Marketing Dashboard

Top-of-funnel through signed lease · RentVision + ResMan + EliseAI marketing data

CEO Cockpit Level 10 Marketing Social EliseAI VA Daily VA Hours Property OPS Asset OPS Maintenance HR Finance

Friday CEO Marketing Brief

CEO Marketing Brief - Week Ending May 8, 2026 · draft

Weekly strategic draft

Draft minimized

The Paxton Apartments

270 units · Cedar Hill, TX · code PAX · 2026 YTD · 20/20 weeks have data

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Quarter YTD Rolling 13 wks Rolling 365 Daily 14d

Data Confidence

Week ending May 15 · partial week

0% filled

RentVisionMissing

0/5 signals

EliseAIMissing

0/6 signals

ResManMissing

0/4 signals

AI SearchMissing

0/4 signals

Executive Signal

Top source: —

Total Leads (prospects)

—

no trend

Tours Scheduled

—

no trend

Applications (this week)

—

no trend

Signed Leases (this week)

—

no trend

Cost per Lead (CPL)

—

no trend

Customer Acquisition Cost (CAC)

—

no trend

Marketing ROI (annualized rent / spend)

—

no trend

Calls Answered %

—

no trend

Future Occupancy (RVO) %

—

no trend

Blended CPEV ($)

