Marketing Dashboard

Top-of-funnel through signed lease · RentVision + ResMan + EliseAI marketing data

CEO Cockpit Level 10 Marketing Social EliseAI VA Daily VA Hours Property OPS Asset OPS Maintenance HR Finance

Friday CEO Marketing Brief

CEO Marketing Brief - Week Ending May 8, 2026 · draft

Weekly strategic draft

Draft minimized

Ashton Apartment Homes

152 units · Cedar Hill, TX · code ASH · Q2 2026 · 7/13 weeks have data

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Quarter YTD Rolling 13 wks Rolling 365 Daily 14d

← Q1 2026Q2 2026Q3 2026 →

Data Confidence

Week ending May 15 · partial week · 6 future columns muted

0% filled

RentVisionMissing

0/5 signals

EliseAIMissing

0/6 signals

ResManMissing

0/4 signals

AI SearchMissing

0/4 signals

Executive Signal

Top source: —

Total Leads (prospects)

—

no trend

Tours Scheduled

—

no trend

Applications (this week)

—

no trend

Signed Leases (this week)

—

no trend

Cost per Lead (CPL)

—

no trend

Customer Acquisition Cost (CAC)

—

no trend

Marketing ROI (annualized rent / spend)

—

no trend

Calls Answered %

—

no trend

Future Occupancy (RVO) %

—

no trend

Blended CPEV ($)

