Marketing Dashboard

Top-of-funnel through signed lease · RentVision + ResMan + EliseAI marketing data

CEO Cockpit Level 10 Marketing Social EliseAI VA Daily VA Hours Property OPS Asset OPS Maintenance HR Finance

Friday CEO Marketing Brief

CEO Marketing Brief - Week Ending May 8, 2026 · draft

Weekly strategic draft

Draft minimized

The Paisley at Arlington Apartments

200 units · Arlington, TX · code PAIS · Last 14 days · 13/14 days have data

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Quarter YTD Rolling 13 wks Rolling 365 Daily 14d

Data Confidence

5/10

0% filled

RentVisionMissing

0/5 signals

EliseAIMissing

0/6 signals

ResManMissing

0/4 signals

AI SearchMissing

0/4 signals

Executive Signal

Top source: —

Total Leads (prospects)

—

no trend

Tours Scheduled

—

no trend

Applications (this week)

—

no trend

Signed Leases (this week)

—

no trend

Cost per Lead (CPL)

—

no trend

Customer Acquisition Cost (CAC)

—

no trend

Marketing ROI (annualized rent / spend)

—

no trend

Calls Answered %

—

no trend

Future Occupancy (RVO) %

—

no trend

Blended CPEV ($)

—

no trend

Who	Goal	4/28	4/29	4/30	5/1	5/2	5/3	5/4	5/5	5/6	5/7	5/8	5/9	5/10	5/11	Total	Avg/day
Leasing Funnel6 rows
Leasing		1	0	2	0	—	0	1	3	4	6	1	—	—	—	18	1.8
Leasing		0	1	0	0	—	0	0	1	0	0	1	—	—	—	3	0.3
Leasing		0	0	0	0	—	0	0	0	4	0	0	—	—	—	4	0.4
Leasing		0	0	0	0	0	0	0	—	1	1	—	—	—	—	2	0.222
Manager	—	1	1	0	0	—	0	0	0	2	0	0	—	—	—	4	0.4
Leasing		0	0	0	0	0	0	0	—	1	1	—	—	—	—	2	0.222
RentVision10 rows
Marketing	—	$26	$26	$26	$26	$26	$26	$26	$26	$26	$26	—	—	—	—	—	$26
Marketing		—	—	—	—	—	—	—	93.5%	93%	93%	—	—	—	—	—	93.2%
Marketing	—	—	—	—	—	—	—	—	94.5%	94.3%	94.2%	—	—	—	—	—	94.3%
Marketing		—	—	—	—	—	—	—	Best	Best	Best	—	—	—	—	—	Best
Leasing		—	—	—	—	—	—	—	2	—	1	—	—	—	—	3	1.5
Leasing		—	—	—	—	—	—	—	11	8	10	—	—	—	—	—	9.667
Marketing	—	—	—	—	—	—	—	—	2	2	2	—	—	—	—	—	2
Maintenance		—	—	—	—	—	—	—	21	21	21	—	—	—	—	—	21
Marketing	—	—	—	—	—	—	—	—	0	0	0	—	—	—	—	—	0
CEO		—	—	—	—	—	—	—	1	1	1	—	—	—	—	—	1
Ad Performance8 rows
Marketing		—	—	—	—	—	—	—	$3	$3	$3	—	—	—	—	—	$3
Marketing		—	—	—	—	—	—	—	$5	$5	$6	—	—	—	—	—	$6
Marketing		—	—	—	—	—	—	—	$2	$2	$3	—	—	—	—	—	$2
Marketing	—	$557	$557	$557	$557	$557	$557	$557	$557	$567	$573	—	—	—	—	—	$560
