Marketing Dashboard

Top-of-funnel through signed lease · RentVision + ResMan + EliseAI marketing data

CEO Cockpit Level 10 Marketing Social EliseAI VA Daily VA Hours Property OPS Asset OPS Maintenance HR Finance

Friday CEO Marketing Brief

CEO Marketing Brief - Week Ending May 8, 2026 · draft

Weekly strategic draft

Draft minimized

Ashton Apartment Homes

152 units · Cedar Hill, TX · code ASH · Last 14 days · 13/14 days have data

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Quarter YTD Rolling 13 wks Rolling 365 Daily 14d

Data Confidence

5/10

0% filled

RentVisionMissing

0/5 signals

EliseAIMissing

0/6 signals

ResManMissing

0/4 signals

AI SearchMissing

0/4 signals

Executive Signal

Top source: —

Total Leads (prospects)

—

no trend

Tours Scheduled

—

no trend

Applications (this week)

—

no trend

Signed Leases (this week)

—

no trend

Cost per Lead (CPL)

—

no trend

Customer Acquisition Cost (CAC)

—

no trend

Marketing ROI (annualized rent / spend)

—

no trend

Calls Answered %

—

no trend

Future Occupancy (RVO) %

—

no trend

Blended CPEV ($)

—

no trend

Who	Goal	4/28	4/29	4/30	5/1	5/2	5/3	5/4	5/5	5/6	5/7	5/8	5/9	5/10	5/11	Total	Avg/day
Leasing Funnel6 rows
Leasing		—	9	5	6	1	—	5	5	3	7	6	—	—	—	47	5.222
Leasing		—	0	1	2	0	—	4	2	5	0	1	—	—	—	15	1.667
Leasing		—	0	0	1	0	—	0	2	3	1	1	—	—	—	8	0.889
Leasing		0	0	1	1	1	1	1	—	3	5	—	—	—	—	13	1.444
Manager	—	—	0	0	0	0	—	1	1	0	0	0	—	—	—	2	0.222
Leasing		3	4	4	3	2	2	2	—	2	4	—	—	—	—	26	2.889
RentVision10 rows
Marketing	—	$50	$50	$50	$50	$50	$50	$50	$50	$39	$27	—	—	—	—	—	$47
Marketing		—	—	—	—	—	—	—	92.1%	94.7%	95.4%	—	—	—	—	—	94.1%
Marketing	—	—	—	—	—	—	—	—	96.2%	96.2%	96.1%	—	—	—	—	—	96.2%
Marketing		—	—	—	—	—	—	—	Risk	Best	Best	—	—	—	—	—	Avg
Leasing		—	—	—	—	—	—	—	3	—	6	—	—	—	—	9	4.5
Leasing		—	—	—	—	—	—	—	14	10	15	—	—	—	—	—	13
Marketing	—	—	—	—	—	—	—	—	4	4	4	—	—	—	—	—	4
Maintenance		—	—	—	—	—	—	—	21	21	21	—	—	—	—	—	21
Marketing	—	—	—	—	—	—	—	—	0	0	0	—	—	—	—	—	0
CEO		—	—	—	—	—	—	—	1	1	1	—	—	—	—	—	1
Ad Performance8 rows
Marketing		—	—	—	—	—	—	—	$10	$10	$10	—	—	—	—	—	$10
Marketing		—	—	—	—	—	—	—	$10	$9	$9	—	—	—	—	—	$10
Marketing		—	—	—	—	—	—	—	$10	$10	$10	—	—	—	—	—	$10
Marketing	—	$1,375	$1,375	$1,375	$1,375	$1,375	$1,375	$1,375	$1,375	$1,375	$1,389	—	—	—	—	—	$1,376
