M Group Capital — CEO Cockpit

Highest-leverage KPIs across Marketing, Property OPS, and HR · latest week value + 4-week trend

CEO CockpitLevel 10MarketingSocialEliseAIVA DailyVA HoursProperty OPSAsset OPSMaintenanceHRFinance

The Paisley at Arlington Apartments

200 units · Arlington, TX · code PAIS

Marketing

Open Marketing Dashboard

Signed Leases (this week)

> 5
1

Daily Ad Budget ($)

info
$26

Future Occupancy (RVO) %

≥ 93%
93%

Property Risk Score

Best
Best

Blended CPEV ($)

≤ $10
$3

Ad Spend (28-day, $)

info
$573

Website Traffic (28-day)

info
4,344

Leases Generated (28-day)

info
1

Overall Grade (A+=12, F=0)

≥ B+ (9)
7

Revenue (Monthly, $)

info
$286,601

Google Branded Rank

= 1
1

Google AI Overview Present (best apts query)

info
0

Google AI Overview Cites Us (text)

= 1
0

Ad Spend ($)

info
$181

Cost per Lead (CPL)

≤ $50
$12

Customer Acquisition Cost (CAC)

≤ $1,000
$181

Marketing ROI (annualized rent / spend)

≥ 10×
98.06

Tour → App %

≥ 35%
33.3%

EliseAI

Open EliseAI Dashboard

Total Leads (prospects)

> 100 / wk
15

Maintenance Score (Elise)

Best
Avg

Leasing Automation Rate (Elise)

≥ 75%
100%

Missed Call Rate

< 20%
40.9%

Prospect → Lease Approved (full cycle)

≤ 30d
—

Overall Score

Best
Avg

Property OPS

Open Property OPS Dashboard

Current Occupancy

info
96.0%

Housing Concentration

≥ 50%
20.6%

Total Delinquency $

info
$27,638

Delinquency %

< 10%
9.5%

Evictions in Process

info
0

Vacant Units

< 25
8

Total Complete within 48 Hours

≥ 80%
83.5%

Physical Occupancy % (live)

≥ 95%
94.5%

Economic Occupancy % (live)

≥ 90%
92.1%

Total Receivables ($, live)

info
$27,638

Residents > $1,000 Delinquent (live)

≤ 5
18

GPR ($, live)

info
$329,098

Avg Market Rent ($, live)

info
$1,552

Future Occupancy %

≥ 93%
96.0%

Rental Income vs Budget %

≥ 0%
-2.4%

HR

Open HR Dashboard
HR rollup is sourced from raw recruiting, employee, and Indeed tables.
on/exceeding goalwarning bandmissing goalTrend strip = last 4 weeks (oldest → newest)