Marketing Dashboard

Top-of-funnel through signed lease · RentVision + ResMan + EliseAI marketing data

CEO Cockpit Level 10 Marketing Social EliseAI VA Daily VA Hours Property OPS Asset OPS Maintenance HR Finance

Friday CEO Marketing Brief

CEO Marketing Brief - Week Ending May 8, 2026 · draft

Weekly strategic draft

Draft minimized

The Paxton Apartments

270 units · Cedar Hill, TX · code PAX · Last 14 days · 13/14 days have data

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Quarter YTD Rolling 13 wks Rolling 365 Daily 14d

Data Confidence

5/10

0% filled

RentVisionMissing

0/5 signals

EliseAIMissing

0/6 signals

ResManMissing

0/4 signals

AI SearchMissing

0/4 signals

Executive Signal

Top source: —

Total Leads (prospects)

—

no trend

Tours Scheduled

—

no trend

Applications (this week)

—

no trend

Signed Leases (this week)

—

no trend

Cost per Lead (CPL)

—

no trend

Customer Acquisition Cost (CAC)

—

no trend

Marketing ROI (annualized rent / spend)

—

no trend

Calls Answered %

—

no trend

Future Occupancy (RVO) %

—

no trend

Blended CPEV ($)

—

no trend

Who	Goal	4/28	4/29	4/30	5/1	5/2	5/3	5/4	5/5	5/6	5/7	5/8	5/9	5/10	5/11	Total	Avg/day
Leasing Funnel6 rows
Leasing		14	12	17	4	4	3	14	11	6	14	15	—	—	—	114	10.364
Leasing		8	7	6	3	1	2	8	5	2	4	10	—	—	—	56	5.091
Leasing		9	4	2	1	0	0	2	2	0	1	4	—	—	—	25	2.273
Leasing		2	3	7	8	8	10	10	—	13	15	—	—	—	—	76	8.444
Manager	—	0	0	0	0	0	0	2	2	0	0	1	—	—	—	5	0.455
Leasing		3	3	7	7	7	9	4	—	3	4	—	—	—	—	47	5.222
RentVision10 rows
Marketing	—	$75	$75	$75	$75	$75	$75	$75	$75	$75	$75	—	—	—	—	—	$75
Marketing		—	—	—	—	—	—	—	91%	91.4%	91%	—	—	—	—	—	91.1%
Marketing	—	—	—	—	—	—	—	—	95.4%	95.4%	95.4%	—	—	—	—	—	95.4%
Marketing		—	—	—	—	—	—	—	—	Risk	—	—	—	—	—	—	Risk
Leasing		—	—	—	—	—	—	—	3	1	3	—	—	—	—	7	2.333
Leasing		—	—	—	—	—	—	—	20	20	20	—	—	—	—	—	20
Marketing	—	—	—	—	—	—	—	—	4	4	4	—	—	—	—	—	4
Maintenance		—	—	—	—	—	—	—	21	21	21	—	—	—	—	—	21
Marketing	—	—	—	—	—	—	—	—	0	0	0	—	—	—	—	—	0
CEO		—	—	—	—	—	—	—	0	0	0	—	—	—	—	—	0
Ad Performance8 rows
Marketing		—	—	—	—	—	—	—	$7	$7	$8	—	—	—	—	—	$7
Marketing		—	—	—	—	—	—	—	$3	$2	$2	—	—	—	—	—	$2
Marketing		—	—	—	—	—	—	—	$8	$8	$9	—	—	—	—	—	$8
Marketing	—	$2,068	$2,068	$2,068	$2,068	$2,068	$2,068	$2,068	$2,068	$2,068	$2,068	—	—	—	—	—	$2,068
