Marketing Dashboard

Top-of-funnel through signed lease · RentVision + ResMan + EliseAI marketing data

CEO CockpitLevel 10MarketingSocialEliseAIVA DailyVA HoursProperty OPSAsset OPSMaintenanceHRFinance

Friday CEO Marketing Brief

CEO Marketing Brief - Week Ending May 8, 2026 · draft

Draft minimized

Ashton Apartment Homes

152 units · Cedar Hill, TX · code ASH · 2026 YTD · 20/20 weeks have data

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QuarterYTDRolling 13 wksRolling 365Daily 14d

Data Confidence

Week ending May 15 · partial week

0% filled
RentVisionMissing

0/5 signals

EliseAIMissing

0/6 signals

ResManMissing

0/4 signals

AI SearchMissing

0/4 signals

Executive Signal

Top source: —
Total Leads (prospects)
—
no trend
Tours Scheduled
—
no trend
Applications (this week)
—
no trend
Signed Leases (this week)
—
no trend
Cost per Lead (CPL)
—
no trend
Customer Acquisition Cost (CAC)
—
no trend
Marketing ROI (annualized rent / spend)
—
no trend
Calls Answered %
—
no trend
Future Occupancy (RVO) %
—
no trend
Blended CPEV ($)
—
no trend
WhoMeasurableGoalJan 2Jan 9Jan 16Jan 23Jan 30Feb 6Feb 13Feb 20Feb 27Mar 6Mar 13Mar 20Mar 27Apr 3Apr 10Apr 17Apr 24May 1May 8May 15TotalAvg/wk
Leasing—————2123172321201828213123322627—33123.643
Leasing—————615658859118811512—1178.357
Leasing—————19222726774817—654.643
Leasing——11002202420251314—301.765
Manager——————20313442213212—302.143
Leasing——00020000210102231—140.824
Marketing——————$50$50$50$50$50$50$50$50$50$50$50$50$50$27——$48
Marketing——————————————————95.4%——95.4%
Marketing———————————————————96.1%——96.1%
Marketing——————————————————Best——Best
Leasing——————————————————6——6
Leasing——————————————————15——15
Marketing———————————————————4——4
Maintenance——————————————————21——21
Marketing———————————————————0——0
CEO——————————————————1——1
Marketing——————————————————$10——$10
Marketing——————————————————$9——$9
Marketing——————————————————$10——$10
Marketing———————————————$1,375$1,375$1,375$1,375$1,389——$1,378
Marketing———————————————$1,375$1,375$1,375$1,375$1,389——$1,377
Marketing———————————————————47,121——47,121
Marketing———————————————————1,366——1,366
Marketing———————————————————$1,365——$1,365
Marketing———————————————————3,358——3,358
Marketing———————————————————392——392
Marketing———————————————————2,321——2,321
Marketing———————————————————687——687
Marketing———————————————————350——350
Marketing——9302088246934003063523280579445532537316361—5,758338.706
Marketing——411041960612801313615510—1327.765
Marketing———5291087845033403003403200566432526522311351—5,626330.941
Leasing——————————————————59%——59%
Leasing——————————————————48%——48%
Leasing———————————————————228——228
Leasing———————————————————94——94
Leasing———————————————————101——101
Leasing———————————————————56——56
Leasing———————————————————3m——3m
Leasing——————————————————9——9
Leasing———————————————————6——6
Management———————————————————15——15
Leasing———————————————————13——13
Leasing———————————————————21——21
Management——————————————————55%——55%
CEO——————————————————8——8
CEO——————————————————9——9
CEO——————————————————9——9
