Marketing Dashboard

Top-of-funnel through signed lease · RentVision + ResMan + EliseAI marketing data

CEO Cockpit Level 10 Marketing Social EliseAI VA Daily VA Hours Property OPS Asset OPS Maintenance HR Finance

Friday CEO Marketing Brief

CEO Marketing Brief - Week Ending May 8, 2026 · draft

Weekly strategic draft

Draft minimized

Belmont Place Apartments

102 units · Cedar Hill, TX · code BP · Q1 2026 · 13/13 weeks have data

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Quarter YTD Rolling 13 wks Rolling 365 Daily 14d

← Q4 2025Q1 2026Q2 2026 →Today

Data Confidence

Week ending Mar 27

43% filled

RentVisionPartial

1/5 signals

EliseAIFresh

6/6 signals

ResManFresh

4/4 signals

AI SearchMissing

0/4 signals

Executive Signal

Top source: Apartments.com · Weakest: Lead -> Tour

Total Leads (prospects)

-6

Tours Scheduled

-5

Applications (this week)

-1

Signed Leases (this week)

Cost per Lead (CPL)

$32

+$11

Customer Acquisition Cost (CAC)

$350

no trend

Marketing ROI (annualized rent / spend)

51.47

+51.5

Calls Answered %

—

no trend

Future Occupancy (RVO) %

—

no trend

Blended CPEV ($)

