Marketing Dashboard

Top-of-funnel through signed lease · RentVision + ResMan + EliseAI marketing data

CEO Cockpit Level 10 Marketing Social EliseAI VA Daily VA Hours Property OPS Asset OPS Maintenance HR Finance

Friday CEO Marketing Brief

CEO Marketing Brief - Week Ending May 8, 2026 · draft

Weekly strategic draft

Draft minimized

The Paisley at Arlington Apartments

200 units · Arlington, TX · code PAIS · 2026 YTD · 20/20 weeks have data

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Quarter YTD Rolling 13 wks Rolling 365 Daily 14d

Data Confidence

Week ending May 15 · partial week

0% filled

RentVisionMissing

0/5 signals

EliseAIMissing

0/6 signals

ResManMissing

0/4 signals

AI SearchMissing

0/4 signals

Executive Signal

Top source: —

Total Leads (prospects)

—

no trend

Tours Scheduled

—

no trend

Applications (this week)

—

no trend

Signed Leases (this week)

—

no trend

Cost per Lead (CPL)

—

no trend

Customer Acquisition Cost (CAC)

—

no trend

Marketing ROI (annualized rent / spend)

—

no trend

Calls Answered %

—

no trend

Future Occupancy (RVO) %

—

no trend

Blended CPEV ($)

