Marketing Dashboard

Top-of-funnel through signed lease · RentVision + ResMan + EliseAI marketing data

CEO Cockpit Level 10 Marketing Social EliseAI VA Daily VA Hours Property OPS Asset OPS Maintenance HR Finance

Friday CEO Marketing Brief

CEO Marketing Brief - Week Ending May 8, 2026 · draft

Weekly strategic draft

Draft minimized

The Paxton Apartments

270 units · Cedar Hill, TX · code PAX · Rolling 13 weeks · 13/13 weeks have data

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Quarter YTD Rolling 13 wks Rolling 365 Daily 14d

Data Confidence

Week ending May 8

100% filled

RentVisionFresh

5/5 signals

EliseAIFresh

6/6 signals

ResManFresh

4/4 signals

AI SearchFresh

4/4 signals

Executive Signal

Top source: Drive-By · Weakest: Lead -> Tour

Total Leads (prospects)

flat

Tours Scheduled

-5

Applications (this week)

-1

Signed Leases (this week)

-1

Cost per Lead (CPL)

flat

Customer Acquisition Cost (CAC)

$∞

no trend

Marketing ROI (annualized rent / spend)

0.00

-25.7

Calls Answered %

65%

no trend

Future Occupancy (RVO) %

91%

no trend

Blended CPEV ($)

