Marketing Dashboard

Top-of-funnel through signed lease · RentVision + ResMan + EliseAI marketing data

CEO Cockpit Level 10 Marketing Social EliseAI VA Daily VA Hours Property OPS Asset OPS Maintenance HR Finance

Friday CEO Marketing Brief

CEO Marketing Brief - Week Ending May 8, 2026 · draft

Weekly strategic draft

Draft minimized

Belmont Place Apartments

102 units · Cedar Hill, TX · code BP · Rolling 13 weeks · 13/13 weeks have data

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Quarter YTD Rolling 13 wks Rolling 365 Daily 14d

Data Confidence

Week ending May 8

100% filled

RentVisionFresh

5/5 signals

EliseAIFresh

6/6 signals

ResManFresh

4/4 signals

AI SearchFresh

4/4 signals

Executive Signal

Top source: Drive-By · Weakest: Lead -> Tour

Total Leads (prospects)

Tours Scheduled

Applications (this week)

flat

Signed Leases (this week)

flat

Cost per Lead (CPL)

$15

$-7

Customer Acquisition Cost (CAC)

$350

flat

Marketing ROI (annualized rent / spend)

52.51

-0.2

Calls Answered %

57%

no trend

Future Occupancy (RVO) %

94.1%

no trend

Blended CPEV ($)