CEO——————————————————7——7
CEO—$166,390$166,390$166,390$166,390$166,390$172,180$172,180$172,180$172,180$171,619$171,619$171,619$171,619$168,671$168,671$168,671$168,671$163,743$163,743——$168,911
CEO—$196,329$196,329$196,329$196,329$196,329$197,009$197,009$197,009$197,009$194,429$194,429$194,429$194,429$192,409$192,409$192,409$192,409$192,109$192,109——$194,803
CEO——————————$169,185$169,185$169,185$169,185$168,721$168,721$168,721$168,721$167,717$167,717——$168,706
Marketing93.1%93.1%93.1%93.1%93.1%95.5%95.5%95.5%95.5%95.3%95.3%95.3%95.3%93.6%93.6%93.6%93.6%92.1%92.1%——94.1%
Marketing—92.9%92.9%92.9%92.9%92.9%94.8%94.8%94.8%94.8%94.5%94.5%94.5%94.5%93.0%93.0%93.0%93.0%91.5%91.5%——93.5%
Marketing——————————————————1——1
Marketing——————————————————1——1
Marketing——————————————————0——0
Marketing——————————————————7——7
Marketing——————————————————11——11
Marketing——————————————————0——0
Marketing——————————————————3——3
Marketing——————————————————11——11
Marketing——————————————————0——0
Marketing——————————————————1——1
Marketing——————————————————1——1
Marketing——————————————————4——4
Marketing———————————————————1——1
Marketing——————————————————0——0
Marketing——————————————————0——0
Marketing——————————————————0——0
Marketing——————————————————4——4
Marketing——————$350$350$350$350$350$350$350$350$350$350$350$350$350$187—$4,737$338
Marketing—————$17$15$21$15$17$18$19$13$17$11$15$11$13$7——$15
Marketing—————$58$23$58$70$44$44$70$39$32$44$44$32$70$16——$46
Leasing—————$175$∞$∞$∞$∞$175$350$∞$350$∞$175$175$117$187——$∞
CEO—————78.650.000.000.000.0080.7840.080.0040.030.0081.9482.40117.3075.04——42.59
Marketing—23423532443104458625—794.158
Marketing—8953333210000100110—402.105
Marketing—0010200003100101020—110.579
Marketing—0002010010000000000—40.211
Marketing—3232000013301421224—331.737
Marketing—0300201131000000000—110.579
Leasing—4376837379417853350—934.895
Leasing—5300221130404250314—402.105
Marketing—0006126240463116713103—844.421
Leasing—0001120000001300020—100.526
Leasing—0000000000000000000—00
Leasing—0000000000000000000—00
Leasing—0000000000000000000—00
Leasing—0000000000000000000—00
Leasing—0000000100200000000—30.158
Leasing—0022313111101200022—221.158
Leasing—0010010000010000000—30.158
Marketing——22.2%1.3%0%0.1%1.7%0.6%0%1.0%2.0%0.6%0%1.2%1.4%0.2%1.3%0.3%1.7%——2.1%
Leasing——50%25%0%0%25%100%0%66.7%57.1%100%0%28.6%83.3%100%42.9%100%66.7%——49.7%
Leasing——0%0%0%0%0%0%0%0%50%50%0%50%0%100%66.7%100%25%——26.0%
Leasing——0%0%0%0.2%0%0%0%0%0.6%0.3%0%0.2%0%0.4%0.4%0.9%0.3%——0.2%
Leasing—27.3%23.1%11.8%66.7%0%16.7%21.4%0%50%36.4%15.4%0%0%26.7%25%30.4%0%42.9%——21.9%
on/exceeding goalwarning bandmissing goalno data yet

Channel Signal

Week ending May 15

0 attributed leads
ChannelLeadsLeasesLead ShareLease Conv.Lead Trend
Apartments.com00——-5
Zillow00——0
Google Business00——0
Property Website00——0
RentVision Managed00——-4
Google Ads00——0
Facebook/Social00——-3
Drive-By00——0
Referral00——-4

Funnel Diagnostic

Pressure point: —

— leads
Lead -> Tour
— -> —
—
no trend
Tour -> App
— -> —
—
no trend
App -> Lease
— -> —
—
no trend
Lead -> Lease
— -> —
—
no trend