Marketing Dashboard

Top-of-funnel through signed lease · RentVision + ResMan + EliseAI marketing data

CEO Cockpit Level 10 Marketing Social EliseAI VA Daily VA Hours Property OPS Asset OPS Maintenance HR Finance

Friday CEO Marketing Brief

CEO Marketing Brief - Week Ending May 8, 2026 · draft

Weekly strategic draft

Draft minimized

Ashton Apartment Homes

152 units · Cedar Hill, TX · code ASH · Rolling 13 weeks · 13/13 weeks have data

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Quarter YTD Rolling 13 wks Rolling 365 Daily 14d

Data Confidence

Week ending May 8

100% filled

RentVisionFresh

5/5 signals

EliseAIFresh

6/6 signals

ResManFresh

4/4 signals

AI SearchFresh

4/4 signals

Executive Signal

Top source: Facebook/Social · Weakest: Lead -> Tour

Total Leads (prospects)

Tours Scheduled

Applications (this week)

Signed Leases (this week)

-2

Cost per Lead (CPL)

$-7

Customer Acquisition Cost (CAC)

$187

+$70

Marketing ROI (annualized rent / spend)

75.04

-42.3

Calls Answered %

59%

no trend

Future Occupancy (RVO) %

95.4%

no trend

Blended CPEV ($)