—

no trend

Who	Goal	Source	Jan 2	Jan 9	Jan 16	Jan 23	Jan 30	Feb 6	Feb 13	Feb 20	Feb 27	Mar 6	Mar 13	Mar 20	Mar 27	Apr 3	Apr 10	Apr 17	Apr 24	May 1	May 8	May 15	Total	Avg/wk
Leasing Funnel6 rows
Leasing		EliseAI	—	—	—	—	—	33	20	26	18	17	25	19	20	12	26	15	11	9	15	—	266	19
Leasing		EliseAI	—	—	—	—	—	6	5	8	5	5	8	4	6	1	3	6	2	5	2	—	66	4.714
Leasing		EliseAI	—	—	—	—	—	1	8	1	3	1	9	1	2	1	1	2	4	2	4	—	40	2.857
Leasing		ResMan	—	—	0	0	0	4	2	4	0	2	5	2	0	0	2	0	2	0	1	—	24	1.412
Manager	—	EliseAI	—	—	—	—	—	6	2	2	5	2	5	6	4	4	6	4	5	2	2	—	55	3.929
Leasing		ResMan	—	—	1	0	2	0	2	1	1	1	0	0	2	1	1	1	0	0	1	—	14	0.824
RentVision10 rows
Marketing	—	RentVision	—	—	—	—	—	$26	$26	$26	$26	$26	$26	$26	$26	$26	$26	$26	$26	$26	$26	—	—	$26
Marketing		RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	93%	—	—	93%
Marketing	—	RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	94.2%	—	—	94.2%
Marketing		RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	Best	—	—	Best
Leasing		RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	1	—	—	1
Leasing		RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	10	—	—	10
Marketing	—	RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	2	—	—	2
Maintenance		RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	21	—	—	21
Marketing	—	RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	0	—	—	0
CEO		RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	1	—	—	1
Ad Performance8 rows
Marketing		RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	$3	—	—	$3
Marketing		RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	$6	—	—	$6
Marketing		RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	$3	—	—	$3
Marketing	—	RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	$557	$557	$557	$557	$573	—	—	$560
Marketing	—	RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	$557	$557	$557	$557	$573	—	—	$561
Marketing	—	RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	10,584	—	—	10,584
Marketing	—	RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	666	—	—	666
Marketing	—	RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	$564	—	—	$564
Traffic8 rows
Marketing	—	RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	4,344	—	—	4,344
Marketing	—	RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	1,058	—	—	1,058
Marketing	—	RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	3,613	—	—	3,613
Marketing	—	RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	702	—	—	702
Marketing	—	RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	29	—	—	29
Marketing		calc	—	—	64	210	0	332	338	308	0	162	255	190	0	105	174	179	112	71	68	—	2,568	151.059
Marketing		ResMan	—	—	5	4	0	8	10	6	0	3	7	2	0	5	2	3	4	1	6	—	66	3.882
Marketing	—	ResMan	—	—	59	206	0	324	328	302	0	159	248	188	0	100	172	176	108	70	62	—	2,502	147.176
Call Performance8 rows
Leasing		RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	60%	—	—	60%
Leasing		RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	59%	—	—	59%
Leasing	—	RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	374	—	—	374
Leasing	—	RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	111	—	—	111
Leasing	—	RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	211	—	—	211
Leasing	—	RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	100	—	—	100
Leasing	—	RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	3m	—	—	3m
Leasing		RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	100	—	—	100
Lease Velocity5 rows
Leasing	—	RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	1	—	—	1
Management	—	RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	17	—	—	17
Leasing	—	RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	10	—	—	10
Leasing	—	RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	12	—	—	12
Management		RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	43%	—	—	43%
RentVision Grades4 rows
CEO		RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	7	—	—	7
CEO		RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	11	—	—	11
CEO		RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	6	—	—	6
CEO		RentVision	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	6	—	—	6
Revenue Analytics5 rows
CEO	—	RentVision	$292,003	$292,003	$292,003	$292,003	$292,003	$289,051	$289,051	$289,051	$289,051	$290,335	$290,335	$290,335	$290,335	$296,110	$296,110	$296,110	$296,110	$286,601	$286,601	—	—	$291,327
CEO	—	RentVision	$306,991	$306,991	$306,991	$306,991	$306,991	$302,521	$302,521	$302,521	$302,521	$306,151	$306,151	$306,151	$306,151	$307,621	$307,621	$307,621	$307,621	$307,881	$307,881	—	—	$306,099
CEO	—	RentVision	$290,173	$290,173	$290,173	$290,173	$290,173	$289,851	$289,851	$289,851	$289,851	$289,713	$289,713	$289,713	$289,713	$289,743	$289,743	$289,743	$289,743	$289,470	$289,470	—	—	$289,844
