Marketing Dashboard

Top-of-funnel through signed lease · RentVision + ResMan + EliseAI marketing data

CEO Cockpit Level 10 Marketing Social EliseAI VA Daily VA Hours Property OPS Asset OPS Maintenance HR Finance

Friday CEO Marketing Brief

CEO Marketing Brief - Week Ending May 8, 2026 · draft

Weekly strategic draft

Draft minimized

The Paisley at Arlington Apartments

200 units · Arlington, TX · code PAIS · Rolling 13 weeks · 13/13 weeks have data

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Quarter YTD Rolling 13 wks Rolling 365 Daily 14d

Data Confidence

Week ending May 8

100% filled

RentVisionFresh

5/5 signals

EliseAIFresh

6/6 signals

ResManFresh

4/4 signals

AI SearchFresh

4/4 signals

Executive Signal

Top source: RentVision Managed · Weakest: Lead -> Tour

Total Leads (prospects)

Tours Scheduled

-3

Applications (this week)

Signed Leases (this week)

Cost per Lead (CPL)

$12

$-8

Customer Acquisition Cost (CAC)

$181

no trend

Marketing ROI (annualized rent / spend)

98.06

+98.1

Calls Answered %

60%

no trend

Future Occupancy (RVO) %

93%

no trend

Blended CPEV ($)

