M Group Capital — CEO Cockpit

Highest-leverage KPIs across Marketing, Property OPS, and HR · latest week value + 4-week trend

The Paxton Apartments

270 units · Cedar Hill, TX · code PAX

HR rollup is sourced from raw recruiting, employee, and Indeed tables.

on/exceeding goalwarning bandmissing goalTrend strip = last 4 weeks (oldest → newest)

M Group Capital — CEO Cockpit

The Paxton Apartments

Marketing

Signed Leases (this week)

Daily Ad Budget ($)

Future Occupancy (RVO) %

Property Risk Score

Blended CPEV ($)

Ad Spend (28-day, $)

Website Traffic (28-day)

Leases Generated (28-day)

Overall Grade (A+=12, F=0)

Revenue (Monthly, $)

Google Branded Rank

Google AI Overview Present (best apts query)

Google AI Overview Cites Us (text)

Ad Spend ($)

Cost per Lead (CPL)

Customer Acquisition Cost (CAC)

Marketing ROI (annualized rent / spend)

Tour → App %

EliseAI

Total Leads (prospects)

Maintenance Score (Elise)

Leasing Automation Rate (Elise)

Missed Call Rate

Prospect → Lease Approved (full cycle)

Overall Score

Property OPS

Current Occupancy

Housing Concentration

Total Delinquency $

Delinquency %

Evictions in Process

Vacant Units

Total Complete within 48 Hours

Physical Occupancy % (live)

Economic Occupancy % (live)

Total Receivables ($, live)

Residents > $1,000 Delinquent (live)

GPR ($, live)

Avg Market Rent ($, live)

Future Occupancy %

Rental Income vs Budget %

HR