Marketing Dashboard

Top-of-funnel through signed lease · RentVision + ResMan + EliseAI marketing data

CEO Cockpit Level 10 Marketing Social EliseAI VA Daily VA Hours Property OPS Asset OPS Maintenance HR Finance

Friday CEO Marketing Brief

CEO Marketing Brief - Week Ending May 8, 2026 · draft

Weekly strategic draft

Draft minimized

The Paisley at Arlington Apartments

200 units · Arlington, TX · code PAIS · Q1 2026 · 13/13 weeks have data

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Quarter YTD Rolling 13 wks Rolling 365 Daily 14d

← Q4 2025Q1 2026Q2 2026 →Today

Data Confidence

Week ending Mar 27

43% filled

RentVisionPartial

1/5 signals

EliseAIFresh

6/6 signals

ResManFresh

4/4 signals

AI SearchMissing

0/4 signals

Executive Signal

Top source: Drive-By · Weakest: Lead -> Tour

Total Leads (prospects)

Tours Scheduled

Applications (this week)

-2

Signed Leases (this week)

Cost per Lead (CPL)

$-0

Customer Acquisition Cost (CAC)

$91

no trend

Marketing ROI (annualized rent / spend)

198.23

+198.2

Calls Answered %

—

no trend

Future Occupancy (RVO) %

—

no trend

Blended CPEV ($)

