Marketing Dashboard

Top-of-funnel through signed lease · RentVision + ResMan + EliseAI marketing data

Friday CEO Marketing Brief

CEO Marketing Brief - Week Ending May 8, 2026 · draft

Draft minimized

The Paisley at Arlington Apartments

200 units · Arlington, TX · code PAIS · Q2 2025 · 13/13 weeks have data

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Data Confidence

Week ending Jun 27

5% filled
RentVisionMissing

0/5 signals

EliseAIMissing

0/6 signals

ResManMissing

0/4 signals

AI SearchMissing

0/4 signals

Executive Signal

Top source: —
Total Leads (prospects)
no trend
Tours Scheduled
no trend
Applications (this week)
no trend
Signed Leases (this week)
no trend
Cost per Lead (CPL)
no trend
Customer Acquisition Cost (CAC)
no trend
Marketing ROI (annualized rent / spend)
no trend
Calls Answered %
no trend
Future Occupancy (RVO) %
no trend
Blended CPEV ($)
no trend
WhoMeasurableGoalApr 4Apr 11Apr 18Apr 25May 2May 9May 16May 23May 30Jun 6Jun 13Jun 20Jun 27TotalAvg/wk
CEO$295,753$295,753$295,753$295,753$289,871$289,871$289,871$289,871$289,871$291,266$291,266$291,266$291,266$292,110
CEO$330,411$330,411$330,411$330,411$332,331$332,331$332,331$332,331$332,331$329,821$329,821$329,821$329,821$330,968
CEO$291,306$291,306$291,306$291,306$291,381$291,381$291,381$291,381$291,381$291,020$291,020$291,020$291,020$291,247
Marketing93.7%93.7%93.7%93.7%94.1%94.1%94.1%94.1%94.1%93.5%93.5%93.5%93.5%93.8%
Marketing92.8%92.8%92.8%92.8%93.1%93.1%93.1%93.1%93.1%92.6%92.6%92.6%92.6%92.9%
on/exceeding goalwarning bandmissing goalno data yet

Channel Signal

Week ending Jun 27

0 attributed leads
ChannelLeadsLeasesLead ShareLease Conv.Lead Trend
Apartments.com000
Zillow000
Google Business000
Property Website000
RentVision Managed000
Google Ads000
Facebook/Social000
Drive-By000
Referral000

Funnel Diagnostic

Pressure point: —

leads
Lead -> Tour
->
no trend
Tour -> App
->
no trend
App -> Lease
->
no trend
Lead -> Lease
->
no trend