Marketing	—	$557	$557	$557	$557	$557	$557	$557	$557	$567	$573	—	—	—	—	—	$560
Marketing	—	—	—	—	—	—	—	—	11,996	11,506	10,584	—	—	—	—	—	11,362
Marketing	—	—	—	—	—	—	—	—	677	661	666	—	—	—	—	—	668
Marketing	—	—	—	—	—	—	—	—	$566	$554	$564	—	—	—	—	—	$562
Traffic8 rows
Marketing	—	—	—	—	—	—	—	—	4,361	4,406	4,344	—	—	—	—	—	4,370.333
Marketing	—	—	—	—	—	—	—	—	1,042	1,066	1,058	—	—	—	—	—	1,055.333
Marketing	—	—	—	—	—	—	—	—	3,630	3,675	3,613	—	—	—	—	—	3,639.333
Marketing	—	—	—	—	—	—	—	—	700	701	702	—	—	—	—	—	701
Marketing	—	—	—	—	—	—	—	—	31	30	29	—	—	—	—	—	30
Marketing		27	38	51	71	72	77	80	—	112	139	—	—	—	—	667	74.111
Marketing		1	1	1	1	1	1	1	—	7	7	—	—	—	—	21	2.333
Marketing	—	26	37	50	70	71	76	79	—	105	132	—	—	—	—	646	71.778
Call Performance8 rows
Leasing		—	—	—	—	—	—	—	57%	60%	60%	—	—	—	—	—	59%
Leasing		—	—	—	—	—	—	—	56%	58%	59%	—	—	—	—	—	57.7%
Leasing	—	—	—	—	—	—	—	—	377	370	374	—	—	—	—	—	373.667
Leasing	—	—	—	—	—	—	—	—	115	107	111	—	—	—	—	—	111
Leasing	—	—	—	—	—	—	—	—	212	214	211	—	—	—	—	—	212.333
Leasing	—	—	—	—	—	—	—	—	105	99	100	—	—	—	—	—	101.333
Leasing	—	—	—	—	—	—	—	—	2m	2m	3m	—	—	—	—	—	2m
Leasing		—	—	—	—	—	—	—	105	99	100	—	—	—	—	—	101.333
Lease Velocity5 rows
Leasing	—	—	—	—	—	—	—	—	1	1	1	—	—	—	—	—	1
Management	—	—	—	—	—	—	—	—	17	17	17	—	—	—	—	—	17
Leasing	—	—	—	—	—	—	—	—	14	13	10	—	—	—	—	—	12.333
Leasing	—	—	—	—	—	—	—	—	11	11	12	—	—	—	—	—	11.333
Management		—	—	—	—	—	—	—	43%	43%	43%	—	—	—	—	—	43%
RentVision Grades4 rows
CEO		—	—	—	—	—	—	—	6	6	7	—	—	—	—	—	6.333
CEO		—	—	—	—	—	—	—	11	11	11	—	—	—	—	—	11
CEO		—	—	—	—	—	—	—	5	5	6	—	—	—	—	—	5.333
CEO		—	—	—	—	—	—	—	5	5	6	—	—	—	—	—	5.333
Revenue Analytics5 rows
CEO	—	$296,110	$296,110	$296,110	$286,601	$286,601	$286,601	$286,601	$286,601	$286,601	$286,601	—	—	—	—	—	$289,454
CEO	—	$307,621	$307,621	$307,621	$307,881	$307,881	$307,881	$307,881	$307,881	$307,881	$307,881	—	—	—	—	—	$307,803
CEO	—	$289,743	$289,743	$289,743	$289,470	$289,470	$289,470	$289,470	$289,470	$289,470	$289,470	—	—	—	—	—	$289,552
Marketing		96.3%	96.3%	96.3%	95.6%	95.6%	95.6%	95.6%	95.6%	95.6%	95.6%	—	—	—	—	—	95.8%
Marketing	—	95.4%	95.4%	95.4%	94.7%	94.7%	94.7%	94.7%	94.7%	94.7%	94.7%	—	—	—	—	—	94.9%
AI Search Visibility17 rows
Marketing		—	—	—	—	—	—	—	1	—	1	—	—	—	—	—	1
Marketing		—	—	—	—	—	—	—	1	—	1	—	—	—	—	—	1