—

no trend

Who	Goal	Apr 3	Apr 10	Apr 17	Apr 24	May 1	May 8	May 15	May 22	May 29	Jun 5	Jun 12	Jun 19	Jun 26	Total	Avg/wk
Leasing Funnel6 rows
Leasing		21	31	23	32	26	27	—	—	—	—	—	—	—	160	26.667
Leasing		11	8	8	11	5	12	—	—	—	—	—	—	—	55	9.167
Leasing		7	7	4	8	1	7	—	—	—	—	—	—	—	34	5.667
Leasing		2	5	1	3	1	4	—	—	—	—	—	—	—	16	2.667
Manager	—	2	1	3	2	1	2	—	—	—	—	—	—	—	11	1.833
Leasing		1	0	2	2	3	1	—	—	—	—	—	—	—	9	1.5
RentVision10 rows
Marketing	—	$50	$50	$50	$50	$50	$27	—	—	—	—	—	—	—	—	$46
Marketing		—	—	—	—	—	95.4%	—	—	—	—	—	—	—	—	95.4%
Marketing	—	—	—	—	—	—	96.1%	—	—	—	—	—	—	—	—	96.1%
Marketing		—	—	—	—	—	Best	—	—	—	—	—	—	—	—	Best
Leasing		—	—	—	—	—	6	—	—	—	—	—	—	—	—	6
Leasing		—	—	—	—	—	15	—	—	—	—	—	—	—	—	15
Marketing	—	—	—	—	—	—	4	—	—	—	—	—	—	—	—	4
Maintenance		—	—	—	—	—	21	—	—	—	—	—	—	—	—	21
Marketing	—	—	—	—	—	—	0	—	—	—	—	—	—	—	—	0
CEO		—	—	—	—	—	1	—	—	—	—	—	—	—	—	1
Ad Performance8 rows
Marketing		—	—	—	—	—	$10	—	—	—	—	—	—	—	—	$10
Marketing		—	—	—	—	—	$9	—	—	—	—	—	—	—	—	$9
Marketing		—	—	—	—	—	$10	—	—	—	—	—	—	—	—	$10
Marketing	—	—	$1,375	$1,375	$1,375	$1,375	$1,389	—	—	—	—	—	—	—	—	$1,378
Marketing	—	—	$1,375	$1,375	$1,375	$1,375	$1,389	—	—	—	—	—	—	—	—	$1,377
Marketing	—	—	—	—	—	—	47,121	—	—	—	—	—	—	—	—	47,121
Marketing	—	—	—	—	—	—	1,366	—	—	—	—	—	—	—	—	1,366
Marketing	—	—	—	—	—	—	$1,365	—	—	—	—	—	—	—	—	$1,365
Traffic8 rows
Marketing	—	—	—	—	—	—	3,358	—	—	—	—	—	—	—	—	3,358
Marketing	—	—	—	—	—	—	392	—	—	—	—	—	—	—	—	392
Marketing	—	—	—	—	—	—	2,321	—	—	—	—	—	—	—	—	2,321
Marketing	—	—	—	—	—	—	687	—	—	—	—	—	—	—	—	687
Marketing	—	—	—	—	—	—	350	—	—	—	—	—	—	—	—	350
Marketing		579	445	532	537	316	361	—	—	—	—	—	—	—	2,770	461.667
Marketing		13	13	6	15	5	10	—	—	—	—	—	—	—	62	10.333
Marketing	—	566	432	526	522	311	351	—	—	—	—	—	—	—	2,708	451.333
Call Performance8 rows
Leasing		—	—	—	—	—	59%	—	—	—	—	—	—	—	—	59%
Leasing		—	—	—	—	—	48%	—	—	—	—	—	—	—	—	48%
Leasing	—	—	—	—	—	—	228	—	—	—	—	—	—	—	—	228
Leasing	—	—	—	—	—	—	94	—	—	—	—	—	—	—	—	94
Leasing	—	—	—	—	—	—	101	—	—	—	—	—	—	—	—	101
Leasing	—	—	—	—	—	—	56	—	—	—	—	—	—	—	—	56
Leasing	—	—	—	—	—	—	3m	—	—	—	—	—	—	—	—	3m
Leasing		—	—	—	—	—	9	—	—	—	—	—	—	—	—	9
Lease Velocity5 rows
Leasing	—	—	—	—	—	—	6	—	—	—	—	—	—	—	—	6
Management	—	—	—	—	—	—	15	—	—	—	—	—	—	—	—	15
Leasing	—	—	—	—	—	—	13	—	—	—	—	—	—	—	—	13
Leasing	—	—	—	—	—	—	21	—	—	—	—	—	—	—	—	21
Management		—	—	—	—	—	55%	—	—	—	—	—	—	—	—	55%
RentVision Grades4 rows
CEO		—	—	—	—	—	8	—	—	—	—	—	—	—	—	8
CEO		—	—	—	—	—	9	—	—	—	—	—	—	—	—	9
CEO		—	—	—	—	—	9	—	—	—	—	—	—	—	—	9
CEO		—	—	—	—	—	7	—	—	—	—	—	—	—	—	7
Revenue Analytics5 rows
CEO	—	$168,671	$168,671	$168,671	$168,671	$163,743	$163,743	—	—	—	—	—	—	—	—	$167,028
CEO	—	$192,409	$192,409	$192,409	$192,409	$192,109	$192,109	—	—	—	—	—	—	—	—	$192,309
CEO	—	$168,721	$168,721	$168,721	$168,721	$167,717	$167,717	—	—	—	—	—	—	—	—	$168,386
