Marketing Dashboard

Top-of-funnel through signed lease · RentVision + ResMan + EliseAI marketing data

CEO Cockpit Level 10 Marketing Social EliseAI VA Daily VA Hours Property OPS Asset OPS Maintenance HR Finance

Friday CEO Marketing Brief

CEO Marketing Brief - Week Ending May 8, 2026 · draft

Weekly strategic draft

Draft minimized

The Paxton Apartments

270 units · Cedar Hill, TX · code PAX · Q2 2026 · 7/13 weeks have data

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Quarter YTD Rolling 13 wks Rolling 365 Daily 14d

← Q1 2026Q2 2026Q3 2026 →

Data Confidence

Week ending May 15 · partial week · 6 future columns muted

0% filled

RentVisionMissing

0/5 signals

EliseAIMissing

0/6 signals

ResManMissing

0/4 signals

AI SearchMissing

0/4 signals

Executive Signal

Top source: —

Total Leads (prospects)

—

no trend

Tours Scheduled

—

no trend

Applications (this week)

—

no trend

Signed Leases (this week)

—

no trend

Cost per Lead (CPL)

—

no trend

Customer Acquisition Cost (CAC)

—

no trend

Marketing ROI (annualized rent / spend)

—

no trend

Calls Answered %

—

no trend

Future Occupancy (RVO) %

—

no trend

Blended CPEV ($)

