Marketing Dashboard

Top-of-funnel through signed lease · RentVision + ResMan + EliseAI marketing data

Friday CEO Marketing Brief

CEO Marketing Brief - Week Ending May 8, 2026 · draft

Draft minimized

The Paxton Apartments

270 units · Cedar Hill, TX · code PAX · Q1 2025 · 13/13 weeks have data

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Data Confidence

Week ending Mar 28

5% filled
RentVisionMissing

0/5 signals

EliseAIMissing

0/6 signals

ResManMissing

0/4 signals

AI SearchMissing

0/4 signals

Executive Signal

Top source: —
Total Leads (prospects)
no trend
Tours Scheduled
no trend
Applications (this week)
no trend
Signed Leases (this week)
no trend
Cost per Lead (CPL)
no trend
Customer Acquisition Cost (CAC)
no trend
Marketing ROI (annualized rent / spend)
no trend
Calls Answered %
no trend
Future Occupancy (RVO) %
no trend
Blended CPEV ($)
no trend
WhoMeasurableGoalSourceJan 3Jan 10Jan 17Jan 24Jan 31Feb 7Feb 14Feb 21Feb 28Mar 7Mar 14Mar 21Mar 28TotalAvg/wk
CEORentVision$296,656$296,656$296,656$296,656$296,656$287,619$287,619$287,619$287,619$293,970$293,970$293,970$293,970$293,049
CEORentVision$335,947$335,947$335,947$335,947$335,947$335,677$335,677$335,677$335,677$322,182$322,182$322,182$322,182$331,629
CEORentVision$296,831$296,831$296,831$296,831$296,831$296,647$296,647$296,647$296,647$296,423$296,423$296,423$296,423$296,649
MarketingRentVision92.5%92.5%92.5%92.5%92.5%89.5%89.5%89.5%89.5%91.6%91.6%91.6%91.6%91.3%
MarketingRentVision91.5%91.5%91.5%91.5%91.5%88.5%88.5%88.5%88.5%90.6%90.6%90.6%90.6%90.3%
on/exceeding goalwarning bandmissing goalno data yet

Channel Signal

Week ending Mar 28

0 attributed leads
ChannelLeadsLeasesLead ShareLease Conv.Lead Trend
Apartments.com000
Zillow000
Google Business000
Property Website000
RentVision Managed000
Google Ads000
Facebook/Social000
Drive-By000
Referral000

Funnel Diagnostic

Pressure point: —

leads
Lead -> Tour
->
no trend
Tour -> App
->
no trend
App -> Lease
->
no trend
Lead -> Lease
->
no trend