Marketing Dashboard

Top-of-funnel through signed lease · RentVision + ResMan + EliseAI marketing data

CEO CockpitLevel 10MarketingSocialEliseAIVA DailyVA HoursProperty OPSAsset OPSMaintenanceHRFinance

Friday CEO Marketing Brief

CEO Marketing Brief - Week Ending May 8, 2026 · draft

Draft minimized

The Paisley at Arlington Apartments

200 units · Arlington, TX · code PAIS · 2026 YTD · 20/20 weeks have data

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QuarterYTDRolling 13 wksRolling 365Daily 14d

Data Confidence

Week ending May 15 · partial week

0% filled
RentVisionMissing

0/5 signals

EliseAIMissing

0/6 signals

ResManMissing

0/4 signals

AI SearchMissing

0/4 signals

Executive Signal

Top source: —
Total Leads (prospects)
—
no trend
Tours Scheduled
—
no trend
Applications (this week)
—
no trend
Signed Leases (this week)
—
no trend
Cost per Lead (CPL)
—
no trend
Customer Acquisition Cost (CAC)
—
no trend
Marketing ROI (annualized rent / spend)
—
no trend
Calls Answered %
—
no trend
Future Occupancy (RVO) %
—
no trend
Blended CPEV ($)
—
no trend
WhoMeasurableGoalJan 2Jan 9Jan 16Jan 23Jan 30Feb 6Feb 13Feb 20Feb 27Mar 6Mar 13Mar 20Mar 27Apr 3Apr 10Apr 17Apr 24May 1May 8May 15TotalAvg/wk
Leasing—————332026181725192012261511915—26619
Leasing—————65855846136252—664.714
Leasing—————18131912112424—402.857
Leasing——00042402520020201—241.412
Manager——————62252564464522—553.929
Leasing——10202111002111001—140.824
Marketing——————$26$26$26$26$26$26$26$26$26$26$26$26$26$26——$26
Marketing——————————————————93%——93%
Marketing———————————————————94.2%——94.2%
Marketing——————————————————Best——Best
Leasing——————————————————1——1
Leasing——————————————————10——10
Marketing———————————————————2——2
Maintenance——————————————————21——21
Marketing———————————————————0——0
CEO——————————————————1——1
Marketing——————————————————$3——$3
Marketing——————————————————$6——$6
Marketing——————————————————$3——$3
Marketing———————————————$557$557$557$557$573——$560
Marketing———————————————$557$557$557$557$573——$561
Marketing———————————————————10,584——10,584
Marketing———————————————————666——666
Marketing———————————————————$564——$564
Marketing———————————————————4,344——4,344
Marketing———————————————————1,058——1,058
Marketing———————————————————3,613——3,613
Marketing———————————————————702——702
Marketing———————————————————29——29
Marketing——642100332338308016225519001051741791127168—2,568151.059
Marketing——540810603720523416—663.882
Marketing———592060324328302015924818801001721761087062—2,502147.176
Leasing——————————————————60%——60%
Leasing——————————————————59%——59%
Leasing———————————————————374——374
Leasing———————————————————111——111
Leasing———————————————————211——211
Leasing———————————————————100——100
Leasing———————————————————3m——3m
Leasing——————————————————100——100
Leasing———————————————————1——1
Management———————————————————17——17
Leasing———————————————————10——10
Leasing———————————————————12——12
Management——————————————————43%——43%
CEO——————————————————7——7
CEO——————————————————11——11
CEO——————————————————6——6
CEO——————————————————6——6
