Marketing Dashboard

Top-of-funnel through signed lease · RentVision + ResMan + EliseAI marketing data

CEO CockpitLevel 10MarketingSocialEliseAIVA DailyVA HoursProperty OPSAsset OPSMaintenanceHRFinance

Friday CEO Marketing Brief

CEO Marketing Brief - Week Ending May 8, 2026 · draft

Draft minimized

Ashton Apartment Homes

152 units · Cedar Hill, TX · code ASH · Q1 2024 · 13/13 weeks have data

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QuarterYTDRolling 13 wksRolling 365Daily 14d
← Q4 2023Q1 2024Q2 2024 →Today

Data Confidence

Week ending Mar 29

0% filled
RentVisionMissing

0/5 signals

EliseAIMissing

0/6 signals

ResManMissing

0/4 signals

AI SearchMissing

0/4 signals

Executive Signal

Top source: —
Total Leads (prospects)
—
no trend
Tours Scheduled
—
no trend
Applications (this week)
—
no trend
Signed Leases (this week)
—
no trend
Cost per Lead (CPL)
—
no trend
Customer Acquisition Cost (CAC)
—
no trend
Marketing ROI (annualized rent / spend)
—
no trend
Calls Answered %
—
no trend
Future Occupancy (RVO) %
—
no trend
Blended CPEV ($)
—
no trend
WhoMeasurableGoalJan 5Jan 12Jan 19Jan 26Feb 2Feb 9Feb 16Feb 23Mar 1Mar 8Mar 15Mar 22Mar 29TotalAvg/wk
on/exceeding goalwarning bandmissing goalno data yet

Channel Signal

Week ending Mar 29

0 attributed leads
ChannelLeadsLeasesLead ShareLease Conv.Lead Trend
Apartments.com00——0
Zillow00——0
Google Business00——0
Property Website00——0
RentVision Managed00——0
Google Ads00——0
Facebook/Social00——0
Drive-By00——0
Referral00——0

Funnel Diagnostic

Pressure point: —

— leads
Lead -> Tour
— -> —
—
no trend
Tour -> App
— -> —
—
no trend
App -> Lease
— -> —
—
no trend
Lead -> Lease
— -> —
—
no trend