Marketing Dashboard

Top-of-funnel through signed lease · RentVision + ResMan + EliseAI marketing data

Friday CEO Marketing Brief

CEO Marketing Brief - Week Ending May 8, 2026 · draft

Draft minimized

Belmont Place Apartments

102 units · Cedar Hill, TX · code BP · Q3 2022 · 14/14 weeks have data

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Data Confidence

Week ending Sep 30

5% filled
RentVisionMissing

0/5 signals

EliseAIMissing

0/6 signals

ResManMissing

0/4 signals

AI SearchMissing

0/4 signals

Executive Signal

Top source: —
Total Leads (prospects)
no trend
Tours Scheduled
no trend
Applications (this week)
no trend
Signed Leases (this week)
no trend
Cost per Lead (CPL)
no trend
Customer Acquisition Cost (CAC)
no trend
Marketing ROI (annualized rent / spend)
no trend
Calls Answered %
no trend
Future Occupancy (RVO) %
no trend
Blended CPEV ($)
no trend
WhoMeasurableGoalSourceJul 1Jul 8Jul 15Jul 22Jul 29Aug 5Aug 12Aug 19Aug 26Sep 2Sep 9Sep 16Sep 23Sep 30TotalAvg/wk
CEORentVision$132,210$132,210$132,210$132,210$132,210$133,429$133,429$133,429$133,429$131,930$131,930$131,930$131,930$131,930$132,458
CEORentVision$149,689$149,689$149,689$149,689$149,689$153,304$153,304$153,304$153,304$154,784$154,784$154,784$154,784$154,784$152,542
CEORentVision$125,899$125,899$125,899$125,899$125,899$127,073$127,073$127,073$127,073$128,508$128,508$128,508$128,508$128,508$127,166
MarketingRentVision98.9%98.9%98.9%98.9%98.9%99.2%99.2%99.2%99.2%96.9%96.9%96.9%96.9%96.9%98.3%
MarketingRentVision97.9%97.9%97.9%97.9%97.9%98.3%98.3%98.3%98.3%95.9%95.9%95.9%95.9%95.9%97.3%
on/exceeding goalwarning bandmissing goalno data yet

Channel Signal

Week ending Sep 30

0 attributed leads
ChannelLeadsLeasesLead ShareLease Conv.Lead Trend
Apartments.com000
Zillow000
Google Business000
Property Website000
RentVision Managed000
Google Ads000
Facebook/Social000
Drive-By000
Referral000

Funnel Diagnostic

Pressure point: —

leads
Lead -> Tour
->
no trend
Tour -> App
->
no trend
App -> Lease
->
no trend
Lead -> Lease
->
no trend