no trend

Who	Goal	Feb 13	Feb 20	Feb 27	Mar 6	Mar 13	Mar 20	Mar 27	Apr 3	Apr 10	Apr 17	Apr 24	May 1	May 8	Total	Avg/wk
Leasing Funnel6 rows
Leasing		17	20	24	22	13	17	11	22	27	20	18	16	23	250	19.231
Leasing		5	6	9	10	8	10	5	13	20	7	8	5	9	115	8.846
Leasing		1	2	2	1	15	5	2	9	18	3	1	1	5	65	5
Leasing		1	2	0	5	2	1	0	0	4	3	2	1	1	22	1.692
Manager	—	0	0	3	3	4	1	1	2	2	5	0	0	3	24	1.846
Leasing		0	0	0	0	0	0	1	0	1	0	0	1	1	4	0.308
RentVision10 rows
Marketing	—	$50	$50	$50	$50	$50	$50	$50	$50	$50	$50	$50	$50	$50	—	$50
Marketing		—	—	—	—	—	—	—	—	—	—	—	—	94.1%	—	94.1%
Marketing	—	—	—	—	—	—	—	—	—	—	—	—	—	96.4%	—	96.4%
Marketing		—	—	—	—	—	—	—	—	—	—	—	—	Avg	—	Avg
Leasing		—	—	—	—	—	—	—	—	—	—	—	—	1	—	1
Leasing		—	—	—	—	—	—	—	—	—	—	—	—	4	—	4
Marketing	—	—	—	—	—	—	—	—	—	—	—	—	—	0	—	0
Maintenance		—	—	—	—	—	—	—	—	—	—	—	—	21	—	21
Marketing	—	—	—	—	—	—	—	—	—	—	—	—	—	0	—	0
CEO		—	—	—	—	—	—	—	—	—	—	—	—	1	—	1
Ad Performance8 rows
Marketing		—	—	—	—	—	—	—	—	—	—	—	—	$7	—	$7
Marketing		—	—	—	—	—	—	—	—	—	—	—	—	$9	—	$9
Marketing		—	—	—	—	—	—	—	—	—	—	—	—	$7	—	$7
Marketing	—	—	—	—	—	—	—	—	—	$1,400	$1,400	$1,400	$1,400	$1,400	—	$1,400
Marketing	—	—	—	—	—	—	—	—	—	$1,400	$1,400	$1,400	$1,400	$1,400	—	$1,400
Marketing	—	—	—	—	—	—	—	—	—	—	—	—	—	41,923	—	41,923
Marketing	—	—	—	—	—	—	—	—	—	—	—	—	—	743	—	743
Marketing	—	—	—	—	—	—	—	—	—	—	—	—	—	$1,323	—	$1,323
Traffic8 rows
Marketing	—	—	—	—	—	—	—	—	—	—	—	—	—	1,934	—	1,934
Marketing	—	—	—	—	—	—	—	—	—	—	—	—	—	506	—	506
Marketing	—	—	—	—	—	—	—	—	—	—	—	—	—	1,292	—	1,292
Marketing	—	—	—	—	—	—	—	—	—	—	—	—	—	604	—	604
Marketing	—	—	—	—	—	—	—	—	—	—	—	—	—	38	—	38
Marketing		276	298	0	212	181	173	0	181	381	177	172	172	152	2,375	182.692
Marketing		8	5	0	4	18	9	0	8	20	6	8	7	9	102	7.846
Marketing	—	268	293	0	208	163	164	0	173	361	171	164	165	143	2,273	174.846
Call Performance8 rows
Leasing		—	—	—	—	—	—	—	—	—	—	—	—	57%	—	57%
Leasing		—	—	—	—	—	—	—	—	—	—	—	—	56%	—	56%
Leasing	—	—	—	—	—	—	—	—	—	—	—	—	—	174	—	174
Leasing	—	—	—	—	—	—	—	—	—	—	—	—	—	62	—	62
Leasing	—	—	—	—	—	—	—	—	—	—	—	—	—	105	—	105
Leasing	—	—	—	—	—	—	—	—	—	—	—	—	—	54	—	54
Leasing	—	—	—	—	—	—	—	—	—	—	—	—	—	3m	—	3m
Leasing		—	—	—	—	—	—	—	—	—	—	—	—	18	—	18
Lease Velocity5 rows
Leasing	—	—	—	—	—	—	—	—	—	—	—	—	—	3	—	3
Management	—	—	—	—	—	—	—	—	—	—	—	—	—	10	—	10
Leasing	—	—	—	—	—	—	—	—	—	—	—	—	—	10	—	10
Leasing	—	—	—	—	—	—	—	—	—	—	—	—	—	17	—	17
Management		—	—	—	—	—	—	—	—	—	—	—	—	42%	—	42%
RentVision Grades4 rows
CEO		—	—	—	—	—	—	—	—	—	—	—	—	8	—	8
CEO		—	—	—	—	—	—	—	—	—	—	—	—	11	—	11
CEO		—	—	—	—	—	—	—	—	—	—	—	—	7	—	7
CEO		—	—	—	—	—	—	—	—	—	—	—	—	8	—	8
Revenue Analytics5 rows
CEO	—	$148,530	$148,530	$148,530	$150,790	$150,790	$150,790	$150,790	$143,733	$143,733	$143,733	$143,733	$145,542	$145,542	—	$147,290
CEO	—	$166,058	$166,058	$166,058	$164,749	$164,749	$164,749	$164,749	$163,279	$163,279	$163,279	$163,279	$162,619	$162,619	—	$164,271
CEO	—	$149,418	$149,418	$149,418	$150,235	$150,235	$150,235	$150,235	$150,533	$150,533	$150,533	$150,533	$150,428	$150,428	—	$150,168
Marketing		94.0%	94.0%	94.0%	94.5%	94.5%	94.5%	94.5%	92.6%	92.6%	92.6%	92.6%	93.1%	93.1%	—	93.6%