no trend

Who	Goal	Feb 13	Feb 20	Feb 27	Mar 6	Mar 13	Mar 20	Mar 27	Apr 3	Apr 10	Apr 17	Apr 24	May 1	May 8	Total	Avg/wk
Leasing Funnel6 rows
Leasing		20	26	18	17	25	19	20	12	26	15	11	9	15	233	17.923
Leasing		5	8	5	5	8	4	6	1	3	6	2	5	2	60	4.615
Leasing		8	1	3	1	9	1	2	1	1	2	4	2	4	39	3
Leasing		2	4	0	2	5	2	0	0	2	0	2	0	1	20	1.538
Manager	—	2	2	5	2	5	6	4	4	6	4	5	2	2	49	3.769
Leasing		2	1	1	1	0	0	2	1	1	1	0	0	1	11	0.846
RentVision10 rows
Marketing	—	$26	$26	$26	$26	$26	$26	$26	$26	$26	$26	$26	$26	$26	—	$26
Marketing		—	—	—	—	—	—	—	—	—	—	—	—	93%	—	93%
Marketing	—	—	—	—	—	—	—	—	—	—	—	—	—	94.2%	—	94.2%
Marketing		—	—	—	—	—	—	—	—	—	—	—	—	Best	—	Best
Leasing		—	—	—	—	—	—	—	—	—	—	—	—	1	—	1
Leasing		—	—	—	—	—	—	—	—	—	—	—	—	10	—	10
Marketing	—	—	—	—	—	—	—	—	—	—	—	—	—	2	—	2
Maintenance		—	—	—	—	—	—	—	—	—	—	—	—	21	—	21
Marketing	—	—	—	—	—	—	—	—	—	—	—	—	—	0	—	0
CEO		—	—	—	—	—	—	—	—	—	—	—	—	1	—	1
Ad Performance8 rows
Marketing		—	—	—	—	—	—	—	—	—	—	—	—	$3	—	$3
Marketing		—	—	—	—	—	—	—	—	—	—	—	—	$6	—	$6
Marketing		—	—	—	—	—	—	—	—	—	—	—	—	$3	—	$3
Marketing	—	—	—	—	—	—	—	—	—	$557	$557	$557	$557	$573	—	$560
Marketing	—	—	—	—	—	—	—	—	—	$557	$557	$557	$557	$573	—	$561
Marketing	—	—	—	—	—	—	—	—	—	—	—	—	—	10,584	—	10,584
Marketing	—	—	—	—	—	—	—	—	—	—	—	—	—	666	—	666
Marketing	—	—	—	—	—	—	—	—	—	—	—	—	—	$564	—	$564
Traffic8 rows
Marketing	—	—	—	—	—	—	—	—	—	—	—	—	—	4,344	—	4,344
Marketing	—	—	—	—	—	—	—	—	—	—	—	—	—	1,058	—	1,058
Marketing	—	—	—	—	—	—	—	—	—	—	—	—	—	3,613	—	3,613
Marketing	—	—	—	—	—	—	—	—	—	—	—	—	—	702	—	702
Marketing	—	—	—	—	—	—	—	—	—	—	—	—	—	29	—	29
Marketing		338	308	0	162	255	190	0	105	174	179	112	71	68	1,962	150.923
Marketing		10	6	0	3	7	2	0	5	2	3	4	1	6	49	3.769
Marketing	—	328	302	0	159	248	188	0	100	172	176	108	70	62	1,913	147.154
Call Performance8 rows
Leasing		—	—	—	—	—	—	—	—	—	—	—	—	60%	—	60%
Leasing		—	—	—	—	—	—	—	—	—	—	—	—	59%	—	59%
Leasing	—	—	—	—	—	—	—	—	—	—	—	—	—	374	—	374
Leasing	—	—	—	—	—	—	—	—	—	—	—	—	—	111	—	111
Leasing	—	—	—	—	—	—	—	—	—	—	—	—	—	211	—	211
Leasing	—	—	—	—	—	—	—	—	—	—	—	—	—	100	—	100
Leasing	—	—	—	—	—	—	—	—	—	—	—	—	—	3m	—	3m
Leasing		—	—	—	—	—	—	—	—	—	—	—	—	100	—	100
Lease Velocity5 rows
Leasing	—	—	—	—	—	—	—	—	—	—	—	—	—	1	—	1
Management	—	—	—	—	—	—	—	—	—	—	—	—	—	17	—	17
Leasing	—	—	—	—	—	—	—	—	—	—	—	—	—	10	—	10
Leasing	—	—	—	—	—	—	—	—	—	—	—	—	—	12	—	12
Management		—	—	—	—	—	—	—	—	—	—	—	—	43%	—	43%
RentVision Grades4 rows
CEO		—	—	—	—	—	—	—	—	—	—	—	—	7	—	7
CEO		—	—	—	—	—	—	—	—	—	—	—	—	11	—	11
CEO		—	—	—	—	—	—	—	—	—	—	—	—	6	—	6
CEO		—	—	—	—	—	—	—	—	—	—	—	—	6	—	6
Revenue Analytics5 rows
CEO	—	$289,051	$289,051	$289,051	$290,335	$290,335	$290,335	$290,335	$296,110	$296,110	$296,110	$296,110	$286,601	$286,601	—	$291,241
CEO	—	$302,521	$302,521	$302,521	$306,151	$306,151	$306,151	$306,151	$307,621	$307,621	$307,621	$307,621	$307,881	$307,881	—	$306,032
CEO	—	$289,851	$289,851	$289,851	$289,713	$289,713	$289,713	$289,713	$289,743	$289,743	$289,743	$289,743	$289,470	$289,470	—	$289,717
Marketing		94.4%	94.4%	94.4%	94.5%	94.5%	94.5%	94.5%	96.3%	96.3%	96.3%	96.3%	95.6%	95.6%	—	95.2%
