Marketing Dashboard

Top-of-funnel through signed lease · RentVision + ResMan + EliseAI marketing data

CEO Cockpit Level 10 Marketing Social EliseAI VA Daily VA Hours Property OPS Asset OPS Maintenance HR Finance

Friday CEO Marketing Brief

CEO Marketing Brief - Week Ending May 8, 2026 · draft

Weekly strategic draft

Draft minimized

Ashton Apartment Homes

152 units · Cedar Hill, TX · code ASH · Q1 2026 · 13/13 weeks have data

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Quarter YTD Rolling 13 wks Rolling 365 Daily 14d

← Q4 2025Q1 2026Q2 2026 →Today

Data Confidence

Week ending Mar 27

43% filled

RentVisionPartial

1/5 signals

EliseAIFresh

6/6 signals

ResManFresh

4/4 signals

AI SearchMissing

0/4 signals

Executive Signal

Top source: Drive-By · Weakest: Lead -> Tour

Total Leads (prospects)

+10

Tours Scheduled

Applications (this week)

-2

Signed Leases (this week)

-1

Cost per Lead (CPL)

$13

$-7

Customer Acquisition Cost (CAC)

$∞

no trend

Marketing ROI (annualized rent / spend)

0.00

-40.1

Calls Answered %

—

no trend

Future Occupancy (RVO) %

—

no trend

Blended CPEV ($)