Marketing	—	$1,375	$1,375	$1,375	$1,375	$1,375	$1,375	$1,375	$1,375	$1,375	$1,389	—	—	—	—	—	$1,376
Marketing	—	—	—	—	—	—	—	—	46,781	47,142	47,121	—	—	—	—	—	47,014.667
Marketing	—	—	—	—	—	—	—	—	1,382	1,362	1,366	—	—	—	—	—	1,370
Marketing	—	—	—	—	—	—	—	—	$1,334	$1,332	$1,365	—	—	—	—	—	$1,344
Traffic8 rows
Marketing	—	—	—	—	—	—	—	—	3,351	3,347	3,358	—	—	—	—	—	3,352
Marketing	—	—	—	—	—	—	—	—	379	376	392	—	—	—	—	—	382.333
Marketing	—	—	—	—	—	—	—	—	2,279	2,311	2,321	—	—	—	—	—	2,303.667
Marketing	—	—	—	—	—	—	—	—	685	687	687	—	—	—	—	—	686.333
Marketing	—	—	—	—	—	—	—	—	387	349	350	—	—	—	—	—	362
Marketing		57	161	227	316	346	352	440	—	602	677	—	—	—	—	3,178	353.111
Marketing		0	2	3	5	5	5	5	—	14	15	—	—	—	—	54	6
Marketing	—	57	159	224	311	341	347	435	—	588	662	—	—	—	—	3,124	347.111
Call Performance8 rows
Leasing		—	—	—	—	—	—	—	59%	59%	59%	—	—	—	—	—	59%
Leasing		—	—	—	—	—	—	—	50%	48%	48%	—	—	—	—	—	48.7%
Leasing	—	—	—	—	—	—	—	—	225	231	228	—	—	—	—	—	228
Leasing	—	—	—	—	—	—	—	—	92	92	94	—	—	—	—	—	92.667
Leasing	—	—	—	—	—	—	—	—	95	102	101	—	—	—	—	—	99.333
Leasing	—	—	—	—	—	—	—	—	55	56	56	—	—	—	—	—	55.667
Leasing	—	—	—	—	—	—	—	—	3m	3m	3m	—	—	—	—	—	3m
Leasing		—	—	—	—	—	—	—	11	8	9	—	—	—	—	—	9.333
Lease Velocity5 rows
Leasing	—	—	—	—	—	—	—	—	5	7	6	—	—	—	—	—	6
Management	—	—	—	—	—	—	—	—	14	14	15	—	—	—	—	—	14.333
Leasing	—	—	—	—	—	—	—	—	16	13	13	—	—	—	—	—	14
Leasing	—	—	—	—	—	—	—	—	17	20	21	—	—	—	—	—	19.333
Management		—	—	—	—	—	—	—	54%	55%	55%	—	—	—	—	—	54.7%
RentVision Grades4 rows
CEO		—	—	—	—	—	—	—	9	9	8	—	—	—	—	—	8.667
CEO		—	—	—	—	—	—	—	9	9	9	—	—	—	—	—	9
CEO		—	—	—	—	—	—	—	7	8	9	—	—	—	—	—	8
CEO		—	—	—	—	—	—	—	7	7	7	—	—	—	—	—	7
Revenue Analytics5 rows
CEO	—	$168,671	$168,671	$168,671	$163,743	$163,743	$163,743	$163,743	$163,743	$163,743	$163,743	—	—	—	—	—	$165,221
CEO	—	$192,409	$192,409	$192,409	$192,109	$192,109	$192,109	$192,109	$192,109	$192,109	$192,109	—	—	—	—	—	$192,199
CEO	—	$168,721	$168,721	$168,721	$167,717	$167,717	$167,717	$167,717	$167,717	$167,717	$167,717	—	—	—	—	—	$168,018
Marketing		93.6%	93.6%	93.6%	92.1%	92.1%	92.1%	92.1%	92.1%	92.1%	92.1%	—	—	—	—	—	92.6%
Marketing	—	93.0%	93.0%	93.0%	91.5%	91.5%	91.5%	91.5%	91.5%	91.5%	91.5%	—	—	—	—	—	92.0%
AI Search Visibility17 rows
Marketing		—	—	—	—	—	—	—	1	—	1	—	—	—	—	—	1
Marketing		—	—	—	—	—	—	—	1	—	1	—	—	—	—	—	1