—

no trend

Who	Goal	Apr 3	Apr 10	Apr 17	Apr 24	May 1	May 8	May 15	May 22	May 29	Jun 5	Jun 12	Jun 19	Jun 26	Total	Avg/wk
Leasing Funnel6 rows
Leasing		38	50	65	60	67	67	—	—	—	—	—	—	—	347	57.833
Leasing		14	20	26	30	37	32	—	—	—	—	—	—	—	159	26.5
Leasing		8	14	16	8	18	9	—	—	—	—	—	—	—	73	12.167
Leasing		6	5	11	8	8	7	—	—	—	—	—	—	—	45	7.5
Manager	—	4	4	1	4	4	5	—	—	—	—	—	—	—	22	3.667
Leasing		7	0	0	4	1	0	—	—	—	—	—	—	—	12	2
RentVision10 rows
Marketing	—	$75	$75	$75	$75	$75	$75	—	—	—	—	—	—	—	—	$75
Marketing		—	—	—	—	—	91%	—	—	—	—	—	—	—	—	91%
Marketing	—	—	—	—	—	—	95.4%	—	—	—	—	—	—	—	—	95.4%
Marketing		—	—	—	—	—	Risk	—	—	—	—	—	—	—	—	Risk
Leasing		—	—	—	—	—	3	—	—	—	—	—	—	—	—	3
Leasing		—	—	—	—	—	20	—	—	—	—	—	—	—	—	20
Marketing	—	—	—	—	—	—	4	—	—	—	—	—	—	—	—	4
Maintenance		—	—	—	—	—	21	—	—	—	—	—	—	—	—	21
Marketing	—	—	—	—	—	—	0	—	—	—	—	—	—	—	—	0
CEO		—	—	—	—	—	0	—	—	—	—	—	—	—	—	0
Ad Performance8 rows
Marketing		—	—	—	—	—	$8	—	—	—	—	—	—	—	—	$8
Marketing		—	—	—	—	—	$2	—	—	—	—	—	—	—	—	$2
Marketing		—	—	—	—	—	$9	—	—	—	—	—	—	—	—	$9
Marketing	—	—	$2,068	$2,068	$2,068	$2,068	$2,068	—	—	—	—	—	—	—	—	$2,068
Marketing	—	—	$2,068	$2,068	$2,068	$2,068	$2,068	—	—	—	—	—	—	—	—	$2,068
Marketing	—	—	—	—	—	—	32,735	—	—	—	—	—	—	—	—	32,735
Marketing	—	—	—	—	—	—	938	—	—	—	—	—	—	—	—	938
Marketing	—	—	—	—	—	—	$2,029	—	—	—	—	—	—	—	—	$2,029
Traffic8 rows
Marketing	—	—	—	—	—	—	3,604	—	—	—	—	—	—	—	—	3,604
Marketing	—	—	—	—	—	—	910	—	—	—	—	—	—	—	—	910
Marketing	—	—	—	—	—	—	2,651	—	—	—	—	—	—	—	—	2,651
Marketing	—	—	—	—	—	—	913	—	—	—	—	—	—	—	—	913
Marketing	—	—	—	—	—	—	40	—	—	—	—	—	—	—	—	40
Marketing		560	616	735	679	699	494	—	—	—	—	—	—	—	3,783	630.5
Marketing		14	24	26	15	22	4	—	—	—	—	—	—	—	105	17.5
Marketing	—	546	592	709	664	677	490	—	—	—	—	—	—	—	3,678	613
Call Performance8 rows
Leasing		—	—	—	—	—	65%	—	—	—	—	—	—	—	—	65%
Leasing		—	—	—	—	—	65%	—	—	—	—	—	—	—	—	65%
Leasing	—	—	—	—	—	—	728	—	—	—	—	—	—	—	—	728
Leasing	—	—	—	—	—	—	336	—	—	—	—	—	—	—	—	336
Leasing	—	—	—	—	—	—	346	—	—	—	—	—	—	—	—	346
Leasing	—	—	—	—	—	—	207	—	—	—	—	—	—	—	—	207
Leasing	—	—	—	—	—	—	4m	—	—	—	—	—	—	—	—	4m
Leasing		—	—	—	—	—	19	—	—	—	—	—	—	—	—	19
Lease Velocity5 rows
Leasing	—	—	—	—	—	—	11	—	—	—	—	—	—	—	—	11
Management	—	—	—	—	—	—	18	—	—	—	—	—	—	—	—	18
Leasing	—	—	—	—	—	—	19	—	—	—	—	—	—	—	—	19
Leasing	—	—	—	—	—	—	34	—	—	—	—	—	—	—	—	34
Management		—	—	—	—	—	54%	—	—	—	—	—	—	—	—	54%
RentVision Grades4 rows
CEO		—	—	—	—	—	7	—	—	—	—	—	—	—	—	7
CEO		—	—	—	—	—	11	—	—	—	—	—	—	—	—	11
CEO		—	—	—	—	—	5	—	—	—	—	—	—	—	—	5
CEO		—	—	—	—	—	7	—	—	—	—	—	—	—	—	7
Revenue Analytics5 rows
CEO	—	$289,380	$289,380	$289,380	$289,380	$290,013	$290,013	—	—	—	—	—	—	—	—	$289,591
CEO	—	$293,112	$293,112	$293,112	$293,112	$292,672	$292,672	—	—	—	—	—	—	—	—	$292,965
CEO	—	$295,661	$295,661	$295,661	$295,661	$295,453	$295,453	—	—	—	—	—	—	—	—	$295,591
