Marketing Dashboard

Top-of-funnel through signed lease · RentVision + ResMan + EliseAI marketing data

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Friday CEO Marketing Brief

CEO Marketing Brief - Week Ending May 8, 2026 · draft

Draft minimized

The Paisley at Arlington Apartments

200 units · Arlington, TX · code PAIS · Q1 2028 · 0/13 weeks have data

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QuarterYTDRolling 13 wksRolling 365Daily 14d
← Q4 2027Q1 2028Q2 2028 →Today

Data Confidence

Week ending Jan 7 · 13 future columns muted

0% filled
RentVisionMissing

0/5 signals

EliseAIMissing

0/6 signals

ResManMissing

0/4 signals

AI SearchMissing

0/4 signals

Executive Signal

Top source: —
Total Leads (prospects)
—
no trend
Tours Scheduled
—
no trend
Applications (this week)
—
no trend
Signed Leases (this week)
—
no trend
Cost per Lead (CPL)
—
no trend
Customer Acquisition Cost (CAC)
—
no trend
Marketing ROI (annualized rent / spend)
—
no trend
Calls Answered %
—
no trend
Future Occupancy (RVO) %
—
no trend
Blended CPEV ($)
—
no trend
WhoMeasurableGoalSourceJan 7Jan 14Jan 21Jan 28Feb 4Feb 11Feb 18Feb 25Mar 3Mar 10Mar 17Mar 24Mar 31TotalAvg/wk
on/exceeding goalwarning bandmissing goalno data yet

Channel Signal

Week ending Jan 7

0 attributed leads
ChannelLeadsLeasesLead ShareLease Conv.Lead Trend
Apartments.com00——0
Zillow00——0
Google Business00——0
Property Website00——0
RentVision Managed00——0
Google Ads00——0
Facebook/Social00——0
Drive-By00——0
Referral00——0

Funnel Diagnostic

Pressure point: —

— leads
Lead -> Tour
— -> —
—
no trend
Tour -> App
— -> —
—
no trend
App -> Lease
— -> —
—
no trend
Lead -> Lease
— -> —
—
no trend