Marketing		—	—	—	—	—	—	—	0	—	0	—	—	—	—	—	0
Marketing		—	—	—	—	—	—	—	2	—	2	—	—	—	—	—	2
Marketing		—	—	—	—	—	—	—	11	—	11	—	—	—	—	—	11
Marketing		—	—	—	—	—	—	—	0	—	0	—	—	—	—	—	0
Marketing		—	—	—	—	—	—	—	6	—	6	—	—	—	—	—	6
Marketing		—	—	—	—	—	—	—	11	—	11	—	—	—	—	—	11
Marketing		—	—	—	—	—	—	—	0	—	0	—	—	—	—	—	0
Marketing		—	—	—	—	—	—	—	1	—	1	—	—	—	—	—	1
Marketing		—	—	—	—	—	—	—	1	—	1	—	—	—	—	—	1
Marketing		—	—	—	—	—	—	—	2	—	1	—	—	—	—	—	1.5
Marketing	—	—	—	—	—	—	—	—	1	—	0	—	—	—	—	—	0.5
Marketing		—	—	—	—	—	—	—	0	—	0	—	—	—	—	—	0
Marketing		—	—	—	—	—	—	—	0	—	0	—	—	—	—	—	0
Marketing		—	—	—	—	—	—	—	0	—	0	—	—	—	—	—	0
Marketing		—	—	—	—	—	—	—	3	—	5	—	—	—	—	—	4
Lead Sources — Leads by Channel9 rows
Marketing	—	—	—	—	0	—	—	—	—	—	—	2	—	—	—	2	1
Marketing	—	—	—	—	0	—	—	—	—	—	—	0	—	—	—	0	0
Marketing	—	—	—	—	5	—	—	—	—	—	—	1	—	—	—	6	3
Marketing	—	—	—	—	2	—	—	—	—	—	—	3	—	—	—	5	2.5
Marketing	—	—	—	—	0	—	—	—	—	—	—	0	—	—	—	0	0
Marketing	—	—	—	—	0	—	—	—	—	—	—	0	—	—	—	0	0
Leasing	—	—	—	—	1	—	—	—	—	—	—	3	—	—	—	4	2
Leasing	—	—	—	—	0	—	—	—	—	—	—	0	—	—	—	0	0
Marketing	—	—	—	—	0	—	—	—	—	—	—	0	—	—	—	0	0
Lead Sources — Leases by Channel8 rows
Leasing	—	—	—	—	0	—	—	—	—	—	—	0	—	—	—	0	0
Leasing	—	—	—	—	0	—	—	—	—	—	—	0	—	—	—	0	0
Leasing	—	—	—	—	0	—	—	—	—	—	—	0	—	—	—	0	0
Leasing	—	—	—	—	0	—	—	—	—	—	—	0	—	—	—	0	0
Leasing	—	—	—	—	0	—	—	—	—	—	—	1	—	—	—	1	0.5
Leasing	—	—	—	—	0	—	—	—	—	—	—	0	—	—	—	0	0
Leasing	—	—	—	—	0	—	—	—	—	—	—	0	—	—	—	0	0
Leasing	—	—	—	—	2	—	—	—	—	—	—	1	—	—	—	3	1.5
Conversion Ratios5 rows
Marketing		3.7%	2.6%	2.0%	1.4%	1.4%	1.3%	1.3%	—	3.6%	2.9%	—	—	—	—	—	2.2%
Leasing		0%	0%	0%	0%	0%	0%	0%	—	25%	25%	—	—	—	—	—	5.6%
Leasing		0%	0%	0%	0%	0%	0%	0%	—	100%	100%	—	—	—	—	—	22.2%
Leasing		0%	0%	0%	0%	0%	0%	0%	—	0.9%	0.7%	—	—	—	—	—	0.2%
Leasing		0%	0%	0%	0%	0%	0%	0%	—	25%	25%	—	—	—	—	—	5.6%

on/exceeding goalwarning bandmissing goalno data yet

Channel Signal

5/10

0 attributed leads

Channel	Lead Share	Lease Conv.
Apartments.com	—	—
Zillow	—	—
Google Business	—	—
Property Website	—	—
RentVision Managed	—	—
Google Ads	—	—
Facebook/Social	—	—
Drive-By	—	—
Referral	—	—

Funnel Diagnostic

Pressure point: —

— leads

Lead -> Tour

— -> —

—

no trend

Tour -> App

— -> —

—

no trend

App -> Lease

— -> —

—

no trend

Lead -> Lease

— -> —

—

no trend