CEO—$292,003$292,003$292,003$292,003$292,003$289,051$289,051$289,051$289,051$290,335$290,335$290,335$290,335$296,110$296,110$296,110$296,110$286,601$286,601——$291,327
CEO—$306,991$306,991$306,991$306,991$306,991$302,521$302,521$302,521$302,521$306,151$306,151$306,151$306,151$307,621$307,621$307,621$307,621$307,881$307,881——$306,099
CEO—$290,173$290,173$290,173$290,173$290,173$289,851$289,851$289,851$289,851$289,713$289,713$289,713$289,713$289,743$289,743$289,743$289,743$289,470$289,470——$289,844
Marketing94.6%94.6%94.6%94.6%94.6%94.4%94.4%94.4%94.4%94.5%94.5%94.5%94.5%96.3%96.3%96.3%96.3%95.6%95.6%——95.0%
Marketing—93.5%93.5%93.5%93.5%93.5%93.5%93.5%93.5%93.5%93.5%93.5%93.5%93.5%95.4%95.4%95.4%95.4%94.7%94.7%——94.0%
Marketing——————————————————1——1
Marketing——————————————————1——1
Marketing——————————————————0——0
Marketing——————————————————2——2
Marketing——————————————————11——11
Marketing——————————————————0——0
Marketing——————————————————6——6
Marketing——————————————————11——11
Marketing——————————————————0——0
Marketing——————————————————1——1
Marketing——————————————————1——1
Marketing——————————————————1——1
Marketing———————————————————0——0
Marketing——————————————————0——0
Marketing——————————————————0——0
Marketing——————————————————0——0
Marketing——————————————————5——5
Marketing——————$181$181$181$181$181$181$181$181$181$181$181$181$181$181—$2,540$181
Marketing—————$6$9$7$10$11$7$10$9$15$7$12$16$20$12——$11
Marketing—————$30$36$23$36$36$23$45$30$181$60$30$91$36$91——$54
Leasing—————$∞$91$181$181$181$∞$∞$91$181$181$181$∞$∞$181——$∞
CEO—————0.00203.08101.2697.0998.080.000.00198.2398.9199.54100.890.000.0098.06——78.22
Marketing—2003313951312011102—382
Marketing—2132245100002000000—221.158
Marketing—255329234411465103451—884.632
Marketing—1083253825281236323—673.526
Marketing—0100031000010100000—70.368
Marketing—2112110102101011000—150.789
Leasing—0340021522824121113—422.211
Leasing—1000121000132020000—130.684
Marketing—0000101010002050000—100.526
Leasing—0002000010400100000—80.421
Leasing—0000000000000000000—00
Leasing—0030000000200000000—50.263
Leasing—0000000000000000000—00
Leasing—0000010001000000101—40.211
Leasing—0100000000010000000—20.105
Leasing—0012030030122010000—150.789
Leasing—0010002000002031021—120.632
Marketing——4.7%0%0%0.3%2.4%0.3%0%0.6%2.8%0.5%0%0.9%0%1.1%3.6%1.4%4.4%——1.4%
Leasing——0%0%0%100%25%100%0%100%71.4%100%0%0%0%0%50%0%33.3%——34.1%
Leasing——0%0%0%0%100%25%0%50%0%0%0%0%50%0%0%0%100%——19.1%
Leasing——1.6%0%0%0%0.6%0.3%0%0.6%0%0%0%0.9%0.6%0.6%0%0%1.5%——0.4%
Leasing—100%50%50%100%100%40%63.6%0%100%87.5%100%50%0%33.3%0%22.2%0%25%——51.2%
on/exceeding goalwarning bandmissing goalno data yet

Channel Signal

Week ending May 15

0 attributed leads
ChannelLeadsLeasesLead ShareLease Conv.Lead Trend
Apartments.com00——-2
Zillow00——0
Google Business00——-1
Property Website00——-3
RentVision Managed00——0
Google Ads00——0
Facebook/Social00——0
Drive-By00——-3
Referral00——0

Funnel Diagnostic

Pressure point: —

— leads
Lead -> Tour
— -> —
—
no trend
Tour -> App
— -> —
—
no trend
App -> Lease
— -> —
—
no trend
Lead -> Lease
— -> —
—
no trend