Marketing Dashboard

Top-of-funnel through signed lease · RentVision + ResMan + EliseAI marketing data

CEO Cockpit Level 10 Marketing Social EliseAI VA Daily VA Hours Property OPS Asset OPS Maintenance HR Finance

Friday CEO Marketing Brief

CEO Marketing Brief - Week Ending May 8, 2026 · draft

Weekly strategic draft

Draft minimized

Ashton Apartment Homes

152 units · Cedar Hill, TX · code ASH · 2026 YTD · 20/20 weeks have data

Hide source Auto-hide empty

Quarter YTD Rolling 13 wks Rolling 365 Daily 14d

Data Confidence

Week ending May 15 · partial week

0% filled

RentVisionMissing

0/5 signals

EliseAIMissing

0/6 signals

ResManMissing

0/4 signals

AI SearchMissing

0/4 signals

Executive Signal

Top source: —

Total Leads (prospects)

—

no trend

Tours Scheduled

—

no trend

Applications (this week)

—

no trend

Signed Leases (this week)

—

no trend

Cost per Lead (CPL)

—

no trend

Customer Acquisition Cost (CAC)

—

no trend

Marketing ROI (annualized rent / spend)

—

no trend

Calls Answered %

—

no trend

Future Occupancy (RVO) %

—

no trend

Blended CPEV ($)

