Marketing Dashboard

Top-of-funnel through signed lease · RentVision + ResMan + EliseAI marketing data

CEO Cockpit Level 10 Marketing Social EliseAI VA Daily VA Hours Property OPS Asset OPS Maintenance HR Finance

Friday CEO Marketing Brief

CEO Marketing Brief - Week Ending May 8, 2026 · draft

Weekly strategic draft

Draft minimized

Belmont Place Apartments

102 units · Cedar Hill, TX · code BP · Last 14 days · 13/14 days have data

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Quarter YTD Rolling 13 wks Rolling 365 Daily 14d

Data Confidence

5/10

0% filled

RentVisionMissing

0/5 signals

EliseAIMissing

0/6 signals

ResManMissing

0/4 signals

AI SearchMissing

0/4 signals

Executive Signal

Top source: —

Total Leads (prospects)

—

no trend

Tours Scheduled

—

no trend

Applications (this week)

—

no trend

Signed Leases (this week)

—

no trend

Cost per Lead (CPL)

—

no trend

Customer Acquisition Cost (CAC)

—

no trend

Marketing ROI (annualized rent / spend)

—

no trend

Calls Answered %

—

no trend

Future Occupancy (RVO) %

—

no trend

Blended CPEV ($)

—

no trend

Who	Goal	Source	4/28	4/29	4/30	5/1	5/2	5/3	5/4	5/5	5/6	5/7	5/8	5/9	5/10	5/11	Total	Avg/day
Leasing Funnel6 rows
Leasing		EliseAI	2	2	3	3	3	—	2	2	9	5	2	—	—	—	33	3.3
Leasing		EliseAI	0	0	3	0	1	—	1	2	2	0	3	—	—	—	12	1.2
Leasing		EliseAI	0	0	1	0	0	—	0	1	2	0	2	—	—	—	6	0.6
Leasing		ResMan	1	1	1	1	1	1	1	—	1	2	—	—	—	—	10	1.111
Manager	—	EliseAI	0	0	0	0	0	—	1	0	1	1	0	—	—	—	3	0.3
Leasing		ResMan	1	1	1	1	1	1	1	—	1	2	—	—	—	—	10	1.111
RentVision10 rows
Marketing	—	RentVision	$50	$50	$50	$50	$50	$50	$50	$50	$50	$50	—	—	—	—	—	$50
Marketing		RentVision	—	—	—	—	—	—	—	94.1%	94.1%	94.1%	—	—	—	—	—	94.1%
Marketing	—	RentVision	—	—	—	—	—	—	—	96.6%	96.5%	96.4%	—	—	—	—	—	96.5%
Marketing		RentVision	—	—	—	—	—	—	—	Avg	Avg	Avg	—	—	—	—	—	Avg
Leasing		RentVision	—	—	—	—	—	—	—	—	—	1	—	—	—	—	1	1
Leasing		RentVision	—	—	—	—	—	—	—	3	2	4	—	—	—	—	—	3
Marketing	—	RentVision	—	—	—	—	—	—	—	0	0	0	—	—	—	—	—	0
Maintenance		RentVision	—	—	—	—	—	—	—	21	21	21	—	—	—	—	—	21
Marketing	—	RentVision	—	—	—	—	—	—	—	0	0	0	—	—	—	—	—	0
CEO		RentVision	—	—	—	—	—	—	—	1	1	1	—	—	—	—	—	1
Ad Performance8 rows
Marketing		RentVision	—	—	—	—	—	—	—	$7	$7	$7	—	—	—	—	—	$7
Marketing		RentVision	—	—	—	—	—	—	—	$10	$10	$9	—	—	—	—	—	$9
Marketing		RentVision	—	—	—	—	—	—	—	$7	$7	$7	—	—	—	—	—	$7
Marketing	—	RentVision	$1,400	$1,400	$1,400	$1,400	$1,400	$1,400	$1,400	$1,400	$1,400	$1,400	—	—	—	—	—	$1,400
Marketing	—	RentVision	$1,400	$1,400	$1,400	$1,400	$1,400	$1,400	$1,400	$1,400	$1,400	$1,400	—	—	—	—	—	$1,400