$10

no trend

Who	Goal	Feb 13	Feb 20	Feb 27	Mar 6	Mar 13	Mar 20	Mar 27	Apr 3	Apr 10	Apr 17	Apr 24	May 1	May 8	Total	Avg/wk
Leasing Funnel6 rows
Leasing		23	17	23	21	20	18	28	21	31	23	32	26	27	310	23.846
Leasing		15	6	5	8	8	5	9	11	8	8	11	5	12	111	8.538
Leasing		9	2	2	2	7	2	6	7	7	4	8	1	7	64	4.923
Leasing		2	2	0	2	4	2	0	2	5	1	3	1	4	28	2.154
Manager	—	0	3	1	3	4	4	2	2	1	3	2	1	2	28	2.154
Leasing		0	0	0	0	2	1	0	1	0	2	2	3	1	12	0.923
RentVision10 rows
Marketing	—	$50	$50	$50	$50	$50	$50	$50	$50	$50	$50	$50	$50	$27	—	$48
Marketing		—	—	—	—	—	—	—	—	—	—	—	—	95.4%	—	95.4%
Marketing	—	—	—	—	—	—	—	—	—	—	—	—	—	96.1%	—	96.1%
Marketing		—	—	—	—	—	—	—	—	—	—	—	—	Best	—	Best
Leasing		—	—	—	—	—	—	—	—	—	—	—	—	6	—	6
Leasing		—	—	—	—	—	—	—	—	—	—	—	—	15	—	15
Marketing	—	—	—	—	—	—	—	—	—	—	—	—	—	4	—	4
Maintenance		—	—	—	—	—	—	—	—	—	—	—	—	21	—	21
Marketing	—	—	—	—	—	—	—	—	—	—	—	—	—	0	—	0
CEO		—	—	—	—	—	—	—	—	—	—	—	—	1	—	1
Ad Performance8 rows
Marketing		—	—	—	—	—	—	—	—	—	—	—	—	$10	—	$10
Marketing		—	—	—	—	—	—	—	—	—	—	—	—	$9	—	$9
Marketing		—	—	—	—	—	—	—	—	—	—	—	—	$10	—	$10
Marketing	—	—	—	—	—	—	—	—	—	$1,375	$1,375	$1,375	$1,375	$1,389	—	$1,378
Marketing	—	—	—	—	—	—	—	—	—	$1,375	$1,375	$1,375	$1,375	$1,389	—	$1,377
Marketing	—	—	—	—	—	—	—	—	—	—	—	—	—	47,121	—	47,121
Marketing	—	—	—	—	—	—	—	—	—	—	—	—	—	1,366	—	1,366
Marketing	—	—	—	—	—	—	—	—	—	—	—	—	—	$1,365	—	$1,365
Traffic8 rows
Marketing	—	—	—	—	—	—	—	—	—	—	—	—	—	3,358	—	3,358
Marketing	—	—	—	—	—	—	—	—	—	—	—	—	—	392	—	392
Marketing	—	—	—	—	—	—	—	—	—	—	—	—	—	2,321	—	2,321
Marketing	—	—	—	—	—	—	—	—	—	—	—	—	—	687	—	687
Marketing	—	—	—	—	—	—	—	—	—	—	—	—	—	350	—	350
Marketing		469	340	0	306	352	328	0	579	445	532	537	316	361	4,565	351.154
Marketing		19	6	0	6	12	8	0	13	13	6	15	5	10	113	8.692
Marketing	—	450	334	0	300	340	320	0	566	432	526	522	311	351	4,452	342.462
Call Performance8 rows
Leasing		—	—	—	—	—	—	—	—	—	—	—	—	59%	—	59%
Leasing		—	—	—	—	—	—	—	—	—	—	—	—	48%	—	48%
Leasing	—	—	—	—	—	—	—	—	—	—	—	—	—	228	—	228
Leasing	—	—	—	—	—	—	—	—	—	—	—	—	—	94	—	94
Leasing	—	—	—	—	—	—	—	—	—	—	—	—	—	101	—	101
Leasing	—	—	—	—	—	—	—	—	—	—	—	—	—	56	—	56
Leasing	—	—	—	—	—	—	—	—	—	—	—	—	—	3m	—	3m
Leasing		—	—	—	—	—	—	—	—	—	—	—	—	9	—	9
Lease Velocity5 rows
Leasing	—	—	—	—	—	—	—	—	—	—	—	—	—	6	—	6
Management	—	—	—	—	—	—	—	—	—	—	—	—	—	15	—	15
Leasing	—	—	—	—	—	—	—	—	—	—	—	—	—	13	—	13
Leasing	—	—	—	—	—	—	—	—	—	—	—	—	—	21	—	21
Management		—	—	—	—	—	—	—	—	—	—	—	—	55%	—	55%
RentVision Grades4 rows
CEO		—	—	—	—	—	—	—	—	—	—	—	—	8	—	8
CEO		—	—	—	—	—	—	—	—	—	—	—	—	9	—	9
CEO		—	—	—	—	—	—	—	—	—	—	—	—	9	—	9
CEO		—	—	—	—	—	—	—	—	—	—	—	—	7	—	7
Revenue Analytics5 rows
CEO	—	$172,180	$172,180	$172,180	$171,619	$171,619	$171,619	$171,619	$168,671	$168,671	$168,671	$168,671	$163,743	$163,743	—	$169,629
CEO	—	$197,009	$197,009	$197,009	$194,429	$194,429	$194,429	$194,429	$192,409	$192,409	$192,409	$192,409	$192,109	$192,109	—	$194,046
CEO	—	—	—	—	$169,185	$169,185	$169,185	$169,185	$168,721	$168,721	$168,721	$168,721	$167,717	$167,717	—	$168,706
Marketing		95.5%	95.5%	95.5%	95.3%	95.3%	95.3%	95.3%	93.6%	93.6%	93.6%	93.6%	92.1%	92.1%	—	94.4%
Marketing	—	94.8%	94.8%	94.8%	94.5%	94.5%	94.5%	94.5%	93.0%	93.0%	93.0%	93.0%	91.5%	91.5%	—	93.6%