Marketing	—	93.5%	93.5%	93.5%	93.5%	93.5%	93.5%	93.5%	95.4%	95.4%	95.4%	95.4%	94.7%	94.7%	—	94.3%
AI Search Visibility17 rows
Marketing		—	—	—	—	—	—	—	—	—	—	—	—	1	—	1
Marketing		—	—	—	—	—	—	—	—	—	—	—	—	1	—	1
Marketing		—	—	—	—	—	—	—	—	—	—	—	—	0	—	0
Marketing		—	—	—	—	—	—	—	—	—	—	—	—	2	—	2
Marketing		—	—	—	—	—	—	—	—	—	—	—	—	11	—	11
Marketing		—	—	—	—	—	—	—	—	—	—	—	—	0	—	0
Marketing		—	—	—	—	—	—	—	—	—	—	—	—	6	—	6
Marketing		—	—	—	—	—	—	—	—	—	—	—	—	11	—	11
Marketing		—	—	—	—	—	—	—	—	—	—	—	—	0	—	0
Marketing		—	—	—	—	—	—	—	—	—	—	—	—	1	—	1
Marketing		—	—	—	—	—	—	—	—	—	—	—	—	1	—	1
Marketing		—	—	—	—	—	—	—	—	—	—	—	—	1	—	1
Marketing	—	—	—	—	—	—	—	—	—	—	—	—	—	0	—	0
Marketing		—	—	—	—	—	—	—	—	—	—	—	—	0	—	0
Marketing		—	—	—	—	—	—	—	—	—	—	—	—	0	—	0
Marketing		—	—	—	—	—	—	—	—	—	—	—	—	0	—	0
Marketing		—	—	—	—	—	—	—	—	—	—	—	—	5	—	5
Efficiency / CAC5 rows
Marketing	—	$181	$181	$181	$181	$181	$181	$181	$181	$181	$181	$181	$181	$181	$2,359	$181
Marketing		$9	$7	$10	$11	$7	$10	$9	$15	$7	$12	$16	$20	$12	—	$11
Marketing		$36	$23	$36	$36	$23	$45	$30	$181	$60	$30	$91	$36	$91	—	$55
Leasing		$91	$181	$181	$181	$∞	$∞	$91	$181	$181	$181	$∞	$∞	$181	—	$∞
CEO		203.08	101.26	97.09	98.08	0.00	0.00	198.23	98.91	99.54	100.89	0.00	0.00	98.06	—	84.24
Lead Sources — Leads by Channel9 rows
Marketing	—	3	9	5	1	3	1	2	0	1	1	1	0	2	29	2.231
Marketing	—	5	1	0	0	0	0	2	0	0	0	0	0	0	8	0.615
Marketing	—	2	3	4	4	11	4	6	5	10	3	4	5	1	62	4.769
Marketing	—	3	8	2	5	2	8	1	2	3	6	3	2	3	48	3.692
Marketing	—	1	0	0	0	0	1	0	1	0	0	0	0	0	3	0.231
Marketing	—	0	1	0	2	1	0	1	0	1	1	0	0	0	7	0.538
Leasing	—	1	5	2	2	8	2	4	1	2	1	1	1	3	33	2.538
Leasing	—	1	0	0	0	1	3	2	0	2	0	0	0	0	9	0.692
Marketing	—	1	0	1	0	0	0	2	0	5	0	0	0	0	9	0.692
Lead Sources — Leases by Channel8 rows
Leasing	—	0	0	1	0	4	0	0	1	0	0	0	0	0	6	0.462
Leasing	—	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Leasing	—	0	0	0	0	2	0	0	0	0	0	0	0	0	2	0.154
Leasing	—	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Leasing	—	0	0	0	1	0	0	0	0	0	0	1	0	1	3	0.231
Leasing	—	0	0	0	0	0	1	0	0	0	0	0	0	0	1	0.077
Leasing	—	0	0	3	0	1	2	2	0	1	0	0	0	0	9	0.692
Leasing	—	2	0	0	0	0	0	2	0	3	1	0	2	1	11	0.846
Conversion Ratios5 rows
Marketing		2.4%	0.3%	0%	0.6%	2.8%	0.5%	0%	0.9%	0%	1.1%	3.6%	1.4%	4.4%	—	1.4%
Leasing		25%	100%	0%	100%	71.4%	100%	0%	0%	0%	0%	50%	0%	33.3%	—	36.9%
Leasing		100%	25%	0%	50%	0%	0%	0%	0%	50%	0%	0%	0%	100%	—	25%
Leasing		0.6%	0.3%	0%	0.6%	0%	0%	0%	0.9%	0.6%	0.6%	0%	0%	1.5%	—	0.4%
Leasing		40%	63.6%	0%	100%	87.5%	100%	50%	0%	33.3%	0%	22.2%	0%	25%	—	40.1%

on/exceeding goalwarning bandmissing goalno data yet

Channel Signal

Week ending May 8

9 attributed leads

Channel	Leads	Leases	Lead Share	Lease Conv.	Lead Trend
RentVision Managed	0	1	0.0%	—	0
Referral	0	1	0.0%	—	0
Property Website	3	0	33.3%	0.0%	+1
Drive-By	3	0	33.3%	0.0%	+2
Apartments.com	2	0	22.2%	0.0%	+2
Google Business	1	0	11.1%	0.0%	-4
Zillow	0	0	0.0%	—	0
Google Ads	0	0	0.0%	—	0
Facebook/Social	0	0	0.0%	—	0

Funnel Diagnostic

Pressure point: Lead -> Tour

15 leads

Lead -> Tour

15 -> 2

4.4%

+3.0 pts

Tour -> App

4 -> 1

33.3%

+33.3 pts

App -> Lease

1 -> 1

100%

+100.0 pts

Lead -> Lease

15 -> 1

1.5%

+1.5 pts