Marketing	—	RentVision	—	—	—	—	—	—	—	43,846	43,774	41,923	—	—	—	—	—	43,181
Marketing	—	RentVision	—	—	—	—	—	—	—	745	759	743	—	—	—	—	—	749
Marketing	—	RentVision	—	—	—	—	—	—	—	$1,338	$1,359	$1,323	—	—	—	—	—	$1,340
Traffic8 rows
Marketing	—	RentVision	—	—	—	—	—	—	—	1,934	1,937	1,934	—	—	—	—	—	1,935
Marketing	—	RentVision	—	—	—	—	—	—	—	513	516	506	—	—	—	—	—	511.667
Marketing	—	RentVision	—	—	—	—	—	—	—	1,301	1,300	1,292	—	—	—	—	—	1,297.667
Marketing	—	RentVision	—	—	—	—	—	—	—	594	598	604	—	—	—	—	—	598.667
Marketing	—	RentVision	—	—	—	—	—	—	—	39	39	38	—	—	—	—	—	38.667
Marketing		calc	46	63	122	172	193	201	211	—	300	324	—	—	—	—	1,632	181.333
Marketing		ResMan	0	1	7	7	7	7	7	—	15	16	—	—	—	—	67	7.444
Marketing	—	ResMan	46	62	115	165	186	194	204	—	285	308	—	—	—	—	1,565	173.889
Call Performance8 rows
Leasing		RentVision	—	—	—	—	—	—	—	54%	53%	57%	—	—	—	—	—	54.7%
Leasing		RentVision	—	—	—	—	—	—	—	53%	54%	56%	—	—	—	—	—	54.3%
Leasing	—	RentVision	—	—	—	—	—	—	—	209	201	174	—	—	—	—	—	194.667
Leasing	—	RentVision	—	—	—	—	—	—	—	66	63	62	—	—	—	—	—	63.667
Leasing	—	RentVision	—	—	—	—	—	—	—	135	130	105	—	—	—	—	—	123.333
Leasing	—	RentVision	—	—	—	—	—	—	—	55	54	54	—	—	—	—	—	54.333
Leasing	—	RentVision	—	—	—	—	—	—	—	3m	3m	3m	—	—	—	—	—	3m
Leasing		RentVision	—	—	—	—	—	—	—	18	18	18	—	—	—	—	—	18
Lease Velocity5 rows
Leasing	—	RentVision	—	—	—	—	—	—	—	3	3	3	—	—	—	—	—	3
Management	—	RentVision	—	—	—	—	—	—	—	11	10	10	—	—	—	—	—	10.333
Leasing	—	RentVision	—	—	—	—	—	—	—	10	10	10	—	—	—	—	—	10
Leasing	—	RentVision	—	—	—	—	—	—	—	17	17	17	—	—	—	—	—	17
Management		RentVision	—	—	—	—	—	—	—	42%	42%	42%	—	—	—	—	—	42%
RentVision Grades4 rows
CEO		RentVision	—	—	—	—	—	—	—	8	9	8	—	—	—	—	—	8.333
CEO		RentVision	—	—	—	—	—	—	—	10	10	11	—	—	—	—	—	10.333
CEO		RentVision	—	—	—	—	—	—	—	7	7	7	—	—	—	—	—	7
CEO		RentVision	—	—	—	—	—	—	—	8	8	8	—	—	—	—	—	8
Revenue Analytics5 rows
CEO	—	RentVision	$143,733	$143,733	$143,733	$145,542	$145,542	$145,542	$145,542	$145,542	$145,542	$145,542	—	—	—	—	—	$144,999
CEO	—	RentVision	$163,279	$163,279	$163,279	$162,619	$162,619	$162,619	$162,619	$162,619	$162,619	$162,619	—	—	—	—	—	$162,817
CEO	—	RentVision	$150,533	$150,533	$150,533	$150,428	$150,428	$150,428	$150,428	$150,428	$150,428	$150,428	—	—	—	—	—	$150,460
Marketing		RentVision	92.6%	92.6%	92.6%	93.1%	93.1%	93.1%	93.1%	93.1%	93.1%	93.1%	—	—	—	—	—	92.9%
Marketing	—	RentVision	91.7%	91.7%	91.7%	92.2%	92.2%	92.2%	92.2%	92.2%	92.2%	92.2%	—	—	—	—	—	92.0%
AI Search Visibility17 rows
Marketing		Brave Search	—	—	—	—	—	—	—	1	—	1	—	—	—	—	—	1
Marketing		Brave Search	—	—	—	—	—	—	—	1	—	1	—	—	—	—	—	1
Marketing		Brave Search	—	—	—	—	—	—	—	0	—	0	—	—	—	—	—	0
