Marketing Dashboard

Top-of-funnel through signed lease · RentVision + ResMan + EliseAI marketing data

CEO CockpitLevel 10MarketingSocialEliseAIVA DailyVA HoursProperty OPSAsset OPSMaintenanceHRFinance

Friday CEO Marketing Brief

CEO Marketing Brief - Week Ending May 8, 2026 · draft

Draft minimized

The Paisley at Arlington Apartments

200 units · Arlington, TX · code PAIS · Q1 2026 · 13/13 weeks have data

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QuarterYTDRolling 13 wksRolling 365Daily 14d
← Q4 2025Q1 2026Q2 2026 →Today

Data Confidence

Week ending Mar 27

43% filled
RentVisionPartial

1/5 signals

EliseAIFresh

6/6 signals

ResManFresh

4/4 signals

AI SearchMissing

0/4 signals

Executive Signal

Top source: Drive-By · Weakest: Lead -> Tour
Total Leads (prospects)
20
+1
Tours Scheduled
6
+2
Applications (this week)
0
-2
Signed Leases (this week)
2
+2
Cost per Lead (CPL)
$9
$-0
Customer Acquisition Cost (CAC)
$91
no trend
Marketing ROI (annualized rent / spend)
198.23
+198.2
Calls Answered %
—
no trend
Future Occupancy (RVO) %
—
no trend
Blended CPEV ($)
—
no trend
WhoMeasurableGoalJan 2Jan 9Jan 16Jan 23Jan 30Feb 6Feb 13Feb 20Feb 27Mar 6Mar 13Mar 20Mar 27TotalAvg/wk
Leasing—————332026181725192017822.25
Leasing—————65855846475.875
Leasing—————18131912263.25
Leasing——00042402520191.727
Manager——————62252564324
Leasing——10202111002100.909
Marketing——————$26$26$26$26$26$26$26$26—$26
Marketing———————————————
Marketing————————————————
Marketing———————————————
Leasing———————————————
Leasing———————————————
Marketing————————————————
Maintenance———————————————
Marketing————————————————
CEO———————————————
Marketing————————————————
Marketing————————————————
Marketing————————————————
Marketing————————————————
Marketing————————————————
Marketing——642100332338308016225519001,859169
Marketing——540810603720454.091
Marketing———592060324328302015924818801,814164.909
CEO—$292,003$292,003$292,003$292,003$292,003$289,051$289,051$289,051$289,051$290,335$290,335$290,335$290,335—$290,582
CEO—$306,991$306,991$306,991$306,991$306,991$302,521$302,521$302,521$302,521$306,151$306,151$306,151$306,151—$305,357
CEO—$290,173$290,173$290,173$290,173$290,173$289,851$289,851$289,851$289,851$289,713$289,713$289,713$289,713—$289,932
Marketing94.6%94.6%94.6%94.6%94.6%94.4%94.4%94.4%94.4%94.5%94.5%94.5%94.5%—94.5%
Marketing—93.5%93.5%93.5%93.5%93.5%93.5%93.5%93.5%93.5%93.5%93.5%93.5%93.5%—93.5%
Marketing——————$181$181$181$181$181$181$181$181$1,452$181
Marketing—————$6$9$7$10$11$7$10$9—$9
Marketing—————$30$36$23$36$36$23$45$30—$33
Leasing—————$∞$91$181$181$181$∞$∞$91—$∞
CEO—————0.00203.08101.2697.0998.080.000.00198.23—87.22
Marketing—2003313951312332.538
Marketing—2132245100002221.692
Marketing—25532923441146604.615
Marketing—1083253825281483.692
Marketing—010003100001060.462
Marketing—2112110102101131
Leasing—0340021522824332.538
Leasing—1000121000132110.846
Marketing—000010101000250.385
Leasing—000200001040070.538
Leasing—000000000000000
Leasing—003000000020050.385
Leasing—000000000000000
Leasing—000001000100020.154
Leasing—010000000001020.154
Leasing—0012030030122141.077
Leasing—001000200000250.385
Marketing——4.7%0%0%0.3%2.4%0.3%0%0.6%2.8%0.5%0%—1.1%
Leasing——0%0%0%100%25%100%0%100%71.4%100%0%—45.1%
Leasing——0%0%0%0%100%25%0%50%0%0%0%—15.9%
Leasing——1.6%0%0%0%0.6%0.3%0%0.6%0%0%0%—0.3%
Leasing—100%50%50%100%100%40%63.6%0%100%87.5%100%50%—70.1%
on/exceeding goalwarning bandmissing goalno data yet

Channel Signal

Week ending Mar 27

20 attributed leads
ChannelLeadsLeasesLead ShareLease Conv.Lead Trend
Drive-By4220.0%50.0%+2
Referral2210.0%100.0%-1
Google Business6030.0%0.0%+2
Apartments.com2010.0%0.0%+1
Zillow2010.0%0.0%+2
Facebook/Social2010.0%0.0%+2
Property Website105.0%0.0%-7
Google Ads105.0%0.0%+1
RentVision Managed000.0%—-1

Funnel Diagnostic

Pressure point: Lead -> Tour

20 leads
Lead -> Tour
20 -> 6
0%
-0.5 pts
Tour -> App
2 -> 0
0%
-100.0 pts
App -> Lease
0 -> 2
0%
flat
Lead -> Lease
20 -> 2
0%
flat