—

no trend

Who	Goal	Jan 2	Jan 9	Jan 16	Jan 23	Jan 30	Feb 6	Feb 13	Feb 20	Feb 27	Mar 6	Mar 13	Mar 20	Mar 27	Apr 3	Apr 10	Apr 17	Apr 24	May 1	May 8	May 15	Total	Avg/wk
Leasing Funnel6 rows
Leasing		—	—	—	—	—	39	41	42	59	68	57	51	36	38	50	65	60	67	67	—	740	52.857
Leasing		—	—	—	—	—	23	26	12	30	29	26	15	22	14	20	26	30	37	32	—	342	24.429
Leasing		—	—	—	—	—	5	19	6	24	21	16	12	17	8	14	16	8	18	9	—	193	13.786
Leasing		—	—	1	6	0	6	2	9	0	13	11	8	0	6	5	11	8	8	7	—	101	5.941
Manager	—	—	—	—	—	—	5	1	1	2	3	7	4	8	4	4	1	4	4	5	—	53	3.786
Leasing		—	—	2	0	6	6	0	2	0	1	3	4	2	7	0	0	4	1	0	—	38	2.235
RentVision10 rows
Marketing	—	—	—	—	—	—	$75	$75	$75	$75	$75	$75	$75	$75	$75	$75	$75	$75	$75	$75	—	—	$75
Marketing		—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	91%	—	—	91%
Marketing	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	95.4%	—	—	95.4%
Marketing		—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	Risk	—	—	Risk
Leasing		—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	3	—	—	3
Leasing		—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	20	—	—	20
Marketing	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	4	—	—	4
Maintenance		—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	21	—	—	21
Marketing	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	0	—	—	0
CEO		—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	0	—	—	0
Ad Performance8 rows
Marketing		—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	$8	—	—	$8
Marketing		—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	$2	—	—	$2
Marketing		—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	$9	—	—	$9
Marketing	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	$2,068	$2,068	$2,068	$2,068	$2,068	—	—	$2,068
Marketing	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	$2,068	$2,068	$2,068	$2,068	$2,068	—	—	$2,068
Marketing	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	32,735	—	—	32,735
Marketing	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	938	—	—	938
Marketing	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	$2,029	—	—	$2,029
Traffic8 rows
Marketing	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	3,604	—	—	3,604
Marketing	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	910	—	—	910
Marketing	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	2,651	—	—	2,651
Marketing	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	913	—	—	913
Marketing	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	40	—	—	40
Marketing		—	—	3	314	0	579	805	493	0	714	657	469	0	560	616	735	679	699	494	—	7,817	459.824
Marketing		—	—	3	21	0	18	40	12	0	34	22	20	0	14	24	26	15	22	4	—	275	16.176
Marketing	—	—	—	0	293	0	561	765	481	0	680	635	449	0	546	592	709	664	677	490	—	7,542	443.647
Call Performance8 rows
Leasing		—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	65%	—	—	65%
Leasing		—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	65%	—	—	65%
Leasing	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	728	—	—	728
Leasing	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	336	—	—	336
Leasing	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	346	—	—	346
Leasing	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	207	—	—	207
Leasing	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	4m	—	—	4m
Leasing		—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	19	—	—	19
Lease Velocity5 rows
Leasing	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	11	—	—	11
Management	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	18	—	—	18
Leasing	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	19	—	—	19
Leasing	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	34	—	—	34
Management		—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	54%	—	—	54%
RentVision Grades4 rows
CEO		—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	7	—	—	7
CEO		—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	11	—	—	11
CEO		—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	5	—	—	5
CEO		—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	7	—	—	7
Revenue Analytics5 rows
CEO	—	$297,342	$297,342	$297,342	$297,342	$297,342	$300,812	$300,812	$300,812	$300,812	$294,583	$294,583	$294,583	$294,583	$289,380	$289,380	$289,380	$289,380	$290,013	$290,013	—	—	$295,044
CEO	—	$315,832	$315,832	$315,832	$315,832	$315,832	$310,302	$310,302	$310,302	$310,302	$305,982	$305,982	$305,982	$305,982	$293,112	$293,112	$293,112	$293,112	$292,672	$292,672	—	—	$305,373