—

no trend

Who	Goal	Jan 2	Jan 9	Jan 16	Jan 23	Jan 30	Feb 6	Feb 13	Feb 20	Feb 27	Mar 6	Mar 13	Mar 20	Mar 27	Total	Avg/wk
Leasing Funnel6 rows
Leasing		—	—	—	—	—	21	23	17	23	21	20	18	28	171	21.375
Leasing		—	—	—	—	—	6	15	6	5	8	8	5	9	62	7.75
Leasing		—	—	—	—	—	1	9	2	2	2	7	2	6	31	3.875
Leasing		—	—	1	1	0	0	2	2	0	2	4	2	0	14	1.273
Manager	—	—	—	—	—	—	2	0	3	1	3	4	4	2	19	2.375
Leasing		—	—	0	0	0	2	0	0	0	0	2	1	0	5	0.455
RentVision10 rows
Marketing	—	—	—	—	—	—	$50	$50	$50	$50	$50	$50	$50	$50	—	$50
Marketing		—	—	—	—	—	—	—	—	—	—	—	—	—	—	—
Marketing	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—
Marketing		—	—	—	—	—	—	—	—	—	—	—	—	—	—	—
Leasing		—	—	—	—	—	—	—	—	—	—	—	—	—	—	—
Leasing		—	—	—	—	—	—	—	—	—	—	—	—	—	—	—
Marketing	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—
Maintenance		—	—	—	—	—	—	—	—	—	—	—	—	—	—	—
Marketing	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—
CEO		—	—	—	—	—	—	—	—	—	—	—	—	—	—	—
Traffic8 rows
Marketing	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—
Marketing	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—
Marketing	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—
Marketing	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—
Marketing	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—
Marketing		—	—	9	302	0	882	469	340	0	306	352	328	0	2,988	271.636
Marketing		—	—	4	11	0	4	19	6	0	6	12	8	0	70	6.364
Marketing	—	—	—	5	291	0	878	450	334	0	300	340	320	0	2,918	265.273
Revenue Analytics5 rows
CEO	—	$166,390	$166,390	$166,390	$166,390	$166,390	$172,180	$172,180	$172,180	$172,180	$171,619	$171,619	$171,619	$171,619	—	$169,780
CEO	—	$196,329	$196,329	$196,329	$196,329	$196,329	$197,009	$197,009	$197,009	$197,009	$194,429	$194,429	$194,429	$194,429	—	$195,954
CEO	—	—	—	—	—	—	—	—	—	—	$169,185	$169,185	$169,185	$169,185	—	$169,185
Marketing		93.1%	93.1%	93.1%	93.1%	93.1%	95.5%	95.5%	95.5%	95.5%	95.3%	95.3%	95.3%	95.3%	—	94.5%
Marketing	—	92.9%	92.9%	92.9%	92.9%	92.9%	94.8%	94.8%	94.8%	94.8%	94.5%	94.5%	94.5%	94.5%	—	94.0%
Efficiency / CAC5 rows
Marketing	—	—	—	—	—	—	$350	$350	$350	$350	$350	$350	$350	$350	$2,800	$350
Marketing		—	—	—	—	—	$17	$15	$21	$15	$17	$18	$19	$13	—	$17
Marketing		—	—	—	—	—	$58	$23	$58	$70	$44	$44	$70	$39	—	$51
Leasing		—	—	—	—	—	$175	$∞	$∞	$∞	$∞	$175	$350	$∞	—	$∞
CEO		—	—	—	—	—	78.65	0.00	0.00	0.00	0.00	80.78	40.08	0.00	—	24.94
Lead Sources — Leads by Channel9 rows
Marketing	—	2	3	4	2	3	5	3	2	4	4	3	10	4	49	3.769
Marketing	—	8	9	5	3	3	3	3	2	1	0	0	0	0	37	2.846
Marketing	—	0	0	1	0	2	0	0	0	0	3	1	0	0	7	0.538
Marketing	—	0	0	0	2	0	1	0	0	1	0	0	0	0	4	0.308
Marketing	—	3	2	3	2	0	0	0	0	1	3	3	0	1	18	1.385
Marketing	—	0	3	0	0	2	0	1	1	3	1	0	0	0	11	0.846
Leasing	—	4	3	7	6	8	3	7	3	7	9	4	1	7	69	5.308
Leasing	—	5	3	0	0	2	2	1	1	3	0	4	0	4	25	1.923
Marketing	—	0	0	0	6	1	2	6	2	4	0	4	6	3	34	2.615
Lead Sources — Leases by Channel8 rows
Leasing	—	0	0	0	1	1	2	0	0	0	0	0	0	1	5	0.385
Leasing	—	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Leasing	—	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Leasing	—	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Leasing	—	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Leasing	—	0	0	0	0	0	0	0	1	0	0	2	0	0	3	0.231
Leasing	—	0	0	2	2	3	1	3	1	1	1	1	0	1	16	1.231
Leasing	—	0	0	1	0	0	1	0	0	0	0	0	1	0	3	0.231
Conversion Ratios5 rows
Marketing		—	—	22.2%	1.3%	0%	0.1%	1.7%	0.6%	0%	1.0%	2.0%	0.6%	0%	—	2.7%
Leasing		—	—	50%	25%	0%	0%	25%	100%	0%	66.7%	57.1%	100%	0%	—	38.5%
Leasing		—	—	0%	0%	0%	0%	0%	0%	0%	0%	50%	50%	0%	—	9.1%
Leasing		—	—	0%	0%	0%	0.2%	0%	0%	0%	0%	0.6%	0.3%	0%	—	0.1%
Leasing		—	27.3%	23.1%	11.8%	66.7%	0%	16.7%	21.4%	0%	50%	36.4%	15.4%	0%	—	22.4%

on/exceeding goalwarning bandmissing goalno data yet

Channel Signal

Week ending Mar 27

19 attributed leads

Channel	Leads	Leases	Lead Share	Lease Conv.	Lead Trend
Drive-By	7	1	36.8%	14.3%	+6
Apartments.com	4	1	21.1%	25.0%	-6
Referral	4	0	21.1%	0.0%	+4
Facebook/Social	3	0	15.8%	0.0%	-3
RentVision Managed	1	0	5.3%	0.0%	+1
Zillow	0	0	0.0%	—	0
Google Business	0	0	0.0%	—	0
Property Website	0	0	0.0%	—	0
Google Ads	0	0	0.0%	—	0

Funnel Diagnostic

Pressure point: Lead -> Tour

28 leads

Lead -> Tour

28 -> 9

-0.6 pts

Tour -> App

6 -> 0

-100.0 pts

App -> Lease

0 -> 0

-50.0 pts

Lead -> Lease

28 -> 0

-0.3 pts