Marketing Dashboard

Top-of-funnel through signed lease · RentVision + ResMan + EliseAI marketing data

CEO Cockpit Level 10 Marketing Social EliseAI VA Daily VA Hours Property OPS Asset OPS Maintenance HR Finance

Friday CEO Marketing Brief

CEO Marketing Brief - Week Ending May 8, 2026 · draft

Weekly strategic draft

Draft minimized

Belmont Place Apartments

102 units · Cedar Hill, TX · code BP · 2026 YTD · 20/20 weeks have data

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Quarter YTD Rolling 13 wks Rolling 365 Daily 14d

Data Confidence

Week ending May 15 · partial week

0% filled

RentVisionMissing

0/5 signals

EliseAIMissing

0/6 signals

ResManMissing

0/4 signals

AI SearchMissing

0/4 signals

Executive Signal

Top source: —

Total Leads (prospects)

—

no trend

Tours Scheduled

—

no trend

Applications (this week)

—

no trend

Signed Leases (this week)

—

no trend

Cost per Lead (CPL)

—

no trend

Customer Acquisition Cost (CAC)

—

no trend

Marketing ROI (annualized rent / spend)

—

no trend

Calls Answered %

—

no trend

Future Occupancy (RVO) %

—

no trend

Blended CPEV ($)