Marketing		92.0%	92.0%	92.0%	92.0%	92.5%	92.5%	—	—	—	—	—	—	—	—	92.2%
Marketing	—	90.7%	90.7%	90.7%	90.7%	91.1%	91.1%	—	—	—	—	—	—	—	—	90.8%
AI Search Visibility17 rows
Marketing		—	—	—	—	—	1	—	—	—	—	—	—	—	—	1
Marketing		—	—	—	—	—	1	—	—	—	—	—	—	—	—	1
Marketing		—	—	—	—	—	0	—	—	—	—	—	—	—	—	0
Marketing		—	—	—	—	—	4	—	—	—	—	—	—	—	—	4
Marketing		—	—	—	—	—	11	—	—	—	—	—	—	—	—	11
Marketing		—	—	—	—	—	0	—	—	—	—	—	—	—	—	0
Marketing		—	—	—	—	—	5	—	—	—	—	—	—	—	—	5
Marketing		—	—	—	—	—	11	—	—	—	—	—	—	—	—	11
Marketing		—	—	—	—	—	0	—	—	—	—	—	—	—	—	0
Marketing		—	—	—	—	—	6	—	—	—	—	—	—	—	—	6
Marketing		—	—	—	—	—	1	—	—	—	—	—	—	—	—	1
Marketing		—	—	—	—	—	4	—	—	—	—	—	—	—	—	4
Marketing	—	—	—	—	—	—	1	—	—	—	—	—	—	—	—	1
Marketing		—	—	—	—	—	0	—	—	—	—	—	—	—	—	0
Marketing		—	—	—	—	—	0	—	—	—	—	—	—	—	—	0
Marketing		—	—	—	—	—	0	—	—	—	—	—	—	—	—	0
Marketing		—	—	—	—	—	4	—	—	—	—	—	—	—	—	4
Efficiency / CAC5 rows
Marketing	—	$525	$525	$525	$525	$525	$525	—	—	—	—	—	—	—	$3,150	$525
Marketing		$14	$11	$8	$9	$8	$8	—	—	—	—	—	—	—	—	$9
Marketing		$38	$26	$20	$18	$14	$16	—	—	—	—	—	—	—	—	$22
Leasing		$75	$∞	$∞	$131	$525	$∞	—	—	—	—	—	—	—	—	$∞
CEO		179.76	0.00	0.00	104.03	25.66	0.00	—	—	—	—	—	—	—	—	51.57
Lead Sources — Leads by Channel9 rows
Marketing	—	3	8	13	13	10	11	—	—	—	—	—	—	—	58	9.667
Marketing	—	1	3	4	3	4	2	—	—	—	—	—	—	—	17	2.833
Marketing	—	9	9	11	7	8	3	—	—	—	—	—	—	—	47	7.833
Marketing	—	8	3	7	7	6	5	—	—	—	—	—	—	—	36	6
Marketing	—	2	1	0	2	2	0	—	—	—	—	—	—	—	7	1.167
Marketing	—	2	2	4	2	5	0	—	—	—	—	—	—	—	15	2.5
Leasing	—	3	6	15	12	11	5	—	—	—	—	—	—	—	52	8.667
Leasing	—	4	5	6	1	3	3	—	—	—	—	—	—	—	22	3.667
Marketing	—	2	6	2	6	8	0	—	—	—	—	—	—	—	24	4
Lead Sources — Leases by Channel8 rows
Leasing	—	0	1	0	0	1	0	—	—	—	—	—	—	—	2	0.333
Leasing	—	0	0	0	0	0	0	—	—	—	—	—	—	—	0	0
Leasing	—	0	0	0	1	2	0	—	—	—	—	—	—	—	3	0.5
Leasing	—	0	0	0	0	0	0	—	—	—	—	—	—	—	0	0
Leasing	—	1	0	0	0	0	0	—	—	—	—	—	—	—	1	0.167
Leasing	—	0	0	0	0	0	0	—	—	—	—	—	—	—	0	0
Leasing	—	5	4	0	1	0	1	—	—	—	—	—	—	—	11	1.833
Leasing	—	2	0	1	0	2	0	—	—	—	—	—	—	—	5	0.833
Conversion Ratios5 rows
Marketing		1.3%	2.3%	2.2%	1.2%	2.3%	0.8%	—	—	—	—	—	—	—	—	1.7%
Leasing		85.7%	35.7%	68.8%	100%	50%	100%	—	—	—	—	—	—	—	—	73.4%
Leasing		100%	0%	0%	50%	12.5%	0%	—	—	—	—	—	—	—	—	27.1%
Leasing		1.3%	0%	0%	0.6%	0.1%	0%	—	—	—	—	—	—	—	—	0.3%
Leasing		25%	3.9%	21.4%	24%	31.3%	30%	—	—	—	—	—	—	—	—	22.6%

on/exceeding goalwarning bandmissing goalno data yet

Channel Signal

Week ending May 15

0 attributed leads

Channel	Lead Share	Lease Conv.	Lead Trend
Apartments.com	—	—	-11
Zillow	—	—	-2
Google Business	—	—	-3
Property Website	—	—	-5
RentVision Managed	—	—	0
Google Ads	—	—	0
Facebook/Social	—	—	0
Drive-By	—	—	-5
Referral	—	—	-3

Funnel Diagnostic

Pressure point: —

— leads

Lead -> Tour

— -> —

—

no trend

Tour -> App

— -> —

—

no trend

App -> Lease

— -> —

—

no trend

Lead -> Lease

— -> —

—

no trend