Delinquency %
Collections · Computed
Rebeca - Site Operations< 10%53.7%37.8%11.5%8.3%134.4%19.0%Off Track
Improving
-34.7%
% Complete within 48h (combined)
Completion & SLA · Computed
Rebeca - Site Operations≥ 80%64.3%73.1%76.5%78.8%81.9%82.5%On Track
Improving
+18.2%
Evictions in Process
Collections · ResMan API
Rebeca - Site Operationsinfo13271816129Watch
Improving
-4

Occupancy & Leasing

Rebeca - Leasing

Open source dashboard
MetricOwnerTargetApr 3Apr 10Apr 17Apr 24May 1May 8StatusTrend
Total Leads (prospects)
Leasing Funnel · EliseAI
Rebeca - Leasing> 100 / wk93134123121118132On Track
Improving
+39
Tours Scheduled
Leasing Funnel · EliseAI
Rebeca - Leasing> 30 / mo395147515255On Track
Improving
+16
Applications (this week)
Leasing Funnel · ResMan email
Rebeca - Leasing> 25 / mo81615151013On Track
Improving
+5
Signed Leases (this week)
Leasing Funnel · ResMan email
Rebeca - Leasing> 5923653At Risk
Worse
-6
Lead → Lease %
Conversion Ratios · Computed
Rebeca - Leasing≥ 5%0.6%0.2%0.2%0.2%0.4%0.6%Off Track
Improving
+0.0%
Prospect Calls Answered %
Call Performance · RentVision
Rebeca - Leasing≥ 75%57%Off Track
Flat
0%
MetricOwnerTargetApr 3Apr 10Apr 17Apr 24May 1May 8StatusTrend
Open Jobs (total)
Hiring Pipeline · Indeed
Camilo - HRinfoWatch
Flat
Candidates — Interviewing
Hiring Pipeline · Indeed
Camilo - HRinfoWatch
Flat
Candidates — Hired
Hiring Pipeline · Indeed
Camilo - HRinfoWatch
Flat
Unique Applicants (weekly)
Onsite Applications · JotForm
Camilo - HRinfo6182443198Watch
Improving
+2
Active Headcount
Payroll & Headcount · FirstStar
Camilo - HRinfo171717171717Watch
Flat
0
Overtime %
Payroll & Headcount · FirstStar
Camilo - HR≤ 5%0.4%0%0.8%On Track
Worse
+0.4%

Corporate Marketing

Abcde - Marketing

Open source dashboard
MetricOwnerTargetApr 3Apr 10Apr 17Apr 24May 1May 8StatusTrend
Future Occupancy (RVO) %
RentVision · RentVision
Abcde - Marketing≥ 93%93.4%On Track
Flat
0%
Blended CPEV ($)
Ad Performance · RentVision
Abcde - Marketing≤ $10$7On Track
Flat
$0
Website Traffic (28-day)
Traffic · RentVision
Abcde - Marketinginfo13,240Watch
Flat
0
Leases Generated (28-day)
Lease Velocity · RentVision
Abcde - Marketinginfo21Watch
Flat
0
Google Branded Rank
AI Search Visibility · Google AI
Abcde - Marketing= 12.5Off Track
Flat
0
Google AI Overview Cites Us (text)
AI Search Visibility · Google AI
Abcde - Marketing= 10Off Track
Flat
0

Social Media Marketing

City - Social Media Marketing. Separate dashboard planned; not blended into the corporate marketing scorecard.

Not wired yet