—

no trend

Who	Goal	Source	Jan 2	Jan 9	Jan 16	Jan 23	Jan 30	Feb 6	Feb 13	Feb 20	Feb 27	Mar 6	Mar 13	Mar 20	Mar 27	Apr 3	Apr 10	Apr 17	Apr 24	May 1	May 8	May 15	Total	Avg/wk
Leasing Funnel6 rows
Leasing		EliseAI	—	—	—	—	—	21	17	20	24	22	13	17	11	22	27	20	18	16	23	—	271	19.357
Leasing		EliseAI	—	—	—	—	—	7	5	6	9	10	8	10	5	13	20	7	8	5	9	—	122	8.714
Leasing		EliseAI	—	—	—	—	—	1	1	2	2	1	15	5	2	9	18	3	1	1	5	—	66	4.714
Leasing		ResMan	—	—	0	0	0	1	1	2	0	5	2	1	0	0	4	3	2	1	1	—	23	1.353
Manager	—	EliseAI	—	—	—	—	—	5	0	0	3	3	4	1	1	2	2	5	0	0	3	—	29	2.071
Leasing		ResMan	—	—	0	0	0	1	0	0	0	0	0	0	1	0	1	0	0	1	1	—	5	0.294
RentVision10 rows
Marketing	—	RentVision	—	—	—	—	—	$50	$50	$50	$50	$50	$50	$50	$50	$50	$50	$50	$50	$50	$50	—	—	$50
Marketing		RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	94.1%	—	—	94.1%
Marketing	—	RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	96.4%	—	—	96.4%
Marketing		RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	Avg	—	—	Avg
Leasing		RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	1	—	—	1
Leasing		RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	4	—	—	4
Marketing	—	RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	0	—	—	0
Maintenance		RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	21	—	—	21
Marketing	—	RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	0	—	—	0
CEO		RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	1	—	—	1
Ad Performance8 rows
Marketing		RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	$7	—	—	$7
Marketing		RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	$9	—	—	$9
Marketing		RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	$7	—	—	$7
Marketing	—	RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	$1,400	$1,400	$1,400	$1,400	$1,400	—	—	$1,400
Marketing	—	RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	$1,400	$1,400	$1,400	$1,400	$1,400	—	—	$1,400
Marketing	—	RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	41,923	—	—	41,923
Marketing	—	RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	743	—	—	743
Marketing	—	RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	$1,323	—	—	$1,323
Traffic8 rows
Marketing	—	RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	1,934	—	—	1,934
Marketing	—	RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	506	—	—	506
Marketing	—	RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	1,292	—	—	1,292
Marketing	—	RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	604	—	—	604
Marketing	—	RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	38	—	—	38
Marketing		calc	—	—	0	250	0	308	276	298	0	212	181	173	0	181	381	177	172	172	152	—	2,933	172.529
Marketing		ResMan	—	—	0	4	0	6	8	5	0	4	18	9	0	8	20	6	8	7	9	—	112	6.588
Marketing	—	ResMan	—	—	0	246	0	302	268	293	0	208	163	164	0	173	361	171	164	165	143	—	2,821	165.941
Call Performance8 rows
Leasing		RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	57%	—	—	57%
Leasing		RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	56%	—	—	56%
Leasing	—	RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	174	—	—	174
Leasing	—	RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	62	—	—	62
Leasing	—	RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	105	—	—	105
Leasing	—	RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	54	—	—	54
Leasing	—	RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	3m	—	—	3m
Leasing		RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	18	—	—	18
Lease Velocity5 rows
Leasing	—	RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	3	—	—	3
Management	—	RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	10	—	—	10
Leasing	—	RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	10	—	—	10
Leasing	—	RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	17	—	—	17
Management		RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	42%	—	—	42%
RentVision Grades4 rows
CEO		RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	8	—	—	8
CEO		RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	11	—	—	11
CEO		RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	7	—	—	7
CEO		RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	8	—	—	8
Revenue Analytics5 rows
CEO	—	RentVision	$153,385	$153,385	$153,385	$153,385	$153,385	$148,530	$148,530	$148,530	$148,530	$150,790	$150,790	$150,790	$150,790	$143,733	$143,733	$143,733	$143,733	$145,542	$145,542	—	—	$148,959
CEO	—	RentVision	$167,718	$167,718	$167,718	$167,718	$167,718	$166,058	$166,058	$166,058	$166,058	$164,749	$164,749	$164,749	$164,749	$163,279	$163,279	$163,279	$163,279	$162,619	$162,619	—	—	$165,272
CEO	—	RentVision	$149,316	$149,316	$149,316	$149,316	$149,316	$149,418	$149,418	$149,418	$149,418	$150,235	$150,235	$150,235	$150,235	$150,533	$150,533	$150,533	$150,533	$150,428	$150,428	—	—	$149,904