no trend

Who	Goal	Feb 13	Feb 20	Feb 27	Mar 6	Mar 13	Mar 20	Mar 27	Apr 3	Apr 10	Apr 17	Apr 24	May 1	May 8	Total	Avg/wk
Leasing Funnel6 rows
Leasing		41	42	59	68	57	51	36	38	50	65	60	67	67	701	53.923
Leasing		26	12	30	29	26	15	22	14	20	26	30	37	32	319	24.538
Leasing		19	6	24	21	16	12	17	8	14	16	8	18	9	188	14.462
Leasing		2	9	0	13	11	8	0	6	5	11	8	8	7	88	6.769
Manager	—	1	1	2	3	7	4	8	4	4	1	4	4	5	48	3.692
Leasing		0	2	0	1	3	4	2	7	0	0	4	1	0	24	1.846
RentVision10 rows
Marketing	—	$75	$75	$75	$75	$75	$75	$75	$75	$75	$75	$75	$75	$75	—	$75
Marketing		—	—	—	—	—	—	—	—	—	—	—	—	91%	—	91%
Marketing	—	—	—	—	—	—	—	—	—	—	—	—	—	95.4%	—	95.4%
Marketing		—	—	—	—	—	—	—	—	—	—	—	—	Risk	—	Risk
Leasing		—	—	—	—	—	—	—	—	—	—	—	—	3	—	3
Leasing		—	—	—	—	—	—	—	—	—	—	—	—	20	—	20
Marketing	—	—	—	—	—	—	—	—	—	—	—	—	—	4	—	4
Maintenance		—	—	—	—	—	—	—	—	—	—	—	—	21	—	21
Marketing	—	—	—	—	—	—	—	—	—	—	—	—	—	0	—	0
CEO		—	—	—	—	—	—	—	—	—	—	—	—	0	—	0
Ad Performance8 rows
Marketing		—	—	—	—	—	—	—	—	—	—	—	—	$8	—	$8
Marketing		—	—	—	—	—	—	—	—	—	—	—	—	$2	—	$2
Marketing		—	—	—	—	—	—	—	—	—	—	—	—	$9	—	$9
Marketing	—	—	—	—	—	—	—	—	—	$2,068	$2,068	$2,068	$2,068	$2,068	—	$2,068
Marketing	—	—	—	—	—	—	—	—	—	$2,068	$2,068	$2,068	$2,068	$2,068	—	$2,068
Marketing	—	—	—	—	—	—	—	—	—	—	—	—	—	32,735	—	32,735
Marketing	—	—	—	—	—	—	—	—	—	—	—	—	—	938	—	938
Marketing	—	—	—	—	—	—	—	—	—	—	—	—	—	$2,029	—	$2,029
Traffic8 rows
Marketing	—	—	—	—	—	—	—	—	—	—	—	—	—	3,604	—	3,604
Marketing	—	—	—	—	—	—	—	—	—	—	—	—	—	910	—	910
Marketing	—	—	—	—	—	—	—	—	—	—	—	—	—	2,651	—	2,651
Marketing	—	—	—	—	—	—	—	—	—	—	—	—	—	913	—	913
Marketing	—	—	—	—	—	—	—	—	—	—	—	—	—	40	—	40
Marketing		805	493	0	714	657	469	0	560	616	735	679	699	494	6,921	532.385
Marketing		40	12	0	34	22	20	0	14	24	26	15	22	4	233	17.923
Marketing	—	765	481	0	680	635	449	0	546	592	709	664	677	490	6,688	514.462
Call Performance8 rows
Leasing		—	—	—	—	—	—	—	—	—	—	—	—	65%	—	65%
Leasing		—	—	—	—	—	—	—	—	—	—	—	—	65%	—	65%
Leasing	—	—	—	—	—	—	—	—	—	—	—	—	—	728	—	728
Leasing	—	—	—	—	—	—	—	—	—	—	—	—	—	336	—	336
Leasing	—	—	—	—	—	—	—	—	—	—	—	—	—	346	—	346
Leasing	—	—	—	—	—	—	—	—	—	—	—	—	—	207	—	207
Leasing	—	—	—	—	—	—	—	—	—	—	—	—	—	4m	—	4m
Leasing		—	—	—	—	—	—	—	—	—	—	—	—	19	—	19
Lease Velocity5 rows
Leasing	—	—	—	—	—	—	—	—	—	—	—	—	—	11	—	11
Management	—	—	—	—	—	—	—	—	—	—	—	—	—	18	—	18
Leasing	—	—	—	—	—	—	—	—	—	—	—	—	—	19	—	19
Leasing	—	—	—	—	—	—	—	—	—	—	—	—	—	34	—	34
Management		—	—	—	—	—	—	—	—	—	—	—	—	54%	—	54%
RentVision Grades4 rows
CEO		—	—	—	—	—	—	—	—	—	—	—	—	7	—	7
CEO		—	—	—	—	—	—	—	—	—	—	—	—	11	—	11
CEO		—	—	—	—	—	—	—	—	—	—	—	—	5	—	5
CEO		—	—	—	—	—	—	—	—	—	—	—	—	7	—	7
Revenue Analytics5 rows
CEO	—	$300,812	$300,812	$300,812	$294,583	$294,583	$294,583	$294,583	$289,380	$289,380	$289,380	$289,380	$290,013	$290,013	—	$293,716
CEO	—	$310,302	$310,302	$310,302	$305,982	$305,982	$305,982	$305,982	$293,112	$293,112	$293,112	$293,112	$292,672	$292,672	—	$300,971
CEO	—	$295,258	$295,258	$295,258	$295,309	$295,309	$295,309	$295,309	$295,661	$295,661	$295,661	$295,661	$295,453	$295,453	—	$295,428
Marketing		93.1%	93.1%	93.1%	90.8%	90.8%	90.8%	90.8%	92.0%	92.0%	92.0%	92.0%	92.5%	92.5%	—	92.0%