Marketing	—	94.0%	94.0%	94.0%	94.2%	94.2%	94.2%	94.2%	91.7%	91.7%	91.7%	91.7%	92.2%	92.2%	—	93.1%
AI Search Visibility17 rows
Marketing		—	—	—	—	—	—	—	—	—	—	—	—	1	—	1
Marketing		—	—	—	—	—	—	—	—	—	—	—	—	1	—	1
Marketing		—	—	—	—	—	—	—	—	—	—	—	—	0	—	0
Marketing		—	—	—	—	—	—	—	—	—	—	—	—	3	—	3
Marketing		—	—	—	—	—	—	—	—	—	—	—	—	11	—	11
Marketing		—	—	—	—	—	—	—	—	—	—	—	—	0	—	0
Marketing		—	—	—	—	—	—	—	—	—	—	—	—	3	—	3
Marketing		—	—	—	—	—	—	—	—	—	—	—	—	11	—	11
Marketing		—	—	—	—	—	—	—	—	—	—	—	—	0	—	0
Marketing		—	—	—	—	—	—	—	—	—	—	—	—	2	—	2
Marketing		—	—	—	—	—	—	—	—	—	—	—	—	1	—	1
Marketing		—	—	—	—	—	—	—	—	—	—	—	—	4	—	4
Marketing	—	—	—	—	—	—	—	—	—	—	—	—	—	1	—	1
Marketing		—	—	—	—	—	—	—	—	—	—	—	—	0	—	0
Marketing		—	—	—	—	—	—	—	—	—	—	—	—	0	—	0
Marketing		—	—	—	—	—	—	—	—	—	—	—	—	0	—	0
Marketing		—	—	—	—	—	—	—	—	—	—	—	—	4	—	4
Efficiency / CAC5 rows
Marketing	—	$350	$350	$350	$350	$350	$350	$350	$350	$350	$350	$350	$350	$350	$4,550	$350
Marketing		$21	$18	$15	$16	$27	$21	$32	$16	$13	$18	$19	$22	$15	—	$19
Marketing		$70	$58	$39	$35	$44	$35	$70	$27	$18	$50	$44	$70	$39	—	$46
Leasing		$∞	$∞	$∞	$∞	$∞	$∞	$350	$∞	$350	$∞	$∞	$350	$350	—	$∞
CEO		0.00	0.00	0.00	0.00	0.00	0.00	51.47	0.00	52.59	0.00	0.00	52.73	52.51	—	16.10
Lead Sources — Leads by Channel9 rows
Marketing	—	0	3	4	3	1	1	2	1	3	5	3	1	4	31	2.385
Marketing	—	8	4	0	0	0	0	0	0	0	0	0	1	0	13	1
Marketing	—	3	5	7	6	2	3	2	3	8	2	1	1	3	46	3.538
Marketing	—	2	0	4	0	0	2	0	2	2	1	2	3	0	18	1.385
Marketing	—	2	2	1	4	4	2	1	1	5	4	6	1	2	35	2.692
Marketing	—	0	0	0	0	3	0	0	0	0	0	0	0	0	3	0.231
Leasing	—	0	6	9	4	2	6	2	9	8	7	2	5	2	62	4.769
Leasing	—	0	0	0	2	0	0	0	0	0	0	0	0	0	2	0.154
Marketing	—	2	1	0	2	0	2	0	0	2	0	0	1	0	10	0.769
Lead Sources — Leases by Channel8 rows
Leasing	—	0	0	0	0	2	0	0	0	0	0	0	0	0	2	0.154
Leasing	—	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Leasing	—	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Leasing	—	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Leasing	—	0	0	0	0	0	0	0	0	0	1	0	0	0	1	0.077
Leasing	—	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Leasing	—	0	0	2	3	2	0	0	3	0	1	1	0	1	13	1
Leasing	—	0	0	0	0	1	0	0	0	0	0	1	0	0	2	0.154
Conversion Ratios5 rows
Marketing		0.4%	0.7%	0%	0.5%	6.1%	1.2%	0%	3.9%	3.7%	1.7%	0.6%	0.6%	2.6%	—	1.7%
Leasing		100%	100%	0%	100%	18.2%	50%	0%	0%	28.6%	100%	100%	100%	25%	—	55.5%
Leasing		0%	0%	0%	0%	0%	0%	0%	0%	25%	0%	0%	100%	100%	—	17.3%
Leasing		0%	0%	0%	0%	0%	0%	0%	0%	0.3%	0%	0%	0.6%	0.7%	—	0.1%
Leasing		100%	100%	100%	100%	46.2%	33.3%	0%	0%	8.7%	0%	0%	100%	40%	—	48.3%

on/exceeding goalwarning bandmissing goalno data yet

Channel Signal

Week ending May 8

11 attributed leads

Channel	Leads	Leases	Lead Share	Lease Conv.	Lead Trend
Drive-By	2	1	18.2%	50.0%	-3
Apartments.com	4	0	36.4%	0.0%	+3
Google Business	3	0	27.3%	0.0%	+2
RentVision Managed	2	0	18.2%	0.0%	+1
Zillow	0	0	0.0%	—	-1
Property Website	0	0	0.0%	—	-3
Google Ads	0	0	0.0%	—	0
Facebook/Social	0	0	0.0%	—	-1
Referral	0	0	0.0%	—	0

Funnel Diagnostic

Pressure point: Lead -> Tour

23 leads

Lead -> Tour

23 -> 9

2.6%

+2.0 pts

Tour -> App

5 -> 1

25%

-75.0 pts

App -> Lease

1 -> 1

100%

flat

Lead -> Lease

23 -> 1

0.7%

+0.1 pts