Marketing Dashboard

Top-of-funnel through signed lease · RentVision + ResMan + EliseAI marketing data

Friday CEO Marketing Brief

CEO Marketing Brief - Week Ending May 8, 2026 · draft

Draft minimized

Belmont Place Apartments

102 units · Cedar Hill, TX · code BP · Q4 2025 · 13/13 weeks have data

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Data Confidence

Week ending Dec 26

22% filled
RentVisionMissing

0/5 signals

EliseAIPartial

2/6 signals

ResManMissing

0/4 signals

AI SearchMissing

0/4 signals

Executive Signal

Top source: Drive-By
Total Leads (prospects)
no trend
Tours Scheduled
no trend
Applications (this week)
no trend
Signed Leases (this week)
no trend
Cost per Lead (CPL)
no trend
Customer Acquisition Cost (CAC)
no trend
Marketing ROI (annualized rent / spend)
no trend
Calls Answered %
no trend
Future Occupancy (RVO) %
no trend
Blended CPEV ($)
no trend
WhoMeasurableGoalSourceOct 3Oct 10Oct 17Oct 24Oct 31Nov 7Nov 14Nov 21Nov 28Dec 5Dec 12Dec 19Dec 26TotalAvg/wk
CEORentVision$153,476$153,476$153,476$153,476$153,476$154,893$154,893$154,893$154,893$153,823$153,823$153,823$153,823$154,019
CEORentVision$166,618$166,618$166,618$166,618$166,618$167,178$167,178$167,178$167,178$168,928$168,928$168,928$168,928$167,501
CEORentVision$148,695$148,695$148,695$148,695$148,695$149,038$149,038$149,038$149,038$149,127$149,127$149,127$149,127$148,934
MarketingRentVision96.7%96.7%96.7%96.7%96.7%99.0%99.0%99.0%99.0%97.3%97.3%97.3%97.3%97.6%
MarketingRentVision96.7%96.7%96.7%96.7%96.7%99.0%99.0%99.0%99.0%97.3%97.3%97.3%97.3%97.6%
MarketingEliseAI2021021081
MarketingEliseAI03226311182.25
MarketingEliseAI52313233222.75
MarketingEliseAI3103010081
MarketingEliseAI74100020141.75
MarketingEliseAI2000000130.375
LeasingEliseAI24211112141.75
LeasingEliseAI0010031050.625
MarketingEliseAI211200200172.125
LeasingEliseAI0000000000
LeasingEliseAI0000000000
LeasingEliseAI0000000000
LeasingEliseAI0000000000
LeasingEliseAI1000001020.25
LeasingEliseAI0000000000
LeasingEliseAI0003001150.625
LeasingEliseAI0000020020.25
on/exceeding goalwarning bandmissing goalno data yet

Channel Signal

Week ending Dec 26

7 attributed leads
ChannelLeadsLeasesLead ShareLease Conv.Lead Trend
Drive-By2128.6%50.0%+1
Google Business3042.9%0.0%0
Zillow1014.3%0.0%0
Google Ads1014.3%0.0%+1
Apartments.com000.0%-1
Property Website000.0%0
RentVision Managed000.0%-2
Facebook/Social000.0%0
Referral000.0%-1

Funnel Diagnostic

Pressure point: —

leads
Lead -> Tour
->
no trend
Tour -> App
->
no trend
App -> Lease
->
no trend
Lead -> Lease
->
no trend