Marketing Dashboard

Top-of-funnel through signed lease · RentVision + ResMan + EliseAI marketing data

CEO Cockpit Level 10 Marketing Social EliseAI VA Daily VA Hours Property OPS Asset OPS Maintenance HR Finance

Friday CEO Marketing Brief

CEO Marketing Brief - Week Ending May 8, 2026 · draft

Weekly strategic draft

Draft minimized

The Paxton Apartments

270 units · Cedar Hill, TX · code PAX · Q1 2026 · 13/13 weeks have data

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Quarter YTD Rolling 13 wks Rolling 365 Daily 14d

← Q4 2025Q1 2026Q2 2026 →Today

Data Confidence

Week ending Mar 27

43% filled

RentVisionPartial

1/5 signals

EliseAIFresh

6/6 signals

ResManFresh

4/4 signals

AI SearchMissing

0/4 signals

Executive Signal

Top source: Drive-By · Weakest: Lead -> Tour

Total Leads (prospects)

-15

Tours Scheduled

Applications (this week)

-8

Signed Leases (this week)

-2

Cost per Lead (CPL)

$15

+$4

Customer Acquisition Cost (CAC)

$263

+$131

Marketing ROI (annualized rent / spend)

53.42

-52.3

Calls Answered %

—

no trend

Future Occupancy (RVO) %

—

no trend

Blended CPEV ($)

