Marketing Dashboard

Top-of-funnel through signed lease · RentVision + ResMan + EliseAI marketing data

CEO Cockpit Level 10 Marketing Social EliseAI VA Daily VA Hours Property OPS Asset OPS Maintenance HR Finance

Friday CEO Marketing Brief

CEO Marketing Brief - Week Ending May 8, 2026 · draft

Weekly strategic draft

Draft minimized

Belmont Place Apartments

102 units · Cedar Hill, TX · code BP · Q2 2026 · 7/13 weeks have data

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Quarter YTD Rolling 13 wks Rolling 365 Daily 14d

← Q1 2026Q2 2026Q3 2026 →

Data Confidence

Week ending May 15 · partial week · 6 future columns muted

0% filled

RentVisionMissing

0/5 signals

EliseAIMissing

0/6 signals

ResManMissing

0/4 signals

AI SearchMissing

0/4 signals

Executive Signal

Top source: —

Total Leads (prospects)

—

no trend

Tours Scheduled

—

no trend

Applications (this week)

—

no trend

Signed Leases (this week)

—

no trend

Cost per Lead (CPL)

—

no trend

Customer Acquisition Cost (CAC)

—

no trend

Marketing ROI (annualized rent / spend)

—

no trend

Calls Answered %

—

no trend

Future Occupancy (RVO) %

—

no trend

Blended CPEV ($)