Marketing		93.6%	93.6%	93.6%	93.6%	92.1%	92.1%	—	—	—	—	—	—	—	—	93.1%
Marketing	—	93.0%	93.0%	93.0%	93.0%	91.5%	91.5%	—	—	—	—	—	—	—	—	92.5%
AI Search Visibility17 rows
Marketing		—	—	—	—	—	1	—	—	—	—	—	—	—	—	1
Marketing		—	—	—	—	—	1	—	—	—	—	—	—	—	—	1
Marketing		—	—	—	—	—	0	—	—	—	—	—	—	—	—	0
Marketing		—	—	—	—	—	7	—	—	—	—	—	—	—	—	7
Marketing		—	—	—	—	—	11	—	—	—	—	—	—	—	—	11
Marketing		—	—	—	—	—	0	—	—	—	—	—	—	—	—	0
Marketing		—	—	—	—	—	3	—	—	—	—	—	—	—	—	3
Marketing		—	—	—	—	—	11	—	—	—	—	—	—	—	—	11
Marketing		—	—	—	—	—	0	—	—	—	—	—	—	—	—	0
Marketing		—	—	—	—	—	1	—	—	—	—	—	—	—	—	1
Marketing		—	—	—	—	—	1	—	—	—	—	—	—	—	—	1
Marketing		—	—	—	—	—	4	—	—	—	—	—	—	—	—	4
Marketing	—	—	—	—	—	—	1	—	—	—	—	—	—	—	—	1
Marketing		—	—	—	—	—	0	—	—	—	—	—	—	—	—	0
Marketing		—	—	—	—	—	0	—	—	—	—	—	—	—	—	0
Marketing		—	—	—	—	—	0	—	—	—	—	—	—	—	—	0
Marketing		—	—	—	—	—	4	—	—	—	—	—	—	—	—	4
Efficiency / CAC5 rows
Marketing	—	$350	$350	$350	$350	$350	$187	—	—	—	—	—	—	—	$1,937	$323
Marketing		$17	$11	$15	$11	$13	$7	—	—	—	—	—	—	—	—	$12
Marketing		$32	$44	$44	$32	$70	$16	—	—	—	—	—	—	—	—	$39
Leasing		$350	$∞	$175	$175	$117	$187	—	—	—	—	—	—	—	—	$∞
CEO		40.03	0.00	81.94	82.40	117.30	75.04	—	—	—	—	—	—	—	—	66.12
Lead Sources — Leads by Channel9 rows
Marketing	—	4	5	8	6	2	5	—	—	—	—	—	—	—	30	5
Marketing	—	1	0	0	1	1	0	—	—	—	—	—	—	—	3	0.5
Marketing	—	1	0	1	0	2	0	—	—	—	—	—	—	—	4	0.667
Marketing	—	0	0	0	0	0	0	—	—	—	—	—	—	—	0	0
Marketing	—	4	2	1	2	2	4	—	—	—	—	—	—	—	15	2.5
Marketing	—	0	0	0	0	0	0	—	—	—	—	—	—	—	0	0
Leasing	—	8	5	3	3	5	0	—	—	—	—	—	—	—	24	4
Leasing	—	2	5	0	3	1	4	—	—	—	—	—	—	—	15	2.5
Marketing	—	1	16	7	13	10	3	—	—	—	—	—	—	—	50	8.333
Lead Sources — Leases by Channel8 rows
Leasing	—	3	0	0	0	2	0	—	—	—	—	—	—	—	5	0.833
Leasing	—	0	0	0	0	0	0	—	—	—	—	—	—	—	0	0
Leasing	—	0	0	0	0	0	0	—	—	—	—	—	—	—	0	0
Leasing	—	0	0	0	0	0	0	—	—	—	—	—	—	—	0	0
Leasing	—	0	0	0	0	0	0	—	—	—	—	—	—	—	0	0
Leasing	—	0	0	0	0	0	0	—	—	—	—	—	—	—	0	0
Leasing	—	2	0	0	0	2	2	—	—	—	—	—	—	—	6	1
Leasing	—	0	0	0	0	0	0	—	—	—	—	—	—	—	0	0
Conversion Ratios5 rows
Marketing		1.2%	1.4%	0.2%	1.3%	0.3%	1.7%	—	—	—	—	—	—	—	—	1.0%
Leasing		28.6%	83.3%	100%	42.9%	100%	66.7%	—	—	—	—	—	—	—	—	70.2%
Leasing		50%	0%	100%	66.7%	100%	25%	—	—	—	—	—	—	—	—	56.9%
Leasing		0.2%	0%	0.4%	0.4%	0.9%	0.3%	—	—	—	—	—	—	—	—	0.4%
Leasing		0%	26.7%	25%	30.4%	0%	42.9%	—	—	—	—	—	—	—	—	20.8%

on/exceeding goalwarning bandmissing goalno data yet

Channel Signal

Week ending May 15

0 attributed leads

Channel	Lead Share	Lease Conv.	Lead Trend
Apartments.com	—	—	-5
Zillow	—	—	0
Google Business	—	—	0
Property Website	—	—	0
RentVision Managed	—	—	-4
Google Ads	—	—	0
Facebook/Social	—	—	-3
Drive-By	—	—	0
Referral	—	—	-4

Funnel Diagnostic

Pressure point: —

— leads

Lead -> Tour

— -> —

—

no trend

Tour -> App

— -> —

—

no trend

App -> Lease

— -> —

—

no trend

Lead -> Lease

— -> —

—

no trend