Marketing		—	—	—	—	—	—	—	0	—	0	—	—	—	—	—	0
Marketing		—	—	—	—	—	—	—	7	—	7	—	—	—	—	—	7
Marketing		—	—	—	—	—	—	—	11	—	11	—	—	—	—	—	11
Marketing		—	—	—	—	—	—	—	0	—	0	—	—	—	—	—	0
Marketing		—	—	—	—	—	—	—	3	—	3	—	—	—	—	—	3
Marketing		—	—	—	—	—	—	—	11	—	11	—	—	—	—	—	11
Marketing		—	—	—	—	—	—	—	0	—	0	—	—	—	—	—	0
Marketing		—	—	—	—	—	—	—	1	—	1	—	—	—	—	—	1
Marketing		—	—	—	—	—	—	—	1	—	1	—	—	—	—	—	1
Marketing		—	—	—	—	—	—	—	4	—	4	—	—	—	—	—	4
Marketing	—	—	—	—	—	—	—	—	1	—	1	—	—	—	—	—	1
Marketing		—	—	—	—	—	—	—	0	—	0	—	—	—	—	—	0
Marketing		—	—	—	—	—	—	—	0	—	0	—	—	—	—	—	0
Marketing		—	—	—	—	—	—	—	0	—	0	—	—	—	—	—	0
Marketing		—	—	—	—	—	—	—	5	—	4	—	—	—	—	—	4.5
Lead Sources — Leads by Channel9 rows
Marketing	—	—	—	—	2	—	—	—	—	—	—	5	—	—	—	7	3.5
Marketing	—	—	—	—	1	—	—	—	—	—	—	0	—	—	—	1	0.5
Marketing	—	—	—	—	2	—	—	—	—	—	—	0	—	—	—	2	1
Marketing	—	—	—	—	0	—	—	—	—	—	—	0	—	—	—	0	0
Marketing	—	—	—	—	2	—	—	—	—	—	—	4	—	—	—	6	3
Marketing	—	—	—	—	0	—	—	—	—	—	—	0	—	—	—	0	0
Leasing	—	—	—	—	5	—	—	—	—	—	—	0	—	—	—	5	2.5
Leasing	—	—	—	—	1	—	—	—	—	—	—	4	—	—	—	5	2.5
Marketing	—	—	—	—	10	—	—	—	—	—	—	3	—	—	—	13	6.5
Lead Sources — Leases by Channel8 rows
Leasing	—	—	—	—	2	—	—	—	—	—	—	0	—	—	—	2	1
Leasing	—	—	—	—	0	—	—	—	—	—	—	0	—	—	—	0	0
Leasing	—	—	—	—	0	—	—	—	—	—	—	0	—	—	—	0	0
Leasing	—	—	—	—	0	—	—	—	—	—	—	0	—	—	—	0	0
Leasing	—	—	—	—	0	—	—	—	—	—	—	0	—	—	—	0	0
Leasing	—	—	—	—	0	—	—	—	—	—	—	0	—	—	—	0	0
Leasing	—	—	—	—	2	—	—	—	—	—	—	2	—	—	—	4	2
Leasing	—	—	—	—	0	—	—	—	—	—	—	0	—	—	—	0	0
Conversion Ratios5 rows
Marketing		0%	0%	0%	0.3%	0.3%	0.3%	0.2%	—	1%	1.0%	—	—	—	—	—	0.4%
Leasing		0%	0%	0%	100%	100%	100%	100%	—	50%	71.4%	—	—	—	—	—	57.9%
Leasing		0%	0%	100%	100%	100%	100%	100%	—	66.7%	80%	—	—	—	—	—	71.9%
Leasing		5.3%	2.5%	1.8%	0.9%	0.6%	0.6%	0.5%	—	0.3%	0.6%	—	—	—	—	—	1.4%
Leasing		0%	0%	0%	0%	0%	0%	0%	—	16.7%	42.9%	—	—	—	—	—	6.6%

on/exceeding goalwarning bandmissing goalno data yet

Channel Signal

5/10

0 attributed leads

Channel	Lead Share	Lease Conv.
Apartments.com	—	—
Zillow	—	—
Google Business	—	—
Property Website	—	—
RentVision Managed	—	—
Google Ads	—	—
Facebook/Social	—	—
Drive-By	—	—
Referral	—	—

Funnel Diagnostic

Pressure point: —

— leads

Lead -> Tour

— -> —

—

no trend

Tour -> App

— -> —

—

no trend

App -> Lease

— -> —

—

no trend

Lead -> Lease

— -> —

—

no trend