—

no trend

Who	Goal	Source	Apr 3	Apr 10	Apr 17	Apr 24	May 1	May 8	May 15	May 22	May 29	Jun 5	Jun 12	Jun 19	Jun 26	Total	Avg/wk
Leasing Funnel6 rows
Leasing		EliseAI	22	27	20	18	16	23	—	—	—	—	—	—	—	126	21
Leasing		EliseAI	13	20	7	8	5	9	—	—	—	—	—	—	—	62	10.333
Leasing		EliseAI	9	18	3	1	1	5	—	—	—	—	—	—	—	37	6.167
Leasing		ResMan	0	4	3	2	1	1	—	—	—	—	—	—	—	11	1.833
Manager	—	EliseAI	2	2	5	0	0	3	—	—	—	—	—	—	—	12	2
Leasing		ResMan	0	1	0	0	1	1	—	—	—	—	—	—	—	3	0.5
RentVision10 rows
Marketing	—	RentVision	$50	$50	$50	$50	$50	$50	—	—	—	—	—	—	—	—	$50
Marketing		RentVision	—	—	—	—	—	94.1%	—	—	—	—	—	—	—	—	94.1%
Marketing	—	RentVision	—	—	—	—	—	96.4%	—	—	—	—	—	—	—	—	96.4%
Marketing		RentVision	—	—	—	—	—	Avg	—	—	—	—	—	—	—	—	Avg
Leasing		RentVision	—	—	—	—	—	1	—	—	—	—	—	—	—	—	1
Leasing		RentVision	—	—	—	—	—	4	—	—	—	—	—	—	—	—	4
Marketing	—	RentVision	—	—	—	—	—	0	—	—	—	—	—	—	—	—	0
Maintenance		RentVision	—	—	—	—	—	21	—	—	—	—	—	—	—	—	21
Marketing	—	RentVision	—	—	—	—	—	0	—	—	—	—	—	—	—	—	0
CEO		RentVision	—	—	—	—	—	1	—	—	—	—	—	—	—	—	1
Ad Performance8 rows
Marketing		RentVision	—	—	—	—	—	$7	—	—	—	—	—	—	—	—	$7
Marketing		RentVision	—	—	—	—	—	$9	—	—	—	—	—	—	—	—	$9
Marketing		RentVision	—	—	—	—	—	$7	—	—	—	—	—	—	—	—	$7
Marketing	—	RentVision	—	$1,400	$1,400	$1,400	$1,400	$1,400	—	—	—	—	—	—	—	—	$1,400
Marketing	—	RentVision	—	$1,400	$1,400	$1,400	$1,400	$1,400	—	—	—	—	—	—	—	—	$1,400
Marketing	—	RentVision	—	—	—	—	—	41,923	—	—	—	—	—	—	—	—	41,923
Marketing	—	RentVision	—	—	—	—	—	743	—	—	—	—	—	—	—	—	743
Marketing	—	RentVision	—	—	—	—	—	$1,323	—	—	—	—	—	—	—	—	$1,323
Traffic8 rows
Marketing	—	RentVision	—	—	—	—	—	1,934	—	—	—	—	—	—	—	—	1,934
Marketing	—	RentVision	—	—	—	—	—	506	—	—	—	—	—	—	—	—	506
Marketing	—	RentVision	—	—	—	—	—	1,292	—	—	—	—	—	—	—	—	1,292
Marketing	—	RentVision	—	—	—	—	—	604	—	—	—	—	—	—	—	—	604
Marketing	—	RentVision	—	—	—	—	—	38	—	—	—	—	—	—	—	—	38
Marketing		calc	181	381	177	172	172	152	—	—	—	—	—	—	—	1,235	205.833
Marketing		ResMan	8	20	6	8	7	9	—	—	—	—	—	—	—	58	9.667
Marketing	—	ResMan	173	361	171	164	165	143	—	—	—	—	—	—	—	1,177	196.167
Call Performance8 rows
Leasing		RentVision	—	—	—	—	—	57%	—	—	—	—	—	—	—	—	57%
Leasing		RentVision	—	—	—	—	—	56%	—	—	—	—	—	—	—	—	56%
Leasing	—	RentVision	—	—	—	—	—	174	—	—	—	—	—	—	—	—	174
Leasing	—	RentVision	—	—	—	—	—	62	—	—	—	—	—	—	—	—	62
Leasing	—	RentVision	—	—	—	—	—	105	—	—	—	—	—	—	—	—	105
Leasing	—	RentVision	—	—	—	—	—	54	—	—	—	—	—	—	—	—	54
Leasing	—	RentVision	—	—	—	—	—	3m	—	—	—	—	—	—	—	—	3m
Leasing		RentVision	—	—	—	—	—	18	—	—	—	—	—	—	—	—	18
Lease Velocity5 rows
Leasing	—	RentVision	—	—	—	—	—	3	—	—	—	—	—	—	—	—	3
Management	—	RentVision	—	—	—	—	—	10	—	—	—	—	—	—	—	—	10
Leasing	—	RentVision	—	—	—	—	—	10	—	—	—	—	—	—	—	—	10
Leasing	—	RentVision	—	—	—	—	—	17	—	—	—	—	—	—	—	—	17
Management		RentVision	—	—	—	—	—	42%	—	—	—	—	—	—	—	—	42%
RentVision Grades4 rows
CEO		RentVision	—	—	—	—	—	8	—	—	—	—	—	—	—	—	8
CEO		RentVision	—	—	—	—	—	11	—	—	—	—	—	—	—	—	11
CEO		RentVision	—	—	—	—	—	7	—	—	—	—	—	—	—	—	7
CEO		RentVision	—	—	—	—	—	8	—	—	—	—	—	—	—	—	8
Revenue Analytics5 rows
CEO	—	RentVision	$143,733	$143,733	$143,733	$143,733	$145,542	$145,542	—	—	—	—	—	—	—	—	$144,336
CEO	—	RentVision	$163,279	$163,279	$163,279	$163,279	$162,619	$162,619	—	—	—	—	—	—	—	—	$163,059