Marketing		Brave Search	—	—	—	—	—	—	—	3	—	3	—	—	—	—	—	3
Marketing		Brave Search	—	—	—	—	—	—	—	11	—	11	—	—	—	—	—	11
Marketing		Brave Search	—	—	—	—	—	—	—	0	—	0	—	—	—	—	—	0
Marketing		Brave Search	—	—	—	—	—	—	—	3	—	3	—	—	—	—	—	3
Marketing		Brave Search	—	—	—	—	—	—	—	11	—	11	—	—	—	—	—	11
Marketing		Brave Search	—	—	—	—	—	—	—	0	—	0	—	—	—	—	—	0
Marketing		Google AI	—	—	—	—	—	—	—	1	—	2	—	—	—	—	—	1.5
Marketing		Google AI	—	—	—	—	—	—	—	1	—	1	—	—	—	—	—	1
Marketing		Google AI	—	—	—	—	—	—	—	4	—	4	—	—	—	—	—	4
Marketing	—	Google AI	—	—	—	—	—	—	—	1	—	1	—	—	—	—	—	1
Marketing		Google AI	—	—	—	—	—	—	—	0	—	0	—	—	—	—	—	0
Marketing		Google AI	—	—	—	—	—	—	—	0	—	0	—	—	—	—	—	0
Marketing		Google AI	—	—	—	—	—	—	—	0	—	0	—	—	—	—	—	0
Marketing		Google AI	—	—	—	—	—	—	—	5	—	4	—	—	—	—	—	4.5
Lead Sources — Leads by Channel9 rows
Marketing	—	EliseAI	—	—	—	1	—	—	—	—	—	—	4	—	—	—	5	2.5
Marketing	—	EliseAI	—	—	—	1	—	—	—	—	—	—	0	—	—	—	1	0.5
Marketing	—	EliseAI	—	—	—	1	—	—	—	—	—	—	3	—	—	—	4	2
Marketing	—	EliseAI	—	—	—	3	—	—	—	—	—	—	0	—	—	—	3	1.5
Marketing	—	EliseAI	—	—	—	1	—	—	—	—	—	—	2	—	—	—	3	1.5
Marketing	—	EliseAI	—	—	—	0	—	—	—	—	—	—	0	—	—	—	0	0
Leasing	—	EliseAI	—	—	—	5	—	—	—	—	—	—	2	—	—	—	7	3.5
Leasing	—	EliseAI	—	—	—	0	—	—	—	—	—	—	0	—	—	—	0	0
Marketing	—	EliseAI	—	—	—	1	—	—	—	—	—	—	0	—	—	—	1	0.5
Lead Sources — Leases by Channel8 rows
Leasing	—	EliseAI	—	—	—	0	—	—	—	—	—	—	0	—	—	—	0	0
Leasing	—	EliseAI	—	—	—	0	—	—	—	—	—	—	0	—	—	—	0	0
Leasing	—	EliseAI	—	—	—	0	—	—	—	—	—	—	0	—	—	—	0	0
Leasing	—	EliseAI	—	—	—	0	—	—	—	—	—	—	0	—	—	—	0	0
Leasing	—	EliseAI	—	—	—	0	—	—	—	—	—	—	0	—	—	—	0	0
Leasing	—	EliseAI	—	—	—	0	—	—	—	—	—	—	0	—	—	—	0	0
Leasing	—	EliseAI	—	—	—	0	—	—	—	—	—	—	1	—	—	—	1	0.5
Leasing	—	EliseAI	—	—	—	0	—	—	—	—	—	—	0	—	—	—	0	0
Conversion Ratios5 rows
Marketing		calc	0%	0%	0.8%	0.6%	0.5%	0.5%	0.5%	—	1.3%	1.5%	—	—	—	—	—	0.6%
Leasing		calc	0%	0%	100%	100%	100%	100%	100%	—	25%	40%	—	—	—	—	—	62.8%
Leasing		calc	100%	100%	100%	100%	100%	100%	100%	—	100%	100%	—	—	—	—	—	100%
Leasing		calc	2.2%	1.6%	0.8%	0.6%	0.5%	0.5%	0.5%	—	0.3%	0.6%	—	—	—	—	—	0.8%
Leasing		ResMan	0%	0%	100%	100%	100%	100%	100%	—	25%	40%	—	—	—	—	—	62.8%

on/exceeding goalwarning bandmissing goalno data yet

Channel Signal

5/10

0 attributed leads

Channel	Lead Share	Lease Conv.
Apartments.com	—	—
Zillow	—	—
Google Business	—	—
Property Website	—	—
RentVision Managed	—	—
Google Ads	—	—
Facebook/Social	—	—
Drive-By	—	—
Referral	—	—

Funnel Diagnostic

Pressure point: —

— leads

Lead -> Tour

— -> —

—

no trend

Tour -> App

— -> —

—

no trend

App -> Lease

— -> —

—

no trend

Lead -> Lease

— -> —

—

no trend