CEO	—	$294,159	$294,159	$294,159	$294,159	$294,159	$295,258	$295,258	$295,258	$295,258	$295,309	$295,309	$295,309	$295,309	$295,661	$295,661	$295,661	$295,661	$295,453	$295,453	—	—	$295,085
Marketing		92.1%	92.1%	92.1%	92.1%	92.1%	93.1%	93.1%	93.1%	93.1%	90.8%	90.8%	90.8%	90.8%	92.0%	92.0%	92.0%	92.0%	92.5%	92.5%	—	—	92.1%
Marketing	—	90.5%	90.5%	90.5%	90.5%	90.5%	91.7%	91.7%	91.7%	91.7%	89.5%	89.5%	89.5%	89.5%	90.7%	90.7%	90.7%	90.7%	91.1%	91.1%	—	—	90.7%
AI Search Visibility17 rows
Marketing		—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	1	—	—	1
Marketing		—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	1	—	—	1
Marketing		—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	0	—	—	0
Marketing		—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	4	—	—	4
Marketing		—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	11	—	—	11
Marketing		—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	0	—	—	0
Marketing		—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	5	—	—	5
Marketing		—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	11	—	—	11
Marketing		—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	0	—	—	0
Marketing		—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	6	—	—	6
Marketing		—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	1	—	—	1
Marketing		—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	4	—	—	4
Marketing	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	1	—	—	1
Marketing		—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	0	—	—	0
Marketing		—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	0	—	—	0
Marketing		—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	0	—	—	0
Marketing		—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	—	4	—	—	4
Efficiency / CAC5 rows
Marketing	—	—	—	—	—	—	$525	$525	$525	$525	$525	$525	$525	$525	$525	$525	$525	$525	$525	$525	—	$7,350	$525
Marketing		—	—	—	—	—	$13	$13	$13	$9	$8	$9	$10	$15	$14	$11	$8	$9	$8	$8	—	—	$10
Marketing		—	—	—	—	—	$23	$20	$44	$18	$18	$20	$35	$24	$38	$26	$20	$18	$14	$16	—	—	$24
Leasing		—	—	—	—	—	$88	$∞	$263	$∞	$525	$175	$131	$263	$75	$∞	$∞	$131	$525	$∞	—	—	$∞
CEO		—	—	—	—	—	162.93	0.00	55.43	0.00	26.45	79.98	105.75	53.42	179.76	0.00	0.00	104.03	25.66	0.00	—	—	56.67
Lead Sources — Leads by Channel9 rows
Marketing	—	2	1	5	6	7	5	3	6	8	16	6	10	4	3	8	13	13	10	11	—	137	7.211
Marketing	—	7	6	5	7	7	3	4	4	1	1	3	0	0	1	3	4	3	4	2	—	65	3.421
Marketing	—	5	5	1	8	8	10	3	7	11	8	9	14	3	9	9	11	7	8	3	—	139	7.316
Marketing	—	4	9	1	3	6	4	4	0	4	9	9	2	9	8	3	7	7	6	5	—	100	5.263
Marketing	—	0	0	0	0	1	0	2	0	4	2	3	0	1	2	1	0	2	2	0	—	20	1.053
Marketing	—	0	2	4	4	1	0	1	4	0	1	2	0	1	2	2	4	2	5	0	—	35	1.842
Leasing	—	2	5	7	6	3	6	18	14	17	17	14	8	5	3	6	15	12	11	5	—	174	9.158
Leasing	—	1	0	2	0	1	4	5	10	5	10	3	5	1	4	5	6	1	3	3	—	69	3.632
Marketing	—	1	2	1	1	2	3	0	1	2	3	2	6	10	2	6	2	6	8	0	—	58	3.053
Lead Sources — Leases by Channel8 rows
Leasing	—	0	0	0	0	4	0	3	0	0	0	0	0	0	0	1	0	0	1	0	—	9	0.474
Leasing	—	0	1	0	0	0	0	0	1	0	0	0	0	0	0	0	0	0	0	0	—	2	0.105
Leasing	—	0	0	0	0	0	1	2	0	0	0	0	0	0	0	0	0	1	2	0	—	6	0.316
Leasing	—	0	0	0	0	2	1	0	0	0	0	0	0	0	0	0	0	0	0	0	—	3	0.158
Leasing	—	0	1	1	0	0	0	0	0	0	0	0	0	2	1	0	0	0	0	0	—	5	0.263
Leasing	—	0	0	0	0	0	0	1	0	0	0	0	0	0	0	0	0	0	0	0	—	1	0.053
Leasing	—	1	2	2	0	1	3	2	0	0	1	1	2	3	5	4	0	1	0	1	—	29	1.526
Leasing	—	0	1	0	1	0	1	1	0	0	1	3	1	0	2	0	1	0	2	0	—	14	0.737
Conversion Ratios5 rows
Marketing		—	—	0%	2.9%	0%	0.5%	2.2%	1.0%	0%	2.5%	2.1%	2.4%	0%	1.3%	2.3%	2.2%	1.2%	2.3%	0.8%	—	—	1.4%
Leasing		—	—	0%	66.7%	0%	100%	11.1%	100%	0%	72.2%	78.6%	72.7%	0%	85.7%	35.7%	68.8%	100%	50%	100%	—	—	55.4%
Leasing		—	—	100%	0%	0%	100%	0%	22.2%	0%	7.7%	27.3%	50%	0%	100%	0%	0%	50%	12.5%	0%	—	—	27.6%
Leasing		—	—	66.7%	0%	0%	1.0%	0%	0.4%	0%	0.1%	0.5%	0.8%	0%	1.3%	0%	0%	0.6%	0.1%	0%	—	—	4.2%
Leasing		—	0%	0%	0%	60%	75%	26.9%	38.7%	38.5%	45.2%	26.7%	32.1%	20%	25%	3.9%	21.4%	24%	31.3%	30%	—	—	27.7%

on/exceeding goalwarning bandmissing goalno data yet

Channel Signal

Week ending May 15

0 attributed leads

Channel	Lead Share	Lease Conv.	Lead Trend
Apartments.com	—	—	-11
Zillow	—	—	-2
Google Business	—	—	-3
Property Website	—	—	-5
RentVision Managed	—	—	0
Google Ads	—	—	0
Facebook/Social	—	—	0
Drive-By	—	—	-5
Referral	—	—	-3

Funnel Diagnostic

Pressure point: —

— leads

Lead -> Tour

— -> —

—

no trend

Tour -> App

— -> —

—

no trend

App -> Lease

— -> —

—

no trend

Lead -> Lease

— -> —

—

no trend