—

no trend

Who	Goal	Source	Jan 2	Jan 9	Jan 16	Jan 23	Jan 30	Feb 6	Feb 13	Feb 20	Feb 27	Mar 6	Mar 13	Mar 20	Mar 27	Apr 3	Apr 10	Apr 17	Apr 24	May 1	May 8	May 15	Total	Avg/wk
Leasing Funnel6 rows
Leasing		EliseAI	—	—	—	—	—	21	23	17	23	21	20	18	28	21	31	23	32	26	27	—	331	23.643
Leasing		EliseAI	—	—	—	—	—	6	15	6	5	8	8	5	9	11	8	8	11	5	12	—	117	8.357
Leasing		EliseAI	—	—	—	—	—	1	9	2	2	2	7	2	6	7	7	4	8	1	7	—	65	4.643
Leasing		ResMan	—	—	1	1	0	0	2	2	0	2	4	2	0	2	5	1	3	1	4	—	30	1.765
Manager	—	EliseAI	—	—	—	—	—	2	0	3	1	3	4	4	2	2	1	3	2	1	2	—	30	2.143
Leasing		ResMan	—	—	0	0	0	2	0	0	0	0	2	1	0	1	0	2	2	3	1	—	14	0.824
RentVision10 rows
Marketing	—	RentVision	—	—	—	—	—	$50	$50	$50	$50	$50	$50	$50	$50	$50	$50	$50	$50	$50	$27	—	—	$48
Marketing		RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	95.4%	—	—	95.4%
Marketing	—	RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	96.1%	—	—	96.1%
Marketing		RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	Best	—	—	Best
Leasing		RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	6	—	—	6
Leasing		RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	15	—	—	15
Marketing	—	RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	4	—	—	4
Maintenance		RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	21	—	—	21
Marketing	—	RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	0	—	—	0
CEO		RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	1	—	—	1
Ad Performance8 rows
Marketing		RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	$10	—	—	$10
Marketing		RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	$9	—	—	$9
Marketing		RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	$10	—	—	$10
Marketing	—	RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	$1,375	$1,375	$1,375	$1,375	$1,389	—	—	$1,378
Marketing	—	RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	$1,375	$1,375	$1,375	$1,375	$1,389	—	—	$1,377
Marketing	—	RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	47,121	—	—	47,121
Marketing	—	RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	1,366	—	—	1,366
Marketing	—	RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	$1,365	—	—	$1,365
Traffic8 rows
Marketing	—	RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	3,358	—	—	3,358
Marketing	—	RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	392	—	—	392
Marketing	—	RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	2,321	—	—	2,321
Marketing	—	RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	687	—	—	687
Marketing	—	RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	350	—	—	350
Marketing		calc	—	—	9	302	0	882	469	340	0	306	352	328	0	579	445	532	537	316	361	—	5,758	338.706
Marketing		ResMan	—	—	4	11	0	4	19	6	0	6	12	8	0	13	13	6	15	5	10	—	132	7.765
Marketing	—	ResMan	—	—	5	291	0	878	450	334	0	300	340	320	0	566	432	526	522	311	351	—	5,626	330.941
Call Performance8 rows
Leasing		RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	59%	—	—	59%
Leasing		RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	48%	—	—	48%
Leasing	—	RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	228	—	—	228
Leasing	—	RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	94	—	—	94
Leasing	—	RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	101	—	—	101
Leasing	—	RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	56	—	—	56
Leasing	—	RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	3m	—	—	3m
Leasing		RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	9	—	—	9
Lease Velocity5 rows
Leasing	—	RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	6	—	—	6
Management	—	RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	15	—	—	15
Leasing	—	RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	13	—	—	13
Leasing	—	RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	21	—	—	21
Management		RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	55%	—	—	55%
RentVision Grades4 rows
CEO		RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	8	—	—	8
CEO		RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	9	—	—	9
CEO		RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	9	—	—	9
CEO		RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	7	—	—	7
Revenue Analytics5 rows
CEO	—	RentVision	$166,390	$166,390	$166,390	$166,390	$166,390	$172,180	$172,180	$172,180	$172,180	$171,619	$171,619	$171,619	$171,619	$168,671	$168,671	$168,671	$168,671	$163,743	$163,743	—	—	$168,911
CEO	—	RentVision	$196,329	$196,329	$196,329	$196,329	$196,329	$197,009	$197,009	$197,009	$197,009	$194,429	$194,429	$194,429	$194,429	$192,409	$192,409	$192,409	$192,409	$192,109	$192,109	—	—	$194,803
CEO	—	RentVision	—	—	—	—	—	—	—	—	—	$169,185	$169,185	$169,185	$169,185	$168,721	$168,721	$168,721	$168,721	$167,717	$167,717	—	—	$168,706