—

no trend

Who	Goal	Source	Jan 2	Jan 9	Jan 16	Jan 23	Jan 30	Feb 6	Feb 13	Feb 20	Feb 27	Mar 6	Mar 13	Mar 20	Mar 27	Total	Avg/wk
Leasing Funnel6 rows
Leasing		EliseAI	—	—	—	—	—	33	20	26	18	17	25	19	20	178	22.25
Leasing		EliseAI	—	—	—	—	—	6	5	8	5	5	8	4	6	47	5.875
Leasing		EliseAI	—	—	—	—	—	1	8	1	3	1	9	1	2	26	3.25
Leasing		ResMan	—	—	0	0	0	4	2	4	0	2	5	2	0	19	1.727
Manager	—	EliseAI	—	—	—	—	—	6	2	2	5	2	5	6	4	32	4
Leasing		ResMan	—	—	1	0	2	0	2	1	1	1	0	0	2	10	0.909
RentVision10 rows
Marketing	—	RentVision	—	—	—	—	—	$26	$26	$26	$26	$26	$26	$26	$26	—	$26
Marketing		RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—
Marketing	—	RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—
Marketing		RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—
Leasing		RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—
Leasing		RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—
Marketing	—	RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—
Maintenance		RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—
Marketing	—	RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—
CEO		RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—
Traffic8 rows
Marketing	—	RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—
Marketing	—	RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—
Marketing	—	RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—
Marketing	—	RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—
Marketing	—	RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—
Marketing		calc	—	—	64	210	0	332	338	308	0	162	255	190	0	1,859	169
Marketing		ResMan	—	—	5	4	0	8	10	6	0	3	7	2	0	45	4.091
Marketing	—	ResMan	—	—	59	206	0	324	328	302	0	159	248	188	0	1,814	164.909
Revenue Analytics5 rows
CEO	—	RentVision	$292,003	$292,003	$292,003	$292,003	$292,003	$289,051	$289,051	$289,051	$289,051	$290,335	$290,335	$290,335	$290,335	—	$290,582
CEO	—	RentVision	$306,991	$306,991	$306,991	$306,991	$306,991	$302,521	$302,521	$302,521	$302,521	$306,151	$306,151	$306,151	$306,151	—	$305,357
CEO	—	RentVision	$290,173	$290,173	$290,173	$290,173	$290,173	$289,851	$289,851	$289,851	$289,851	$289,713	$289,713	$289,713	$289,713	—	$289,932
Marketing		RentVision	94.6%	94.6%	94.6%	94.6%	94.6%	94.4%	94.4%	94.4%	94.4%	94.5%	94.5%	94.5%	94.5%	—	94.5%
Marketing	—	RentVision	93.5%	93.5%	93.5%	93.5%	93.5%	93.5%	93.5%	93.5%	93.5%	93.5%	93.5%	93.5%	93.5%	—	93.5%
Efficiency / CAC5 rows
Marketing	—	calc	—	—	—	—	—	$181	$181	$181	$181	$181	$181	$181	$181	$1,452	$181
Marketing		calc	—	—	—	—	—	$6	$9	$7	$10	$11	$7	$10	$9	—	$9
Marketing		calc	—	—	—	—	—	$30	$36	$23	$36	$36	$23	$45	$30	—	$33
Leasing		calc	—	—	—	—	—	$∞	$91	$181	$181	$181	$∞	$∞	$91	—	$∞
CEO		calc	—	—	—	—	—	0.00	203.08	101.26	97.09	98.08	0.00	0.00	198.23	—	87.22
Lead Sources — Leads by Channel9 rows
Marketing	—	EliseAI	2	0	0	3	3	1	3	9	5	1	3	1	2	33	2.538
Marketing	—	EliseAI	2	1	3	2	2	4	5	1	0	0	0	0	2	22	1.692
Marketing	—	EliseAI	2	5	5	3	2	9	2	3	4	4	11	4	6	60	4.615
Marketing	—	EliseAI	1	0	8	3	2	5	3	8	2	5	2	8	1	48	3.692
Marketing	—	EliseAI	0	1	0	0	0	3	1	0	0	0	0	1	0	6	0.462
Marketing	—	EliseAI	2	1	1	2	1	1	0	1	0	2	1	0	1	13	1
Leasing	—	EliseAI	0	3	4	0	0	2	1	5	2	2	8	2	4	33	2.538
Leasing	—	EliseAI	1	0	0	0	1	2	1	0	0	0	1	3	2	11	0.846
Marketing	—	EliseAI	0	0	0	0	1	0	1	0	1	0	0	0	2	5	0.385
Lead Sources — Leases by Channel8 rows
Leasing	—	EliseAI	0	0	0	2	0	0	0	0	1	0	4	0	0	7	0.538
Leasing	—	EliseAI	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Leasing	—	EliseAI	0	0	3	0	0	0	0	0	0	0	2	0	0	5	0.385
Leasing	—	EliseAI	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Leasing	—	EliseAI	0	0	0	0	0	1	0	0	0	1	0	0	0	2	0.154
Leasing	—	EliseAI	0	1	0	0	0	0	0	0	0	0	0	1	0	2	0.154
Leasing	—	EliseAI	0	0	1	2	0	3	0	0	3	0	1	2	2	14	1.077
Leasing	—	EliseAI	0	0	1	0	0	0	2	0	0	0	0	0	2	5	0.385
Conversion Ratios5 rows
Marketing		calc	—	—	4.7%	0%	0%	0.3%	2.4%	0.3%	0%	0.6%	2.8%	0.5%	0%	—	1.1%
Leasing		calc	—	—	0%	0%	0%	100%	25%	100%	0%	100%	71.4%	100%	0%	—	45.1%
Leasing		calc	—	—	0%	0%	0%	0%	100%	25%	0%	50%	0%	0%	0%	—	15.9%
Leasing		calc	—	—	1.6%	0%	0%	0%	0.6%	0.3%	0%	0.6%	0%	0%	0%	—	0.3%
Leasing		ResMan	—	100%	50%	50%	100%	100%	40%	63.6%	0%	100%	87.5%	100%	50%	—	70.1%

on/exceeding goalwarning bandmissing goalno data yet

Channel Signal

Week ending Mar 27

20 attributed leads

Channel	Leads	Leases	Lead Share	Lease Conv.	Lead Trend
Drive-By	4	2	20.0%	50.0%	+2
Referral	2	2	10.0%	100.0%	-1
Google Business	6	0	30.0%	0.0%	+2
Apartments.com	2	0	10.0%	0.0%	+1
Zillow	2	0	10.0%	0.0%	+2
Facebook/Social	2	0	10.0%	0.0%	+2
Property Website	1	0	5.0%	0.0%	-7
Google Ads	1	0	5.0%	0.0%	+1
RentVision Managed	0	0	0.0%	—	-1

Funnel Diagnostic

Pressure point: Lead -> Tour

20 leads

Lead -> Tour

20 -> 6

-0.5 pts

Tour -> App

2 -> 0

-100.0 pts

App -> Lease

0 -> 2

flat

Lead -> Lease

20 -> 2

flat