Marketing		RentVision	94.6%	94.6%	94.6%	94.6%	94.6%	94.4%	94.4%	94.4%	94.4%	94.5%	94.5%	94.5%	94.5%	96.3%	96.3%	96.3%	96.3%	95.6%	95.6%	—	—	95.0%
Marketing	—	RentVision	93.5%	93.5%	93.5%	93.5%	93.5%	93.5%	93.5%	93.5%	93.5%	93.5%	93.5%	93.5%	93.5%	95.4%	95.4%	95.4%	95.4%	94.7%	94.7%	—	—	94.0%
AI Search Visibility17 rows
Marketing		Brave Search	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	1	—	—	1
Marketing		Brave Search	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	1	—	—	1
Marketing		Brave Search	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	0	—	—	0
Marketing		Brave Search	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	2	—	—	2
Marketing		Brave Search	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	11	—	—	11
Marketing		Brave Search	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	0	—	—	0
Marketing		Brave Search	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	6	—	—	6
Marketing		Brave Search	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	11	—	—	11
Marketing		Brave Search	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	0	—	—	0
Marketing		Google AI	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	1	—	—	1
Marketing		Google AI	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	1	—	—	1
Marketing		Google AI	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	1	—	—	1
Marketing	—	Google AI	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	0	—	—	0
Marketing		Google AI	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	0	—	—	0
Marketing		Google AI	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	0	—	—	0
Marketing		Google AI	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	0	—	—	0
Marketing		Google AI	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	5	—	—	5
Efficiency / CAC5 rows
Marketing	—	calc	—	—	—	—	—	$181	$181	$181	$181	$181	$181	$181	$181	$181	$181	$181	$181	$181	$181	—	$2,540	$181
Marketing		calc	—	—	—	—	—	$6	$9	$7	$10	$11	$7	$10	$9	$15	$7	$12	$16	$20	$12	—	—	$11
Marketing		calc	—	—	—	—	—	$30	$36	$23	$36	$36	$23	$45	$30	$181	$60	$30	$91	$36	$91	—	—	$54
Leasing		calc	—	—	—	—	—	$∞	$91	$181	$181	$181	$∞	$∞	$91	$181	$181	$181	$∞	$∞	$181	—	—	$∞
CEO		calc	—	—	—	—	—	0.00	203.08	101.26	97.09	98.08	0.00	0.00	198.23	98.91	99.54	100.89	0.00	0.00	98.06	—	—	78.22
Lead Sources — Leads by Channel9 rows
Marketing	—	EliseAI	2	0	0	3	3	1	3	9	5	1	3	1	2	0	1	1	1	0	2	—	38	2
Marketing	—	EliseAI	2	1	3	2	2	4	5	1	0	0	0	0	2	0	0	0	0	0	0	—	22	1.158
Marketing	—	EliseAI	2	5	5	3	2	9	2	3	4	4	11	4	6	5	10	3	4	5	1	—	88	4.632
Marketing	—	EliseAI	1	0	8	3	2	5	3	8	2	5	2	8	1	2	3	6	3	2	3	—	67	3.526
Marketing	—	EliseAI	0	1	0	0	0	3	1	0	0	0	0	1	0	1	0	0	0	0	0	—	7	0.368
Marketing	—	EliseAI	2	1	1	2	1	1	0	1	0	2	1	0	1	0	1	1	0	0	0	—	15	0.789
Leasing	—	EliseAI	0	3	4	0	0	2	1	5	2	2	8	2	4	1	2	1	1	1	3	—	42	2.211
Leasing	—	EliseAI	1	0	0	0	1	2	1	0	0	0	1	3	2	0	2	0	0	0	0	—	13	0.684
Marketing	—	EliseAI	0	0	0	0	1	0	1	0	1	0	0	0	2	0	5	0	0	0	0	—	10	0.526
Lead Sources — Leases by Channel8 rows
Leasing	—	EliseAI	0	0	0	2	0	0	0	0	1	0	4	0	0	1	0	0	0	0	0	—	8	0.421
Leasing	—	EliseAI	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	—	0	0
Leasing	—	EliseAI	0	0	3	0	0	0	0	0	0	0	2	0	0	0	0	0	0	0	0	—	5	0.263
Leasing	—	EliseAI	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	0	—	0	0
Leasing	—	EliseAI	0	0	0	0	0	1	0	0	0	1	0	0	0	0	0	0	1	0	1	—	4	0.211
Leasing	—	EliseAI	0	1	0	0	0	0	0	0	0	0	0	1	0	0	0	0	0	0	0	—	2	0.105
Leasing	—	EliseAI	0	0	1	2	0	3	0	0	3	0	1	2	2	0	1	0	0	0	0	—	15	0.789
Leasing	—	EliseAI	0	0	1	0	0	0	2	0	0	0	0	0	2	0	3	1	0	2	1	—	12	0.632
Conversion Ratios5 rows
Marketing		calc	—	—	4.7%	0%	0%	0.3%	2.4%	0.3%	0%	0.6%	2.8%	0.5%	0%	0.9%	0%	1.1%	3.6%	1.4%	4.4%	—	—	1.4%
Leasing		calc	—	—	0%	0%	0%	100%	25%	100%	0%	100%	71.4%	100%	0%	0%	0%	0%	50%	0%	33.3%	—	—	34.1%
Leasing		calc	—	—	0%	0%	0%	0%	100%	25%	0%	50%	0%	0%	0%	0%	50%	0%	0%	0%	100%	—	—	19.1%
Leasing		calc	—	—	1.6%	0%	0%	0%	0.6%	0.3%	0%	0.6%	0%	0%	0%	0.9%	0.6%	0.6%	0%	0%	1.5%	—	—	0.4%
Leasing		ResMan	—	100%	50%	50%	100%	100%	40%	63.6%	0%	100%	87.5%	100%	50%	0%	33.3%	0%	22.2%	0%	25%	—	—	51.2%

on/exceeding goalwarning bandmissing goalno data yet

Channel Signal

Week ending May 15

0 attributed leads

Channel	Lead Share	Lease Conv.	Lead Trend
Apartments.com	—	—	-2
Zillow	—	—	0
Google Business	—	—	-1
Property Website	—	—	-3
RentVision Managed	—	—	0
Google Ads	—	—	0
Facebook/Social	—	—	0
Drive-By	—	—	-3
Referral	—	—	0

Funnel Diagnostic

Pressure point: —

— leads

Lead -> Tour

— -> —

—

no trend

Tour -> App

— -> —

—

no trend

App -> Lease

— -> —

—

no trend

Lead -> Lease

— -> —

—

no trend