Marketing Dashboard

Top-of-funnel through signed lease · RentVision + ResMan + EliseAI marketing data

Friday CEO Marketing Brief

CEO Marketing Brief - Week Ending May 8, 2026 · draft

Draft minimized

Belmont Place Apartments

102 units · Cedar Hill, TX · code BP · Q4 2025 · 13/13 weeks have data

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Data Confidence

Week ending Dec 26

22% filled
RentVisionMissing

0/5 signals

EliseAIPartial

2/6 signals

ResManMissing

0/4 signals

AI SearchMissing

0/4 signals

Executive Signal

Top source: Drive-By
Total Leads (prospects)
no trend
Tours Scheduled
no trend
Applications (this week)
no trend
Signed Leases (this week)
no trend
Cost per Lead (CPL)
no trend
Customer Acquisition Cost (CAC)
no trend
Marketing ROI (annualized rent / spend)
no trend
Calls Answered %
no trend
Future Occupancy (RVO) %
no trend
Blended CPEV ($)
no trend
WhoMeasurableGoalOct 3Oct 10Oct 17Oct 24Oct 31Nov 7Nov 14Nov 21Nov 28Dec 5Dec 12Dec 19Dec 26TotalAvg/wk
CEO$153,476$153,476$153,476$153,476$153,476$154,893$154,893$154,893$154,893$153,823$153,823$153,823$153,823$154,019
CEO$166,618$166,618$166,618$166,618$166,618$167,178$167,178$167,178$167,178$168,928$168,928$168,928$168,928$167,501
CEO$148,695$148,695$148,695$148,695$148,695$149,038$149,038$149,038$149,038$149,127$149,127$149,127$149,127$148,934
Marketing96.7%96.7%96.7%96.7%96.7%99.0%99.0%99.0%99.0%97.3%97.3%97.3%97.3%97.6%
Marketing96.7%96.7%96.7%96.7%96.7%99.0%99.0%99.0%99.0%97.3%97.3%97.3%97.3%97.6%
Marketing2021021081
Marketing03226311182.25
Marketing52313233222.75
Marketing3103010081
Marketing74100020141.75
Marketing2000000130.375
Leasing24211112141.75
Leasing0010031050.625
Marketing211200200172.125
Leasing0000000000
Leasing0000000000
Leasing0000000000
Leasing0000000000
Leasing1000001020.25
Leasing0000000000
Leasing0003001150.625
Leasing0000020020.25
on/exceeding goalwarning bandmissing goalno data yet

Channel Signal

Week ending Dec 26

7 attributed leads
ChannelLeadsLeasesLead ShareLease Conv.Lead Trend
Drive-By2128.6%50.0%+1
Google Business3042.9%0.0%0
Zillow1014.3%0.0%0
Google Ads1014.3%0.0%+1
Apartments.com000.0%-1
Property Website000.0%0
RentVision Managed000.0%-2
Facebook/Social000.0%0
Referral000.0%-1

Funnel Diagnostic

Pressure point: —

leads
Lead -> Tour
->
no trend
Tour -> App
->
no trend
App -> Lease
->
no trend
Lead -> Lease
->
no trend