Marketing	—	91.7%	91.7%	91.7%	89.5%	89.5%	89.5%	89.5%	90.7%	90.7%	90.7%	90.7%	91.1%	91.1%	—	90.6%
AI Search Visibility17 rows
Marketing		—	—	—	—	—	—	—	—	—	—	—	—	1	—	1
Marketing		—	—	—	—	—	—	—	—	—	—	—	—	1	—	1
Marketing		—	—	—	—	—	—	—	—	—	—	—	—	0	—	0
Marketing		—	—	—	—	—	—	—	—	—	—	—	—	4	—	4
Marketing		—	—	—	—	—	—	—	—	—	—	—	—	11	—	11
Marketing		—	—	—	—	—	—	—	—	—	—	—	—	0	—	0
Marketing		—	—	—	—	—	—	—	—	—	—	—	—	5	—	5
Marketing		—	—	—	—	—	—	—	—	—	—	—	—	11	—	11
Marketing		—	—	—	—	—	—	—	—	—	—	—	—	0	—	0
Marketing		—	—	—	—	—	—	—	—	—	—	—	—	6	—	6
Marketing		—	—	—	—	—	—	—	—	—	—	—	—	1	—	1
Marketing		—	—	—	—	—	—	—	—	—	—	—	—	4	—	4
Marketing	—	—	—	—	—	—	—	—	—	—	—	—	—	1	—	1
Marketing		—	—	—	—	—	—	—	—	—	—	—	—	0	—	0
Marketing		—	—	—	—	—	—	—	—	—	—	—	—	0	—	0
Marketing		—	—	—	—	—	—	—	—	—	—	—	—	0	—	0
Marketing		—	—	—	—	—	—	—	—	—	—	—	—	4	—	4
Efficiency / CAC5 rows
Marketing	—	$525	$525	$525	$525	$525	$525	$525	$525	$525	$525	$525	$525	$525	$6,825	$525
Marketing		$13	$13	$9	$8	$9	$10	$15	$14	$11	$8	$9	$8	$8	—	$10
Marketing		$20	$44	$18	$18	$20	$35	$24	$38	$26	$20	$18	$14	$16	—	$24
Leasing		$∞	$263	$∞	$525	$175	$131	$263	$75	$∞	$∞	$131	$525	$∞	—	$∞
CEO		0.00	55.43	0.00	26.45	79.98	105.75	53.42	179.76	0.00	0.00	104.03	25.66	0.00	—	48.50
Lead Sources — Leads by Channel9 rows
Marketing	—	3	6	8	16	6	10	4	3	8	13	13	10	11	111	8.538
Marketing	—	4	4	1	1	3	0	0	1	3	4	3	4	2	30	2.308
Marketing	—	3	7	11	8	9	14	3	9	9	11	7	8	3	102	7.846
Marketing	—	4	0	4	9	9	2	9	8	3	7	7	6	5	73	5.615
Marketing	—	2	0	4	2	3	0	1	2	1	0	2	2	0	19	1.462
Marketing	—	1	4	0	1	2	0	1	2	2	4	2	5	0	24	1.846
Leasing	—	18	14	17	17	14	8	5	3	6	15	12	11	5	145	11.154
Leasing	—	5	10	5	10	3	5	1	4	5	6	1	3	3	61	4.692
Marketing	—	0	1	2	3	2	6	10	2	6	2	6	8	0	48	3.692
Lead Sources — Leases by Channel8 rows
Leasing	—	3	0	0	0	0	0	0	0	1	0	0	1	0	5	0.385
Leasing	—	0	1	0	0	0	0	0	0	0	0	0	0	0	1	0.077
Leasing	—	2	0	0	0	0	0	0	0	0	0	1	2	0	5	0.385
Leasing	—	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Leasing	—	0	0	0	0	0	0	2	1	0	0	0	0	0	3	0.231
Leasing	—	1	0	0	0	0	0	0	0	0	0	0	0	0	1	0.077
Leasing	—	2	0	0	1	1	2	3	5	4	0	1	0	1	20	1.538
Leasing	—	1	0	0	1	3	1	0	2	0	1	0	2	0	11	0.846
Conversion Ratios5 rows
Marketing		2.2%	1.0%	0%	2.5%	2.1%	2.4%	0%	1.3%	2.3%	2.2%	1.2%	2.3%	0.8%	—	1.6%
Leasing		11.1%	100%	0%	72.2%	78.6%	72.7%	0%	85.7%	35.7%	68.8%	100%	50%	100%	—	59.6%
Leasing		0%	22.2%	0%	7.7%	27.3%	50%	0%	100%	0%	0%	50%	12.5%	0%	—	20.7%
Leasing		0%	0.4%	0%	0.1%	0.5%	0.8%	0%	1.3%	0%	0%	0.6%	0.1%	0%	—	0.3%
Leasing		26.9%	38.7%	38.5%	45.2%	26.7%	32.1%	20%	25%	3.9%	21.4%	24%	31.3%	30%	—	28.0%

on/exceeding goalwarning bandmissing goalno data yet

Channel Signal

Week ending May 8

29 attributed leads

Channel	Leads	Leases	Lead Share	Lease Conv.	Lead Trend
Drive-By	5	1	17.2%	20.0%	-6
Apartments.com	11	0	37.9%	0.0%	+1
Property Website	5	0	17.2%	0.0%	-1
Google Business	3	0	10.3%	0.0%	-5
Referral	3	0	10.3%	0.0%	0
Zillow	2	0	6.9%	0.0%	-2
RentVision Managed	0	0	0.0%	—	-2
Google Ads	0	0	0.0%	—	-5
Facebook/Social	0	0	0.0%	—	-8

Funnel Diagnostic

Pressure point: Lead -> Tour

67 leads

Lead -> Tour

67 -> 32

0.8%

-1.5 pts

Tour -> App

9 -> 7

100%

+50.0 pts

App -> Lease

7 -> 0

-12.5 pts

Lead -> Lease

67 -> 0

-0.1 pts