—

no trend

Who	Goal	Jan 2	Jan 9	Jan 16	Jan 23	Jan 30	Feb 6	Feb 13	Feb 20	Feb 27	Mar 6	Mar 13	Mar 20	Mar 27	Total	Avg/wk
Leasing Funnel6 rows
Leasing		—	—	—	—	—	39	41	42	59	68	57	51	36	393	49.125
Leasing		—	—	—	—	—	23	26	12	30	29	26	15	22	183	22.875
Leasing		—	—	—	—	—	5	19	6	24	21	16	12	17	120	15
Leasing		—	—	1	6	0	6	2	9	0	13	11	8	0	56	5.091
Manager	—	—	—	—	—	—	5	1	1	2	3	7	4	8	31	3.875
Leasing		—	—	2	0	6	6	0	2	0	1	3	4	2	26	2.364
RentVision10 rows
Marketing	—	—	—	—	—	—	$75	$75	$75	$75	$75	$75	$75	$75	—	$75
Marketing		—	—	—	—	—	—	—	—	—	—	—	—	—	—	—
Marketing	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—
Marketing		—	—	—	—	—	—	—	—	—	—	—	—	—	—	—
Leasing		—	—	—	—	—	—	—	—	—	—	—	—	—	—	—
Leasing		—	—	—	—	—	—	—	—	—	—	—	—	—	—	—
Marketing	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—
Maintenance		—	—	—	—	—	—	—	—	—	—	—	—	—	—	—
Marketing	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—
CEO		—	—	—	—	—	—	—	—	—	—	—	—	—	—	—
Traffic8 rows
Marketing	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—
Marketing	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—
Marketing	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—
Marketing	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—
Marketing	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—
Marketing		—	—	3	314	0	579	805	493	0	714	657	469	0	4,034	366.727
Marketing		—	—	3	21	0	18	40	12	0	34	22	20	0	170	15.455
Marketing	—	—	—	0	293	0	561	765	481	0	680	635	449	0	3,864	351.273
Revenue Analytics5 rows
CEO	—	$297,342	$297,342	$297,342	$297,342	$297,342	$300,812	$300,812	$300,812	$300,812	$294,583	$294,583	$294,583	$294,583	—	$297,561
CEO	—	$315,832	$315,832	$315,832	$315,832	$315,832	$310,302	$310,302	$310,302	$310,302	$305,982	$305,982	$305,982	$305,982	—	$311,100
CEO	—	$294,159	$294,159	$294,159	$294,159	$294,159	$295,258	$295,258	$295,258	$295,258	$295,309	$295,309	$295,309	$295,309	—	$294,851
Marketing		92.1%	92.1%	92.1%	92.1%	92.1%	93.1%	93.1%	93.1%	93.1%	90.8%	90.8%	90.8%	90.8%	—	92.0%
Marketing	—	90.5%	90.5%	90.5%	90.5%	90.5%	91.7%	91.7%	91.7%	91.7%	89.5%	89.5%	89.5%	89.5%	—	90.6%
Efficiency / CAC5 rows
Marketing	—	—	—	—	—	—	$525	$525	$525	$525	$525	$525	$525	$525	$4,200	$525
Marketing		—	—	—	—	—	$13	$13	$13	$9	$8	$9	$10	$15	—	$11
Marketing		—	—	—	—	—	$23	$20	$44	$18	$18	$20	$35	$24	—	$25
Leasing		—	—	—	—	—	$88	$∞	$263	$∞	$525	$175	$131	$263	—	$∞
CEO		—	—	—	—	—	162.93	0.00	55.43	0.00	26.45	79.98	105.75	53.42	—	60.50
Lead Sources — Leads by Channel9 rows
Marketing	—	2	1	5	6	7	5	3	6	8	16	6	10	4	79	6.077
Marketing	—	7	6	5	7	7	3	4	4	1	1	3	0	0	48	3.692
Marketing	—	5	5	1	8	8	10	3	7	11	8	9	14	3	92	7.077
Marketing	—	4	9	1	3	6	4	4	0	4	9	9	2	9	64	4.923
Marketing	—	0	0	0	0	1	0	2	0	4	2	3	0	1	13	1
Marketing	—	0	2	4	4	1	0	1	4	0	1	2	0	1	20	1.538
Leasing	—	2	5	7	6	3	6	18	14	17	17	14	8	5	122	9.385
Leasing	—	1	0	2	0	1	4	5	10	5	10	3	5	1	47	3.615
Marketing	—	1	2	1	1	2	3	0	1	2	3	2	6	10	34	2.615
Lead Sources — Leases by Channel8 rows
Leasing	—	0	0	0	0	4	0	3	0	0	0	0	0	0	7	0.538
Leasing	—	0	1	0	0	0	0	0	1	0	0	0	0	0	2	0.154
Leasing	—	0	0	0	0	0	1	2	0	0	0	0	0	0	3	0.231
Leasing	—	0	0	0	0	2	1	0	0	0	0	0	0	0	3	0.231
Leasing	—	0	1	1	0	0	0	0	0	0	0	0	0	2	4	0.308
Leasing	—	0	0	0	0	0	0	1	0	0	0	0	0	0	1	0.077
Leasing	—	1	2	2	0	1	3	2	0	0	1	1	2	3	18	1.385
Leasing	—	0	1	0	1	0	1	1	0	0	1	3	1	0	9	0.692
Conversion Ratios5 rows
Marketing		—	—	0%	2.9%	0%	0.5%	2.2%	1.0%	0%	2.5%	2.1%	2.4%	0%	—	1.2%
Leasing		—	—	0%	66.7%	0%	100%	11.1%	100%	0%	72.2%	78.6%	72.7%	0%	—	45.6%
Leasing		—	—	100%	0%	0%	100%	0%	22.2%	0%	7.7%	27.3%	50%	0%	—	27.9%
Leasing		—	—	66.7%	0%	0%	1.0%	0%	0.4%	0%	0.1%	0.5%	0.8%	0%	—	6.3%
Leasing		—	0%	0%	0%	60%	75%	26.9%	38.7%	38.5%	45.2%	26.7%	32.1%	20%	—	30.3%

on/exceeding goalwarning bandmissing goalno data yet

Channel Signal

Week ending Mar 27

34 attributed leads

Channel	Leads	Leases	Lead Share	Lease Conv.	Lead Trend
Drive-By	5	3	14.7%	60.0%	-3
RentVision Managed	1	2	2.9%	200.0%	+1
Facebook/Social	10	0	29.4%	0.0%	+4
Property Website	9	0	26.5%	0.0%	+7
Apartments.com	4	0	11.8%	0.0%	-6
Google Business	3	0	8.8%	0.0%	-11
Google Ads	1	0	2.9%	0.0%	+1
Referral	1	0	2.9%	0.0%	-4
Zillow	0	0	0.0%	—	0

Funnel Diagnostic

Pressure point: Lead -> Tour

36 leads

Lead -> Tour

36 -> 22

-2.4 pts

Tour -> App

17 -> 0

-72.7 pts

App -> Lease

0 -> 2

-50.0 pts

Lead -> Lease

36 -> 2

-0.8 pts