AI Search Visibility17 rows
Marketing		—	—	—	—	—	—	—	—	—	—	—	—	1	—	1
Marketing		—	—	—	—	—	—	—	—	—	—	—	—	1	—	1
Marketing		—	—	—	—	—	—	—	—	—	—	—	—	0	—	0
Marketing		—	—	—	—	—	—	—	—	—	—	—	—	7	—	7
Marketing		—	—	—	—	—	—	—	—	—	—	—	—	11	—	11
Marketing		—	—	—	—	—	—	—	—	—	—	—	—	0	—	0
Marketing		—	—	—	—	—	—	—	—	—	—	—	—	3	—	3
Marketing		—	—	—	—	—	—	—	—	—	—	—	—	11	—	11
Marketing		—	—	—	—	—	—	—	—	—	—	—	—	0	—	0
Marketing		—	—	—	—	—	—	—	—	—	—	—	—	1	—	1
Marketing		—	—	—	—	—	—	—	—	—	—	—	—	1	—	1
Marketing		—	—	—	—	—	—	—	—	—	—	—	—	4	—	4
Marketing	—	—	—	—	—	—	—	—	—	—	—	—	—	1	—	1
Marketing		—	—	—	—	—	—	—	—	—	—	—	—	0	—	0
Marketing		—	—	—	—	—	—	—	—	—	—	—	—	0	—	0
Marketing		—	—	—	—	—	—	—	—	—	—	—	—	0	—	0
Marketing		—	—	—	—	—	—	—	—	—	—	—	—	4	—	4
Efficiency / CAC5 rows
Marketing	—	$350	$350	$350	$350	$350	$350	$350	$350	$350	$350	$350	$350	$187	$4,387	$337
Marketing		$15	$21	$15	$17	$18	$19	$13	$17	$11	$15	$11	$13	$7	—	$15
Marketing		$23	$58	$70	$44	$44	$70	$39	$32	$44	$44	$32	$70	$16	—	$45
Leasing		$∞	$∞	$∞	$∞	$175	$350	$∞	$350	$∞	$175	$175	$117	$187	—	$∞
CEO		0.00	0.00	0.00	0.00	80.78	40.08	0.00	40.03	0.00	81.94	82.40	117.30	75.04	—	39.81
Lead Sources — Leads by Channel9 rows
Marketing	—	3	2	4	4	3	10	4	4	5	8	6	2	5	60	4.615
Marketing	—	3	2	1	0	0	0	0	1	0	0	1	1	0	9	0.692
Marketing	—	0	0	0	3	1	0	0	1	0	1	0	2	0	8	0.615
Marketing	—	0	0	1	0	0	0	0	0	0	0	0	0	0	1	0.077
Marketing	—	0	0	1	3	3	0	1	4	2	1	2	2	4	23	1.769
Marketing	—	1	1	3	1	0	0	0	0	0	0	0	0	0	6	0.462
Leasing	—	7	3	7	9	4	1	7	8	5	3	3	5	0	62	4.769
Leasing	—	1	1	3	0	4	0	4	2	5	0	3	1	4	28	2.154
Marketing	—	6	2	4	0	4	6	3	1	16	7	13	10	3	75	5.769
Lead Sources — Leases by Channel8 rows
Leasing	—	0	0	0	0	0	0	1	3	0	0	0	2	0	6	0.462
Leasing	—	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Leasing	—	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Leasing	—	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Leasing	—	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Leasing	—	0	1	0	0	2	0	0	0	0	0	0	0	0	3	0.231
Leasing	—	3	1	1	1	1	0	1	2	0	0	0	2	2	14	1.077
Leasing	—	0	0	0	0	0	1	0	0	0	0	0	0	0	1	0.077
Conversion Ratios5 rows
Marketing		1.7%	0.6%	0%	1.0%	2.0%	0.6%	0%	1.2%	1.4%	0.2%	1.3%	0.3%	1.7%	—	0.9%
Leasing		25%	100%	0%	66.7%	57.1%	100%	0%	28.6%	83.3%	100%	42.9%	100%	66.7%	—	59.2%
Leasing		0%	0%	0%	0%	50%	50%	0%	50%	0%	100%	66.7%	100%	25%	—	34.0%
Leasing		0%	0%	0%	0%	0.6%	0.3%	0%	0.2%	0%	0.4%	0.4%	0.9%	0.3%	—	0.2%
Leasing		16.7%	21.4%	0%	50%	36.4%	15.4%	0%	0%	26.7%	25%	30.4%	0%	42.9%	—	20.4%

on/exceeding goalwarning bandmissing goalno data yet

Channel Signal

Week ending May 8

16 attributed leads

Channel	Leads	Leases	Lead Share	Lease Conv.	Lead Trend
Facebook/Social	3	2	18.8%	66.7%	-7
Drive-By	0	2	0.0%	—	-5
Apartments.com	5	0	31.3%	0.0%	+3
RentVision Managed	4	0	25.0%	0.0%	+2
Referral	4	0	25.0%	0.0%	+3
Zillow	0	0	0.0%	—	-1
Google Business	0	0	0.0%	—	-2
Property Website	0	0	0.0%	—	0
Google Ads	0	0	0.0%	—	0

Funnel Diagnostic

Pressure point: Lead -> Tour

27 leads

Lead -> Tour

27 -> 12

1.7%

+1.3 pts

Tour -> App

7 -> 4

66.7%

-33.3 pts

App -> Lease

4 -> 1

25%

-75.0 pts

Lead -> Lease

27 -> 1

0.3%

-0.7 pts