—

no trend

Who	Goal	Source	Jan 2	Jan 9	Jan 16	Jan 23	Jan 30	Feb 6	Feb 13	Feb 20	Feb 27	Mar 6	Mar 13	Mar 20	Mar 27	Total	Avg/wk
Leasing Funnel6 rows
Leasing		EliseAI	—	—	—	—	—	21	17	20	24	22	13	17	11	145	18.125
Leasing		EliseAI	—	—	—	—	—	7	5	6	9	10	8	10	5	60	7.5
Leasing		EliseAI	—	—	—	—	—	1	1	2	2	1	15	5	2	29	3.625
Leasing		ResMan	—	—	0	0	0	1	1	2	0	5	2	1	0	12	1.091
Manager	—	EliseAI	—	—	—	—	—	5	0	0	3	3	4	1	1	17	2.125
Leasing		ResMan	—	—	0	0	0	1	0	0	0	0	0	0	1	2	0.182
RentVision10 rows
Marketing	—	RentVision	—	—	—	—	—	$50	$50	$50	$50	$50	$50	$50	$50	—	$50
Marketing		RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—
Marketing	—	RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—
Marketing		RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—
Leasing		RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—
Leasing		RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—
Marketing	—	RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—
Maintenance		RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—
Marketing	—	RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—
CEO		RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—
Traffic8 rows
Marketing	—	RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—
Marketing	—	RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—
Marketing	—	RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—
Marketing	—	RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—
Marketing	—	RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—
Marketing		calc	—	—	0	250	0	308	276	298	0	212	181	173	0	1,698	154.364
Marketing		ResMan	—	—	0	4	0	6	8	5	0	4	18	9	0	54	4.909
Marketing	—	ResMan	—	—	0	246	0	302	268	293	0	208	163	164	0	1,644	149.455
Revenue Analytics5 rows
CEO	—	RentVision	$153,385	$153,385	$153,385	$153,385	$153,385	$148,530	$148,530	$148,530	$148,530	$150,790	$150,790	$150,790	$150,790	—	$151,093
CEO	—	RentVision	$167,718	$167,718	$167,718	$167,718	$167,718	$166,058	$166,058	$166,058	$166,058	$164,749	$164,749	$164,749	$164,749	—	$166,294
CEO	—	RentVision	$149,316	$149,316	$149,316	$149,316	$149,316	$149,418	$149,418	$149,418	$149,418	$150,235	$150,235	$150,235	$150,235	—	$149,630
Marketing		RentVision	95.9%	95.9%	95.9%	95.9%	95.9%	94.0%	94.0%	94.0%	94.0%	94.5%	94.5%	94.5%	94.5%	—	94.9%
Marketing	—	RentVision	95.9%	95.9%	95.9%	95.9%	95.9%	94.0%	94.0%	94.0%	94.0%	94.2%	94.2%	94.2%	94.2%	—	94.8%
Efficiency / CAC5 rows
Marketing	—	calc	—	—	—	—	—	$350	$350	$350	$350	$350	$350	$350	$350	$2,800	$350
Marketing		calc	—	—	—	—	—	$17	$21	$18	$15	$16	$27	$21	$32	—	$21
Marketing		calc	—	—	—	—	—	$50	$70	$58	$39	$35	$44	$35	$70	—	$50
Leasing		calc	—	—	—	—	—	$350	$∞	$∞	$∞	$∞	$∞	$∞	$350	—	$∞
CEO		calc	—	—	—	—	—	52.83	0.00	0.00	0.00	0.00	0.00	0.00	51.47	—	13.04
Lead Sources — Leads by Channel9 rows
Marketing	—	EliseAI	1	3	2	1	1	1	0	3	4	3	1	1	2	23	1.769
Marketing	—	EliseAI	14	3	4	4	5	6	8	4	0	0	0	0	0	48	3.692
Marketing	—	EliseAI	3	2	1	3	6	3	3	5	7	6	2	3	2	46	3.538
Marketing	—	EliseAI	0	0	1	1	1	2	2	0	4	0	0	2	0	13	1
Marketing	—	EliseAI	0	1	1	2	2	6	2	2	1	4	4	2	1	28	2.154
Marketing	—	EliseAI	1	1	0	1	0	0	0	0	0	0	3	0	0	6	0.462
Leasing	—	EliseAI	3	5	3	0	2	2	0	6	9	4	2	6	2	44	3.385
Leasing	—	EliseAI	0	0	0	1	0	1	0	0	0	2	0	0	0	4	0.308
Marketing	—	EliseAI	0	0	0	0	1	0	2	1	0	2	0	2	0	8	0.615
Lead Sources — Leases by Channel8 rows
Leasing	—	EliseAI	0	0	0	0	0	2	0	0	0	0	2	0	0	4	0.308
Leasing	—	EliseAI	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Leasing	—	EliseAI	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Leasing	—	EliseAI	1	0	0	0	0	0	0	0	0	0	0	0	0	1	0.077
Leasing	—	EliseAI	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Leasing	—	EliseAI	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Leasing	—	EliseAI	0	1	1	0	2	1	0	0	2	3	2	0	0	12	0.923
Leasing	—	EliseAI	0	0	0	0	0	0	0	0	0	0	1	0	0	1	0.077
Conversion Ratios5 rows
Marketing		calc	—	—	0%	0.8%	0%	0.3%	0.4%	0.7%	0%	0.5%	6.1%	1.2%	0%	—	0.9%
Leasing		calc	—	—	0%	0%	0%	100%	100%	100%	0%	100%	18.2%	50%	0%	—	42.6%
Leasing		calc	—	—	0%	0%	0%	100%	0%	0%	0%	0%	0%	0%	0%	—	9.1%
Leasing		calc	—	—	0%	0%	0%	0.3%	0%	0%	0%	0%	0%	0%	0%	—	0.0%
Leasing		ResMan	—	33.3%	0%	0%	0%	100%	100%	100%	100%	100%	46.2%	33.3%	0%	—	51.1%

on/exceeding goalwarning bandmissing goalno data yet

Channel Signal

Week ending Mar 27

7 attributed leads

Channel	Leads	Lead Share	Lease Conv.	Lead Trend
Apartments.com	2	28.6%	0.0%	+1
Google Business	2	28.6%	0.0%	-1
Drive-By	2	28.6%	0.0%	-4
RentVision Managed	1	14.3%	0.0%	-1
Zillow	0	0.0%	—	0
Property Website	0	0.0%	—	-2
Google Ads	0	0.0%	—	0
Facebook/Social	0	0.0%	—	-2
Referral	0	0.0%	—	0

Funnel Diagnostic

Pressure point: Lead -> Tour

11 leads

Lead -> Tour

11 -> 5

-1.2 pts

Tour -> App

2 -> 0

-50.0 pts

App -> Lease

0 -> 1

flat

Lead -> Lease

11 -> 1

flat