Marketing	—	$2,068	$2,068	$2,068	$2,068	$2,068	$2,068	$2,068	$2,068	$2,068	$2,068	—	—	—	—	—	$2,068
Marketing	—	—	—	—	—	—	—	—	47,058	40,162	32,735	—	—	—	—	—	39,985
Marketing	—	—	—	—	—	—	—	—	1,067	990	938	—	—	—	—	—	998.333
Marketing	—	—	—	—	—	—	—	—	$2,026	$1,998	$2,029	—	—	—	—	—	$2,018
Traffic8 rows
Marketing	—	—	—	—	—	—	—	—	3,673	3,635	3,604	—	—	—	—	—	3,637.333
Marketing	—	—	—	—	—	—	—	—	896	894	910	—	—	—	—	—	900
Marketing	—	—	—	—	—	—	—	—	2,719	2,677	2,651	—	—	—	—	—	2,682.333
Marketing	—	—	—	—	—	—	—	—	913	921	913	—	—	—	—	—	915.667
Marketing	—	—	—	—	—	—	—	—	41	37	40	—	—	—	—	—	39.333
Marketing		344	487	609	699	747	782	897	—	1,085	1,193	—	—	—	—	6,843	760.333
Marketing		16	20	21	22	22	22	23	—	26	26	—	—	—	—	198	22
Marketing	—	328	467	588	677	725	760	874	—	1,059	1,167	—	—	—	—	6,645	738.333
Call Performance8 rows
Leasing		—	—	—	—	—	—	—	65%	65%	65%	—	—	—	—	—	65%
Leasing		—	—	—	—	—	—	—	65%	65%	65%	—	—	—	—	—	65%
Leasing	—	—	—	—	—	—	—	—	766	746	728	—	—	—	—	—	746.667
Leasing	—	—	—	—	—	—	—	—	323	327	336	—	—	—	—	—	328.667
Leasing	—	—	—	—	—	—	—	—	397	372	346	—	—	—	—	—	371.667
Leasing	—	—	—	—	—	—	—	—	203	199	207	—	—	—	—	—	203
Leasing	—	—	—	—	—	—	—	—	4m	4m	4m	—	—	—	—	—	4m
Leasing		—	—	—	—	—	—	—	18	18	19	—	—	—	—	—	18.333
Lease Velocity5 rows
Leasing	—	—	—	—	—	—	—	—	11	11	11	—	—	—	—	—	11
Management	—	—	—	—	—	—	—	—	21	20	18	—	—	—	—	—	19.667
Leasing	—	—	—	—	—	—	—	—	18	18	19	—	—	—	—	—	18.333
Leasing	—	—	—	—	—	—	—	—	25	27	34	—	—	—	—	—	28.667
Management		—	—	—	—	—	—	—	54%	54%	54%	—	—	—	—	—	54%
RentVision Grades4 rows
CEO		—	—	—	—	—	—	—	8	8	7	—	—	—	—	—	7.667
CEO		—	—	—	—	—	—	—	11	11	11	—	—	—	—	—	11
CEO		—	—	—	—	—	—	—	5	6	5	—	—	—	—	—	5.333
CEO		—	—	—	—	—	—	—	7	7	7	—	—	—	—	—	7
Revenue Analytics5 rows
CEO	—	$289,380	$289,380	$289,380	$290,013	$290,013	$290,013	$290,013	$290,013	$290,013	$290,013	—	—	—	—	—	$289,823
CEO	—	$293,112	$293,112	$293,112	$292,672	$292,672	$292,672	$292,672	$292,672	$292,672	$292,672	—	—	—	—	—	$292,804
CEO	—	$295,661	$295,661	$295,661	$295,453	$295,453	$295,453	$295,453	$295,453	$295,453	$295,453	—	—	—	—	—	$295,515
Marketing		92.0%	92.0%	92.0%	92.5%	92.5%	92.5%	92.5%	92.5%	92.5%	92.5%	—	—	—	—	—	92.3%
Marketing	—	90.7%	90.7%	90.7%	91.1%	91.1%	91.1%	91.1%	91.1%	91.1%	91.1%	—	—	—	—	—	91.0%
AI Search Visibility17 rows
Marketing		—	—	—	—	—	—	—	1	—	1	—	—	—	—	—	1
Marketing		—	—	—	—	—	—	—	1	—	1	—	—	—	—	—	1