Marketing		RentVision	93.1%	93.1%	93.1%	93.1%	93.1%	95.5%	95.5%	95.5%	95.5%	95.3%	95.3%	95.3%	95.3%	93.6%	93.6%	93.6%	93.6%	92.1%	92.1%	—	—	94.1%
Marketing	—	RentVision	92.9%	92.9%	92.9%	92.9%	92.9%	94.8%	94.8%	94.8%	94.8%	94.5%	94.5%	94.5%	94.5%	93.0%	93.0%	93.0%	93.0%	91.5%	91.5%	—	—	93.5%
AI Search Visibility17 rows
Marketing		Brave Search	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	1	—	—	1
Marketing		Brave Search	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	1	—	—	1
Marketing		Brave Search	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	0	—	—	0
Marketing		Brave Search	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	7	—	—	7
Marketing		Brave Search	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	11	—	—	11
Marketing		Brave Search	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	0	—	—	0
Marketing		Brave Search	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	3	—	—	3
Marketing		Brave Search	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	11	—	—	11
Marketing		Brave Search	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	0	—	—	0
Marketing		Google AI	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	1	—	—	1
Marketing		Google AI	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	1	—	—	1
Marketing		Google AI	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	4	—	—	4
Marketing	—	Google AI	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	1	—	—	1
Marketing		Google AI	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	0	—	—	0
Marketing		Google AI	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	0	—	—	0
Marketing		Google AI	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	0	—	—	0
Marketing		Google AI	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	4	—	—	4
Efficiency / CAC5 rows
Marketing	—	calc	—	—	—	—	—	$350	$350	$350	$350	$350	$350	$350	$350	$350	$350	$350	$350	$350	$187	—	$4,737	$338
Marketing		calc	—	—	—	—	—	$17	$15	$21	$15	$17	$18	$19	$13	$17	$11	$15	$11	$13	$7	—	—	$15
Marketing		calc	—	—	—	—	—	$58	$23	$58	$70	$44	$44	$70	$39	$32	$44	$44	$32	$70	$16	—	—	$46
Leasing		calc	—	—	—	—	—	$175	$∞	$∞	$∞	$∞	$175	$350	$∞	$350	$∞	$175	$175	$117	$187	—	—	$∞
CEO		calc	—	—	—	—	—	78.65	0.00	0.00	0.00	0.00	80.78	40.08	0.00	40.03	0.00	81.94	82.40	117.30	75.04	—	—	42.59
Lead Sources — Leads by Channel9 rows
Marketing	—	EliseAI	2	3	4	2	3	5	3	2	4	4	3	10	4	4	5	8	6	2	5	—	79	4.158
Marketing	—	EliseAI	8	9	5	3	3	3	3	2	1	0	0	0	0	1	0	0	1	1	0	—	40	2.105
Marketing	—	EliseAI	0	0	1	0	2	0	0	0	0	3	1	0	0	1	0	1	0	2	0	—	11	0.579
Marketing	—	EliseAI	0	0	0	2	0	1	0	0	1	0	0	0	0	0	0	0	0	0	0	—	4	0.211
Marketing	—	EliseAI	3	2	3	2	0	0	0	0	1	3	3	0	1	4	2	1	2	2	4	—	33	1.737
Marketing	—	EliseAI	0	3	0	0	2	0	1	1	3	1	0	0	0	0	0	0	0	0	0	—	11	0.579
Leasing	—	EliseAI	4	3	7	6	8	3	7	3	7	9	4	1	7	8	5	3	3	5	0	—	93	4.895
Leasing	—	EliseAI	5	3	0	0	2	2	1	1	3	0	4	0	4	2	5	0	3	1	4	—	40	2.105
Marketing	—	EliseAI	0	0	0	6	1	2	6	2	4	0	4	6	3	1	16	7	13	10	3	—	84	4.421
Lead Sources — Leases by Channel8 rows
Leasing	—	EliseAI	0	0	0	1	1	2	0	0	0	0	0	0	1	3	0	0	0	2	0	—	10	0.526
Leasing	—	EliseAI	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	—	0	0
Leasing	—	EliseAI	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	—	0	0
Leasing	—	EliseAI	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	—	0	0
Leasing	—	EliseAI	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	—	0	0
Leasing	—	EliseAI	0	0	0	0	0	0	0	1	0	0	2	0	0	0	0	0	0	0	0	—	3	0.158
Leasing	—	EliseAI	0	0	2	2	3	1	3	1	1	1	1	0	1	2	0	0	0	2	2	—	22	1.158
Leasing	—	EliseAI	0	0	1	0	0	1	0	0	0	0	0	1	0	0	0	0	0	0	0	—	3	0.158
Conversion Ratios5 rows
Marketing		calc	—	—	22.2%	1.3%	0%	0.1%	1.7%	0.6%	0%	1.0%	2.0%	0.6%	0%	1.2%	1.4%	0.2%	1.3%	0.3%	1.7%	—	—	2.1%
Leasing		calc	—	—	50%	25%	0%	0%	25%	100%	0%	66.7%	57.1%	100%	0%	28.6%	83.3%	100%	42.9%	100%	66.7%	—	—	49.7%
Leasing		calc	—	—	0%	0%	0%	0%	0%	0%	0%	0%	50%	50%	0%	50%	0%	100%	66.7%	100%	25%	—	—	26.0%
Leasing		calc	—	—	0%	0%	0%	0.2%	0%	0%	0%	0%	0.6%	0.3%	0%	0.2%	0%	0.4%	0.4%	0.9%	0.3%	—	—	0.2%
Leasing		ResMan	—	27.3%	23.1%	11.8%	66.7%	0%	16.7%	21.4%	0%	50%	36.4%	15.4%	0%	0%	26.7%	25%	30.4%	0%	42.9%	—	—	21.9%

on/exceeding goalwarning bandmissing goalno data yet

Channel Signal

Week ending May 15

0 attributed leads

Channel	Lead Share	Lease Conv.	Lead Trend
Apartments.com	—	—	-5
Zillow	—	—	0
Google Business	—	—	0
Property Website	—	—	0
RentVision Managed	—	—	-4
Google Ads	—	—	0
Facebook/Social	—	—	-3
Drive-By	—	—	0
Referral	—	—	-4

Funnel Diagnostic

Pressure point: —

— leads

Lead -> Tour

— -> —

—

no trend

Tour -> App

— -> —

—

no trend

App -> Lease

— -> —

—

no trend

Lead -> Lease

— -> —

—

no trend