Marketing		RentVision	95.9%	95.9%	95.9%	95.9%	95.9%	94.0%	94.0%	94.0%	94.0%	94.5%	94.5%	94.5%	94.5%	92.6%	92.6%	92.6%	92.6%	93.1%	93.1%	—	—	94.2%
Marketing	—	RentVision	95.9%	95.9%	95.9%	95.9%	95.9%	94.0%	94.0%	94.0%	94.0%	94.2%	94.2%	94.2%	94.2%	91.7%	91.7%	91.7%	91.7%	92.2%	92.2%	—	—	93.9%
AI Search Visibility17 rows
Marketing		Brave Search	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	1	—	—	1
Marketing		Brave Search	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	1	—	—	1
Marketing		Brave Search	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	0	—	—	0
Marketing		Brave Search	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	3	—	—	3
Marketing		Brave Search	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	11	—	—	11
Marketing		Brave Search	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	0	—	—	0
Marketing		Brave Search	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	3	—	—	3
Marketing		Brave Search	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	11	—	—	11
Marketing		Brave Search	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	0	—	—	0
Marketing		Google AI	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	2	—	—	2
Marketing		Google AI	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	1	—	—	1
Marketing		Google AI	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	4	—	—	4
Marketing	—	Google AI	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	1	—	—	1
Marketing		Google AI	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	0	—	—	0
Marketing		Google AI	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	0	—	—	0
Marketing		Google AI	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	0	—	—	0
Marketing		Google AI	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	4	—	—	4
Efficiency / CAC5 rows
Marketing	—	calc	—	—	—	—	—	$350	$350	$350	$350	$350	$350	$350	$350	$350	$350	$350	$350	$350	$350	—	$4,900	$350
Marketing		calc	—	—	—	—	—	$17	$21	$18	$15	$16	$27	$21	$32	$16	$13	$18	$19	$22	$15	—	—	$19
Marketing		calc	—	—	—	—	—	$50	$70	$58	$39	$35	$44	$35	$70	$27	$18	$50	$44	$70	$39	—	—	$46
Leasing		calc	—	—	—	—	—	$350	$∞	$∞	$∞	$∞	$∞	$∞	$350	$∞	$350	$∞	$∞	$350	$350	—	—	$∞
CEO		calc	—	—	—	—	—	52.83	0.00	0.00	0.00	0.00	0.00	0.00	51.47	0.00	52.59	0.00	0.00	52.73	52.51	—	—	18.72
Lead Sources — Leads by Channel9 rows
Marketing	—	EliseAI	1	3	2	1	1	1	0	3	4	3	1	1	2	1	3	5	3	1	4	—	40	2.105
Marketing	—	EliseAI	14	3	4	4	5	6	8	4	0	0	0	0	0	0	0	0	0	1	0	—	49	2.579
Marketing	—	EliseAI	3	2	1	3	6	3	3	5	7	6	2	3	2	3	8	2	1	1	3	—	64	3.368
Marketing	—	EliseAI	0	0	1	1	1	2	2	0	4	0	0	2	0	2	2	1	2	3	0	—	23	1.211
Marketing	—	EliseAI	0	1	1	2	2	6	2	2	1	4	4	2	1	1	5	4	6	1	2	—	47	2.474
Marketing	—	EliseAI	1	1	0	1	0	0	0	0	0	0	3	0	0	0	0	0	0	0	0	—	6	0.316
Leasing	—	EliseAI	3	5	3	0	2	2	0	6	9	4	2	6	2	9	8	7	2	5	2	—	77	4.053
Leasing	—	EliseAI	0	0	0	1	0	1	0	0	0	2	0	0	0	0	0	0	0	0	0	—	4	0.211
Marketing	—	EliseAI	0	0	0	0	1	0	2	1	0	2	0	2	0	0	2	0	0	1	0	—	11	0.579
Lead Sources — Leases by Channel8 rows
Leasing	—	EliseAI	0	0	0	0	0	2	0	0	0	0	2	0	0	0	0	0	0	0	0	—	4	0.211
Leasing	—	EliseAI	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	—	0	0
Leasing	—	EliseAI	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	—	0	0
Leasing	—	EliseAI	1	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	—	1	0.053
Leasing	—	EliseAI	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	1	0	0	0	—	1	0.053
Leasing	—	EliseAI	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	—	0	0
Leasing	—	EliseAI	0	1	1	0	2	1	0	0	2	3	2	0	0	3	0	1	1	0	1	—	18	0.947
Leasing	—	EliseAI	0	0	0	0	0	0	0	0	0	0	1	0	0	0	0	0	1	0	0	—	2	0.105
Conversion Ratios5 rows
Marketing		calc	—	—	0%	0.8%	0%	0.3%	0.4%	0.7%	0%	0.5%	6.1%	1.2%	0%	3.9%	3.7%	1.7%	0.6%	0.6%	2.6%	—	—	1.3%
Leasing		calc	—	—	0%	0%	0%	100%	100%	100%	0%	100%	18.2%	50%	0%	0%	28.6%	100%	100%	100%	25%	—	—	48.3%
Leasing		calc	—	—	0%	0%	0%	100%	0%	0%	0%	0%	0%	0%	0%	0%	25%	0%	0%	100%	100%	—	—	19.1%
Leasing		calc	—	—	0%	0%	0%	0.3%	0%	0%	0%	0%	0%	0%	0%	0%	0.3%	0%	0%	0.6%	0.7%	—	—	0.1%
Leasing		ResMan	—	33.3%	0%	0%	0%	100%	100%	100%	100%	100%	46.2%	33.3%	0%	0%	8.7%	0%	0%	100%	40%	—	—	42.3%

on/exceeding goalwarning bandmissing goalno data yet

Channel Signal

Week ending May 15

0 attributed leads

Channel	Lead Share	Lease Conv.	Lead Trend
Apartments.com	—	—	-4
Zillow	—	—	0
Google Business	—	—	-3
Property Website	—	—	0
RentVision Managed	—	—	-2
Google Ads	—	—	0
Facebook/Social	—	—	0
Drive-By	—	—	-2
Referral	—	—	0

Funnel Diagnostic

Pressure point: —

— leads

Lead -> Tour

— -> —

—

no trend

Tour -> App

— -> —

—

no trend

App -> Lease

— -> —

—

no trend

Lead -> Lease

— -> —

—

no trend