Marketing		—	—	—	—	—	—	—	0	—	0	—	—	—	—	—	0
Marketing		—	—	—	—	—	—	—	4	—	4	—	—	—	—	—	4
Marketing		—	—	—	—	—	—	—	11	—	11	—	—	—	—	—	11
Marketing		—	—	—	—	—	—	—	0	—	0	—	—	—	—	—	0
Marketing		—	—	—	—	—	—	—	4	—	5	—	—	—	—	—	4.5
Marketing		—	—	—	—	—	—	—	11	—	11	—	—	—	—	—	11
Marketing		—	—	—	—	—	—	—	0	—	0	—	—	—	—	—	0
Marketing		—	—	—	—	—	—	—	1	—	6	—	—	—	—	—	3.5
Marketing		—	—	—	—	—	—	—	1	—	1	—	—	—	—	—	1
Marketing		—	—	—	—	—	—	—	6	—	4	—	—	—	—	—	5
Marketing	—	—	—	—	—	—	—	—	0	—	1	—	—	—	—	—	0.5
Marketing		—	—	—	—	—	—	—	0	—	0	—	—	—	—	—	0
Marketing		—	—	—	—	—	—	—	0	—	0	—	—	—	—	—	0
Marketing		—	—	—	—	—	—	—	0	—	0	—	—	—	—	—	0
Marketing		—	—	—	—	—	—	—	3	—	4	—	—	—	—	—	3.5
Lead Sources — Leads by Channel9 rows
Marketing	—	—	—	—	10	—	—	—	—	—	—	11	—	—	—	21	10.5
Marketing	—	—	—	—	4	—	—	—	—	—	—	2	—	—	—	6	3
Marketing	—	—	—	—	8	—	—	—	—	—	—	3	—	—	—	11	5.5
Marketing	—	—	—	—	6	—	—	—	—	—	—	5	—	—	—	11	5.5
Marketing	—	—	—	—	2	—	—	—	—	—	—	0	—	—	—	2	1
Marketing	—	—	—	—	5	—	—	—	—	—	—	0	—	—	—	5	2.5
Leasing	—	—	—	—	11	—	—	—	—	—	—	5	—	—	—	16	8
Leasing	—	—	—	—	3	—	—	—	—	—	—	3	—	—	—	6	3
Marketing	—	—	—	—	8	—	—	—	—	—	—	0	—	—	—	8	4
Lead Sources — Leases by Channel8 rows
Leasing	—	—	—	—	1	—	—	—	—	—	—	0	—	—	—	1	0.5
Leasing	—	—	—	—	0	—	—	—	—	—	—	0	—	—	—	0	0
Leasing	—	—	—	—	2	—	—	—	—	—	—	0	—	—	—	2	1
Leasing	—	—	—	—	0	—	—	—	—	—	—	0	—	—	—	0	0
Leasing	—	—	—	—	0	—	—	—	—	—	—	0	—	—	—	0	0
Leasing	—	—	—	—	0	—	—	—	—	—	—	0	—	—	—	0	0
Leasing	—	—	—	—	0	—	—	—	—	—	—	1	—	—	—	1	0.5
Leasing	—	—	—	—	2	—	—	—	—	—	—	0	—	—	—	2	1
Conversion Ratios5 rows
Marketing		2.9%	2.9%	2.5%	2.3%	2.1%	2.0%	1.9%	—	1.8%	1.7%	—	—	—	—	—	2.2%
Leasing		20%	21.4%	46.7%	50%	50%	62.5%	58.8%	—	65%	75%	—	—	—	—	—	49.9%
Leasing		100%	100%	100%	87.5%	87.5%	90%	40%	—	23.1%	26.7%	—	—	—	—	—	72.8%
Leasing		0.9%	0.6%	1.1%	1%	0.9%	1.1%	0.5%	—	0.3%	0.3%	—	—	—	—	—	0.8%
Leasing		0%	0%	26.7%	31.3%	31.3%	43.8%	41.2%	—	20%	30%	—	—	—	—	—	24.9%

on/exceeding goalwarning bandmissing goalno data yet

Channel Signal

5/10

0 attributed leads

Channel	Lead Share	Lease Conv.
Apartments.com	—	—
Zillow	—	—
Google Business	—	—
Property Website	—	—
RentVision Managed	—	—
Google Ads	—	—
Facebook/Social	—	—
Drive-By	—	—
Referral	—	—

Funnel Diagnostic

Pressure point: —

— leads

Lead -> Tour

— -> —

—

no trend

Tour -> App

— -> —

—

no trend

App -> Lease

— -> —

—

no trend

Lead -> Lease

— -> —

—

no trend