CEO	—	RentVision	$150,533	$150,533	$150,533	$150,533	$150,428	$150,428	—	—	—	—	—	—	—	—	$150,498
Marketing		RentVision	92.6%	92.6%	92.6%	92.6%	93.1%	93.1%	—	—	—	—	—	—	—	—	92.8%
Marketing	—	RentVision	91.7%	91.7%	91.7%	91.7%	92.2%	92.2%	—	—	—	—	—	—	—	—	91.9%
AI Search Visibility17 rows
Marketing		Brave Search	—	—	—	—	—	1	—	—	—	—	—	—	—	—	1
Marketing		Brave Search	—	—	—	—	—	1	—	—	—	—	—	—	—	—	1
Marketing		Brave Search	—	—	—	—	—	0	—	—	—	—	—	—	—	—	0
Marketing		Brave Search	—	—	—	—	—	3	—	—	—	—	—	—	—	—	3
Marketing		Brave Search	—	—	—	—	—	11	—	—	—	—	—	—	—	—	11
Marketing		Brave Search	—	—	—	—	—	0	—	—	—	—	—	—	—	—	0
Marketing		Brave Search	—	—	—	—	—	3	—	—	—	—	—	—	—	—	3
Marketing		Brave Search	—	—	—	—	—	11	—	—	—	—	—	—	—	—	11
Marketing		Brave Search	—	—	—	—	—	0	—	—	—	—	—	—	—	—	0
Marketing		Google AI	—	—	—	—	—	2	—	—	—	—	—	—	—	—	2
Marketing		Google AI	—	—	—	—	—	1	—	—	—	—	—	—	—	—	1
Marketing		Google AI	—	—	—	—	—	4	—	—	—	—	—	—	—	—	4
Marketing	—	Google AI	—	—	—	—	—	1	—	—	—	—	—	—	—	—	1
Marketing		Google AI	—	—	—	—	—	0	—	—	—	—	—	—	—	—	0
Marketing		Google AI	—	—	—	—	—	0	—	—	—	—	—	—	—	—	0
Marketing		Google AI	—	—	—	—	—	0	—	—	—	—	—	—	—	—	0
Marketing		Google AI	—	—	—	—	—	4	—	—	—	—	—	—	—	—	4
Efficiency / CAC5 rows
Marketing	—	calc	$350	$350	$350	$350	$350	$350	—	—	—	—	—	—	—	$2,100	$350
Marketing		calc	$16	$13	$18	$19	$22	$15	—	—	—	—	—	—	—	—	$17
Marketing		calc	$27	$18	$50	$44	$70	$39	—	—	—	—	—	—	—	—	$41
Leasing		calc	$∞	$350	$∞	$∞	$350	$350	—	—	—	—	—	—	—	—	$∞
CEO		calc	0.00	52.59	0.00	0.00	52.73	52.51	—	—	—	—	—	—	—	—	26.30
Lead Sources — Leads by Channel9 rows
Marketing	—	EliseAI	1	3	5	3	1	4	—	—	—	—	—	—	—	17	2.833
Marketing	—	EliseAI	0	0	0	0	1	0	—	—	—	—	—	—	—	1	0.167
Marketing	—	EliseAI	3	8	2	1	1	3	—	—	—	—	—	—	—	18	3
Marketing	—	EliseAI	2	2	1	2	3	0	—	—	—	—	—	—	—	10	1.667
Marketing	—	EliseAI	1	5	4	6	1	2	—	—	—	—	—	—	—	19	3.167
Marketing	—	EliseAI	0	0	0	0	0	0	—	—	—	—	—	—	—	0	0
Leasing	—	EliseAI	9	8	7	2	5	2	—	—	—	—	—	—	—	33	5.5
Leasing	—	EliseAI	0	0	0	0	0	0	—	—	—	—	—	—	—	0	0
Marketing	—	EliseAI	0	2	0	0	1	0	—	—	—	—	—	—	—	3	0.5
Lead Sources — Leases by Channel8 rows
Leasing	—	EliseAI	0	0	0	0	0	0	—	—	—	—	—	—	—	0	0
Leasing	—	EliseAI	0	0	0	0	0	0	—	—	—	—	—	—	—	0	0
Leasing	—	EliseAI	0	0	0	0	0	0	—	—	—	—	—	—	—	0	0
Leasing	—	EliseAI	0	0	0	0	0	0	—	—	—	—	—	—	—	0	0
Leasing	—	EliseAI	0	0	1	0	0	0	—	—	—	—	—	—	—	1	0.167
Leasing	—	EliseAI	0	0	0	0	0	0	—	—	—	—	—	—	—	0	0
Leasing	—	EliseAI	3	0	1	1	0	1	—	—	—	—	—	—	—	6	1
Leasing	—	EliseAI	0	0	0	1	0	0	—	—	—	—	—	—	—	1	0.167
Conversion Ratios5 rows
Marketing		calc	3.9%	3.7%	1.7%	0.6%	0.6%	2.6%	—	—	—	—	—	—	—	—	2.2%
Leasing		calc	0%	28.6%	100%	100%	100%	25%	—	—	—	—	—	—	—	—	58.9%
Leasing		calc	0%	25%	0%	0%	100%	100%	—	—	—	—	—	—	—	—	37.5%
Leasing		calc	0%	0.3%	0%	0%	0.6%	0.7%	—	—	—	—	—	—	—	—	0.3%
Leasing		ResMan	0%	8.7%	0%	0%	100%	40%	—	—	—	—	—	—	—	—	24.8%

on/exceeding goalwarning bandmissing goalno data yet

Channel Signal

Week ending May 15

0 attributed leads

Channel	Lead Share	Lease Conv.	Lead Trend
Apartments.com	—	—	-4
Zillow	—	—	0
Google Business	—	—	-3
Property Website	—	—	0
RentVision Managed	—	—	-2
Google Ads	—	—	0
Facebook/Social	—	—	0
Drive-By	—	—	-2
Referral	—	—	0

Funnel Diagnostic

Pressure point: —

— leads

Lead -> Tour

— -> —

—

no trend

Tour -> App

— -> —

—

no trend

App -> Lease

— -> —

—

no trend

Lead -> Lease

— -> —

—

no trend